YouTube rolls out native A/B thumbnail testing tool for creators
Ebi Atawodi · Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber) · Dec 3, 2023 · at 1:28:20
Ebi Atawodi, Director of Product Management for Creator Experience at YouTube, announces the rollout of YouTube's built-in thumbnail A/B testing tool.
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“Another really exciting one is we launched thumbnail test and compare. So creative started on a lot of time on thumbnails, a lot of time. And we've been working a lot with creators. We've been very systematic about just getting feedback and getting it out there. It's just rolled out even to a bigger set of creators yesterday, actually, by the time this comes out, probably, you know you know, you might have it in your hands already. And so you're able to basically put two thumbnails, you know, up to three, two, three, or, you know, thumbnails and the system will actually AB test them.”
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