TikTok

“And I think content graphs are taking over the world, and the biggest example of this is TikTok. TikTok is eating everyone's lunch in the US, right?”

“They launched in 2018 in India. They burnt to the tune of sixty million dollars a month to seventy million dollars a month in India.”

“It is insane. It's 98% of the population is on TikTok.”

“Any platform that enables you to become a rockstar in the easiest way possible would win, right? YouTube, you had to be a professional video maker. TikTok just gave you the tools too, so you could become a rockstar quicker.”

“On the supply, you bring in billions and billions of pieces of content, 10:02, 22:32. You use AI to understand what's in that content. Is it urban? Is it rural? Is it a song? Is it dance? Is it poetry? Is it shiry? Is it, you know, fun, skit, dance, et cetera?…”

“They were Facebook's largest advertiser around the world for two or three years.”

“There's even classism between platforms. If we are a TikToker, a Facebooker, a YouTuber, or an Instagrammer, it's like YouTuber is like class one citizen, then Instagrammer, then TikToker, then Facebooker.”

“Do not start your career by making long YouTube videos. It will ruin your dream. There's no discoverability engine. In this, like, just like, this is only when you're big enough. For now, focus on TikTok, Instagram.”

“On Instagram reels, the title doesn't matter. Thumbnail doesn't matter. In fact, no one should be stressing over this at the beginning. Just stress over the 1:03 seconds of the video. The first sentence that you say in the video. So on TikTok, thumbnails don't…”

“And the only reason Instagram is still fine is because TikTok is banned in, in, in many countries and particularly in India.”

“The breadth of places that we're looking for new storytelling and new creators is bigger than it used to be. It's not just film school. It's not just a film festival. A lot of times it's YouTube and TikTok and Instagram.”

“Discoverability, especially the consumer, it's all TikTok, because it's the only free channel left. But if you build something that grabs attention, you get a lot of attention. Everything else has become pay to play.”

“What they will do is they'll pay off people to, they'll pay off other people to make Discord, ah, sorry, on Discord to make TikTok videos and then have like some commission based agreement. And then these apps are making millions and millions of dollars of mon…”

“Doyen, which is TikTok, is 40% of retail.”