Hutchins: Podcasting lacks algorithmic distribution, making growth inherently slow
Chris Hutchins · Launching and growing a podcast | Chris Hutchins (All the Hacks, Wealthfront, Google) · Dec 18, 2022 · at 47:34
Chris Hutchins, host of All the Hacks, contrasts the distribution architecture of algorithmic video platforms with the manual growth dynamics of podcasting.
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“There's no built-in distribution engine in podcasting. TikTok, you make a TikTok video, TikTok sends it to, like, a hundred people, and if no one likes it does, but if, like, a few people like it, they send it to more people, and more people, and YouTube does the same thing, Instagram Reels does the same thing, podcasting doesn't have that, and so it's just a slow growth effort, and you just have to be okay with that.”
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