TikTok

“TikTok has so many users, and it's still so relatively unsaturated with advertisers. That like, your audience is on the, on there. Like, you'd be surprised. Like, you know, I, I've worked with brands that, you know, their core demo is like, 40 plus married, yo…”

“I feel like TikTok's across the chasm, whereas they actually have a formalized ad platform. Now people are finding scale. There's still a ton to do there and it, You know, influencers is also weird because it crosses all of these other worlds as well, but I th…”

“So two things, there was a label on the video, which is kind of classic in the misinformation world where you tell users that it's unverified information. And the second thing was once you click the share button, we popped up something that said, are you sure?…”

“There's no built-in distribution engine in podcasting. TikTok, you make a TikTok video, TikTok sends it to, like, a hundred people, and if no one likes it does, but if, like, a few people like it, they send it to more people, and more people, and YouTube does …”

“So I have TikTok clips, I have YouTube videos and YouTube shorts, and I find they drive followers within the platform and downloads and views, but I haven't seen any actual impact on the podcast. And maybe people can measure it, or maybe they can tell somethin…”

“It actually helps the algorithm. If you come out the gate strong and are really regular. So TikTok, for example, if you're starting at TikTok with zero followers, you want to get a week or two of solid data just in the pipeline so you can hit it, because the a…”

“Their ads platform kind of reminds me of where Facebook ads was like six, seven years ago. It's not super sophisticated and attribution is not great yet, but you can get cheap CPCs. Because there's just fewer, you know, organizations advertising there.”

“You can't really get to like a million dollars a month on TikTok without having like a huge amount of creative being pushed to that channel.”

“And just because the innovation hasn't happened for B to B SaaS yet on TikTok doesn't mean it won't. TikTok wants that to happen. And so the question becomes how, and so someone will unlock that and they'll make, you know, a billion dollars because of it.”

“We haven't shared this, but a few of the TikToks are my voice generated with AI and they just write a script and it's me reading the story and it sounds sort of like me”

“They're making, like, tens of thousands of dollars a day just so that's one way to make a living.”

“If Duolingo didn't have This unique voice and leaned into the humor and wanted to be irreverent as a brand and was so focused on connecting with people where they were and ready to take risks that might seem, you know, maybe unorthodox in terms of, especially …”

“The challenge when you have pure anonymity is that you don't have that accruing benefit or mounting loss that, that happens. I don't know if you ever played with secret, but it's similar to Tik TOK or something like that. These are the types of experiences whe…”

“There's one example that we have so far, which is TikTok of spending, you know, more than a billion dollars. Once they figured out Actually the first two levels in order to grow. So they didn't actually put money, like user acquisition spend behind TikTok unti…”

“I met with the original founding growth team at TikTok. They're based in Singapore and they had, I can't remember what the previous product was called, but they started with the previous product. And then when TikTok came, they were in place to be the initial …”

“So in the Google verdict, I think Google's said this before, 63% of Gen Z uses TikTok to search.”

“Snap almost had essentially what is TikTok earlier than TikTok existed and it kind of died out because it didn't align, align with the mission essentially.”

“Instagram DAU, which is just an impossible bar. Like only one company since that, maybe two, right. You could say maybe ChatGVT and TikTok have like reached that kind of like mass consumer adoption”

“And then we would track back in the product experience. Like, how did you hear about us? And put all those channels in there. And some days it would be like, holy shit, like it's bringing in 20, 30% of like our new users in any given day.”

“TikTok did it with money which I actually thought was really innovative. They spend billions of dollars subsidizing both sides of their video marketplace, right? Acquiring customers to watch videos and then paying creators to make videos. And so they were able…”

“So we've invested a lot over the last couple of years in ranking, not just increasing engagement, but increasing originality, increasing the number of pieces of content that break out increasing recency to stay culturally relevant. And so a lot of that has bee…”

“And if we had the version of reels that we launched In like mid, just maybe we think it's like the summer of 20 20, in the summer of 2019. I think, I don't think TikTok isn't, I think TikTok is still big and important, but I don't think it's as big as it is no…”

“Chat makes sense if you're the highest agency person in the world, which is Elon and Sam. But for the average consumer, like their ideal interface is TikTok. So we need to find something between chat and TikTok.”