Spiegel: Studies prove Snapchat boosts well-being unlike Instagram and TikTok
Evan Spiegel · Evan Spiegel, Snapchat: Building a Multi-Billion Dollar Company · Apr 12, 2026 · at 1:45:44
Snap CEO Evan Spiegel differentiates Snapchat's direct messaging model from traditional algorithmic social media feeds like Instagram and TikTok.
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“What's fascinating is when Snapchat is studied separately from social media, there's study after study, independent studies that show that Snapchat makes a positive impact on people's friendships, on their wellbeing, that is fundamentally Different from social media, because in those same studies, it shows that Instagram, TikTok, whatever, make people feel bad, right?”
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