Episodes
Seven years of tape. Every episode is checked claim by claim and playable.
36 episodes in 2026
🎙STARTUPS FOR THE REST OF US
29m Episode 849 | Legal Threats, AI as Platform Risk, Building Confid...
Host Rob Walling answers listener questions on handling competitor legal threats, navigating AI platform vulnerabilities, overcoming social anxiety to conduct customer validation, and recogn…
6 statements 2 featured 2 assessments
🎙STARTUPS FOR THE REST OF US
22m Episode 848 | What Liquid Death Can Teach Us About B2B SaaS (Rob...
In Episode 848 of Startups with the Rest of Us, Rob Walling explores the unconventional rise of canned water brand Liquid Death to illustrate why aspiring B2B SaaS entrepreneurs must immerse…
7 statements 3 featured 3 assessments 1 contradicted
🎙STARTUPS FOR THE REST OF US
28m Episode 847 | What Second Time Founders Do Differently, Pricing A...
In this solo Q&A episode of Startups for the Rest of Us, Rob Walling addresses listener questions regarding post-exit startup selection, value-based pricing for B2B AI agents, the evolved pr…
7 statements 2 featured 3 assessments
🎙STARTUPS FOR THE REST OF US
29m Episode 846 | Snail Mail, Cold Calling, Regulating Your Nervous S...
In Episode 846 of Startups for the Rest of Us, Rob Walling announces his upcoming book *Idea to Traction*, explores nervous system regulation and founder motivation, and provides tactical ad…
7 statements 3 featured
🎙STARTUPS FOR THE REST OF US
32m Episode 845 | Lifetime Deals Revisited, Building is Not the Hard...
In Episode 845 of Startups for the Rest of Us, Rob Walling answers listener questions on the viability of lifetime pricing, cloud credit barriers, and contract negotiation for bootstrapped S…
10 statements 3 featured 1 assessments
🎙STARTUPS FOR THE REST OF US
42m Episode 844 | Building a $1M+ ARR SaaS for Laundromats
Rob Walling interviews Brian Henderson, co-founder of Wash Dry Fold POS, on how he bootstrapped a vertical SaaS company to over $1M in ARR for the laundromat industry using low-code tools li…
13 statements 4 featured 1 assessments
🎙STARTUPS FOR THE REST OF US
33m Episode 843 | Success Patterns of $1M+ SaaS Founders
In this episode of Startups for the Rest of Us, host Rob Walling and executive coach Julian Marzouk break down the recurring success patterns, leadership transitions, and operational blind s…
15 statements 4 featured
🎙STARTUPS FOR THE REST OF US
24m Episode 842 | What is the Future of SaaS in an AI World? (Rob Sol...
In episode 842 of Startups for the Rest of Us, Rob Walling addresses prevailing industry anxiety around artificial intelligence to explain why the SaaS business model remains fundamentally s…
12 statements 4 featured
🎙STARTUPS FOR THE REST OF US
27m Episode 841 | One-time Payments, Growing a Step 2 Business, Posit...
In Episode 841 of Startups For the Rest of Us, host Rob Walling answers founder mailbag questions regarding one-time payments versus SaaS subscriptions, managing platform risk in Step 2 busi…
6 statements 3 featured
🎙STARTUPS FOR THE REST OF US
32m Episode 840 | 5 PM Revisited, Starting Over After Failure, Never...
Rob Walling answers a series of listener questions on Startups for the Rest of Us, providing actionable frameworks for SaaS pricing, early customer validation, go-to-market execution, and ov…
9 statements 4 featured
🎙STARTUPS FOR THE REST OF US
36m Episode 839 | The Journey Growing Help Scout to $35M ARR
In this episode of Startups for the Rest of Us, host Rob Walling interviews Help Scout co-founder Nick Francis about scaling the business to $35M ARR, navigating the trade-offs between ventu…
11 statements 4 featured
🎙STARTUPS FOR THE REST OF US
25m Episode 838 | 6 Key Takeaways From a TinySeed Batch Kick-Off
Host Rob Walling shares six actionable takeaways from a recent TinySeed batch kickoff, offering SaaS founders expert guidance on optimizing pricing, refining positioning, diagnosing root pro…
12 statements 4 featured 1 assessments
🎙STARTUPS FOR THE REST OF US
43m Episode 837 | How Do You Learn Product? and Optimizing Your Trial...
Rob Walling and Ruben Gomez examine the strategic application of friction in SaaS onboarding funnels and explore practical frameworks for founders to develop intuition, user empathy, and pro…
12 statements 4 featured
🎙STARTUPS FOR THE REST OF US
34m Episode 836 | The 5 A.I. Moats Acquirers Value Most
Rob Walling interviews Einar Vollset of Discretion Capital to break down the evolving SaaS M&A landscape and detail the five primary AI moats that private equity and strategic buyers value m…
12 statements 4 featured 2 assessments 1 contradicted
🎙STARTUPS FOR THE REST OF US
32m Episode 835 | The Right Way to Use AI in Your Startup Marketing
In Episode 835 of Startups for the Rest of Us, Rob Walling and marketing expert Taylor Hendrickson explore how SaaS founders can strategically deploy AI for internal operations and market re…
11 statements 3 featured 1 assessments
🎙STARTUPS FOR THE REST OF US
39m Episode 834 | Eric Ries Revisits The Lean Startup and Discusses H...
In Episode 834 of Startups for the Rest of Us, host Rob Walling speaks with Eric Ries to revisit the enduring principles of The Lean Startup and explore Ries's latest book, Incorruptible, fo…
11 statements 3 featured 3 assessments
🎙STARTUPS FOR THE REST OF US
29m Episode 833 | Success Patterns of Nobel Laureates, Developing Exp...
In Episode 833 of Startups for the Rest of Us, Rob Walling explores how founders can build defensible businesses by analyzing a productized consulting case study, Claude Shannon's habits of …
6 statements 3 featured 1 assessments
🎙STARTUPS FOR THE REST OF US
34m Episode 832 | Going Full-time, When to Pivot, Building With Young...
In this lightning-round Q&A episode of Startups for the Rest of Us, Rob Walling provides actionable advice on overcoming golden handcuffs, conducting niche customer discovery, pricing B2B so…
14 statements 3 featured
🎙STARTUPS FOR THE REST OF US
43m Episode 831 | Written vs. Verbal Ad Copy, Selling Into a Low-Awar...
In Episode 831 of Startups for the Rest of Us, host Rob Walling answers listener questions spanning early-stage SaaS validation, audio advertising copy, seasonal usage metrics, low-awareness…
9 statements 2 featured
🎙STARTUPS FOR THE REST OF US
35m Episode 830 | Breaking Through Plateaus, Zero-Click Marketing, an...
In episode 830 of Startups for the Rest of Us, Rob Walling and Derek Reimer recap MicroConf US in Portland, exploring keynotes on overcoming revenue plateaus, zero-click marketing, artificia…
11 statements 4 featured 2 assessments
🎙STARTUPS FOR THE REST OF US
30m Episode 829 | AI is Bad at Product, Top 5 Startup Success Factors...
In episode 829 of Startups for the Rest of Us, host Rob Walling explores why AI cannot replace human intuition in SaaS product management, reinterprets venture startup success factors for bo…
5 statements 3 featured
🎙STARTUPS FOR THE REST OF US
41m Episode 828 | Am I Building a SaaS?, Serving Both B2C and B2B, Pr...
Host Rob Walling answers listener questions on defining SaaS business models, expanding from B2C to B2B markets, and pricing mission-driven software. He provides tactical frameworks for impl…
6 statements 2 featured
🎙STARTUPS FOR THE REST OF US
40m Episode 827 | The Founder's Guide to Selling Your SaaS for What I...
In Episode 827 of Startups for the Rest of Us, host Rob Walling and Discretion Capital founder Einar Vollset explore the mechanics of B2B SaaS acquisitions between $2M and $20M ARR. They bre…
10 statements 3 featured 1 assessments
🎙STARTUPS FOR THE REST OF US
31m Episode 826 | How to Find, Hire, and Work with Owner-Level Thinke...
Rob Walling breaks down his operational framework distinguishing task, project, and owner-level thinkers, providing bootstrapped founders with practical guidance on budgeting, sourcing, inte…
7 statements 3 featured
🎙STARTUPS FOR THE REST OF US
50m Episode 825 | Talking Tailwind CSS and Founder Fitness (with Adam...
In this episode of Startups for the Rest of Us, host Rob Walling interviews Tailwind CSS co-founder Adam Wathen to discuss navigating market headwinds and team downsizing, evolving pricing m…
7 statements 4 featured
🎙STARTUPS FOR THE REST OF US
55m Episode 824 | Crowded Markets, Problem Aware, A Stolen Idea, and...
In Episode 824 of Startups for the Rest of Us, host Rob Walling and guest Jordan Gall answer listener questions regarding enterprise sales, market education, AI noise, and handling prototype…
15 statements 4 featured 1 assessments
🎙STARTUPS FOR THE REST OF US
41m Episode 823 | Hot Take Tuesday: Is A.I. Killing B2B SaaS?, ChatGP...
Rob Walling, Tracy Osborn, and Einar Vollset examine whether artificial intelligence poses an existential threat to B2B SaaS, the introduction of ads in ChatGPT, and the security of autonomo…
17 statements 4 featured 1 assessments
🎙STARTUPS FOR THE REST OF US
51m Episode 822 | No-code vs. A.I. Coding, SaaS Margins in the A.I. A...
In episode 822 of Startups for the Rest of Us, Rob Walling and Derek Reimer answer founder questions on no-code versus AI vibe coding, early angel funding versus bootstrapping, and protectin…
8 statements 3 featured 1 assessments
🎙STARTUPS FOR THE REST OF US
33m Episode 821 | How to Do Founder-Led Marketing (with Jay Clouse)
In this episode of Startups for the Rest of Us, host Rob Walling and Creator Science founder Jay Clouse explore how software entrepreneurs can evaluate, build, and execute founder-led market…
13 statements 4 featured
🎙STARTUPS FOR THE REST OF US
32m Episode 820 | When to Quit Your Day Job, A.I. Feasibility Risk, a...
In Episode 820 of Startups for the Rest of Us, host Rob Walling answers listener questions on transitioning from day jobs, structuring equity splits for late-stage co-founders, assessing gen…
6 statements 2 featured 1 assessments
🎙STARTUPS FOR THE REST OF US
33m Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and M...
In Episode 819 of Startups for the Rest of Us, Rob Walling addresses founder questions regarding QSBS tax strategies, SaaS acquisition multiples, co-founder mastermind participation, and GMV…
9 statements 2 featured
🎙STARTUPS FOR THE REST OF US
55m Episode 818 | What Does It Take to Be Successful? with Russ Walli...
In Episode 818 of Startups for the Rest of Us, host Rob Walling and his brother Russ Walling explore how their shared upbringing, athletic conditioning, and mental frameworks helped them ove…
10 statements 3 featured
🎙STARTUPS FOR THE REST OF US
53m Episode 817 | Bootstrapping in the Age of AI with Jason Cohen
Serial entrepreneur and WP Engine founder Jason Cohen joins Rob Walling on Startups for the Rest of Us to discuss strategic decision frameworks from his book Hidden Multipliers, market posit…
17 statements 5 featured 2 assessments
🎙STARTUPS FOR THE REST OF US
22m Episode 816 | Developing an Editorial Eye, The Right Kind of Stub...
In Episode 816 of Startups for the Rest of Us, Rob Walling explores crucial frameworks for SaaS founders, discussing how to develop an editorial eye, maintain problem-centric focus, cultivat…
7 statements 2 featured
🎙STARTUPS FOR THE REST OF US
30m Episode 815 | Unexpected Skills Your Day Job Can Teach You About...
In this episode of Startups for the Rest of Us, host Rob Walling outlines eleven foundational entrepreneurial lessons drawn from his diverse employment history, demonstrating how deliberate …
6 statements 2 featured
🎙STARTUPS FOR THE REST OF US
36m Episode 814 | How to Beat a Venture-Backed Competitor (with Laura...
In this episode of Startups for the Rest of Us, host Rob Walling interviews serial entrepreneur Laura Roeder on how her lean, bootstrapped SaaS platform Paperbell outcompeted and outlasted P…
13 statements 5 featured 2 assessments