YouTube

“And we basically have this discussion and we all came to the conclusion, this market is going to value consistency over comprehensiveness. And by the way, I think, I mean, now almost 15 years later, I think we're right. I mean, I think the, if you go look at t…”

“The eigen question, the simplest definition of eigen question is the question that when answered also answers the most subsequent questions. And it's a very simple idea that when you sit down and you say, Hey, here's all these questions we gotta answer. How do…”

“I think especially for founders that haven't hired for this caliber of talent in the past, it's really easy to be distracted by shiny objects and look at huge names. You want to find the CPOs of Google and YouTube or what have you, because that seems like it w…”

“These days, fewer people write because I think a lot of people find it hard and more people will do videos. And you can take advantage of some of these shifts, you know, like which might be good or bad. So if you're gonna be a really well-known person on YouTu…”

“There's no built-in distribution engine in podcasting. TikTok, you make a TikTok video, TikTok sends it to, like, a hundred people, and if no one likes it does, but if, like, a few people like it, they send it to more people, and more people, and YouTube does …”

“We just recently announced that we, we're adding a NFL Sunday ticket in 20, 23 to primetime channels and also to YouTube TV.”

“I had interviewed for roles at Google and I didn't get those roles. Yeah, or Meta or various other companies. And it's because I wasn't good at interviewing and I didn't know people at those companies.”

“The tactical thing that I almost make every PM on my team do, I call it top 10 things you should know. It's a living document. So in my org right now, you know, I've got quite a number of PMs and for each of those PMs in this living Google doc, it's like go sl…”

“It's going to launch next year. There's already a version of it in YouTube studio. You can just type in a word. You could be like vision, and then it will give you ideas and other videos and topics and keywords that are being searched.”

“Another really exciting one is we launched thumbnail test and compare. So creative started on a lot of time on thumbnails, a lot of time. And we've been working a lot with creators. We've been very systematic about just getting feedback and getting it out ther…”

“Shashir Meta, who is the kind of CPO of YouTube, he reached out to me and he said, you know, that's what it was in the early days. But we started to realize that it wasn't actually our core action. And we did a lot of analysis On YouTube. And what we realized …”

“The only AI tool that I've found helpful so far is Opus clip, which takes all of the incredible amount of YouTube content we have force ranks it and turns it into 59 second clips.”

“In, in the right organizations, even in, in large organizations, advocate for, like, what's best for The team. Advocate for what's best for the organization, even if that means that it puts you at a, you know, particular, you know, difficult moment. If it is a…”

“Growth masks all problems. Like you don't really have an, I think, true understanding of like what is working well and what is not working well when you have like incredible growth.”

“Our policy is like be as transparent as possible. So if it's not customer data, it's not vulnerability information. We heavily encourage the team to put their videos, like record their videos, sometimes even live stream them onto our YouTube channel.”

“If you were to go and create a new Gmail account and look at YouTube today, I guarantee you it's a completely different and significantly worse experience, right?”

“When I started at YouTube, we were doing 60% execution, 40% understand work... Now my teams are probably doing 80% execution, 20 to, or 85%, 20 to 15% understanding.”

“Instagram had just this fantastic culture of thinking about how do we ship high, high quality products, right? And what does product craft mean? And so that is something that, you know, I came to YouTube and my teams particularly, they didn't have a mental mod…”

“If you can have an emotional connection with the user is going to be way more impactful and way more powerful than anything else. And to take that further, when I say emotion that I'm talking about comedy. I'm talking about, you know happiness.”

“It took Chris 71 days from the exec review to launching a Gen.ai product that gave creators ideas and inspiration for their next video.”

“Last year, 42% of creators were in the main app. They never downloaded YouTube Studio. This year, 60% are in the main app, and that number keeps growing.”

“When I join any company, I sort of say to myself, as any leader, as any person of influence, you don't have the answers. In fact, thinking you do is the biggest mistake. So what I do is I go through this journey of conversations, and that leads to comprehensio…”

“The abundance of AI is going to make automated things worth zero, just like The value of cheap content on YouTube. Why do people subscribe to some channels and pay more? Why do people pay to rent movies? Because some things have more quality, more beauty, more…”

“YouTube, Vimeo, other video sites, the kinds of things people make videos for are food, traveling, fun, beauty. There's not that many Videos about AI powered payment processing APIs as interesting as that is, but it's a great money turn. So if you make a video…”

“That's not the case for answer engine optimization because you can get mentioned by a citation tomorrow and start showing up immediately. You can have a Reddit thread. You can have a YouTube video. You can be mentioned on a blog, like a, you know, a brand new …”

“And then we would track back in the product experience. Like, how did you hear about us? And put all those channels in there. And some days it would be like, holy shit, like it's bringing in 20, 30% of like our new users in any given day.”