TikTok

“That is the single most impactful ad in the history of ocean spray cranberry.”

“With the TikTok for you style page, it prioritizes the videos and not the creators. So if you took the biggest creators off of TikTok, you can still enjoy TikTok, but people come to YouTube specifically for the creators because they want to watch them for long…”

“I went on there, and I gained a whole new following. I have, like, 2.8 million on there now, and when I joined TikTok and I was teaching Pilates and workouts, there were so many people being like, oh, a tricep dip? That's so cool. Like, it was new to them, and…”

“For me, I know I like to teach in long format. I know that my current audience likes to learn in more of a long format, you know, where they get to really see the steps, and so I could go and I could make a ton of short TikTok videos, but it's not really true …”

“So, to this day, because I'm very shy, I film all my TikToks by myself. No, yeah. No one's allowed in the room. I got a camera on a tripod.”

“And no matter how many followers you have, you know, you could make an account right now and post a video that's a really funny, silly video, and you have zero followers, and it can have ten million views in 20 minutes. And that's just a fact and a reality of …”

“So friendship has moved online, and it has actually killed friendship. Chatting with your buddies on TikTok and Instagram does not count as relationship. That is not a soulful, real relationship, and candidly, it creates more of a voyeuristic fear of missing o…”

“I think Instagram and TikTok have become the shopping malls of America. You're discovering small brands all the time.”

“Friendship has moved online, and it has actually killed friendship. Chatting with your buddies on TikTok and Instagram does not count as relationship. That is not a soulful, real relationship, and candidly, It creates more of a voyeuristic fear of missing out …”

“On, like, TikTok and Instagram, on the reels, people keep cutting up my shark tank, and then putting, like, the story, like, in, like, in a reel. It's over, like, a hundred million views, like, way over a hundred.”

“I actually think it's easier to break through now. I think it's harder to stick. But I think it's easier to break. And what I've seen is, you know, the internet has really shifted away from the follower model. And it's shifted into an interest-based model that…”

“I don't think one can try only one channel these days. We really are in a, in an economy where you need to meet people where they shop and people shop everywhere. They shop on TikTok, they shop on Instagram, they shop in store, they like what they see in a hot…”

“Starbucks and Nucky combined, I think we have more than both of those combined, yeah.”

“Honestly, one night, I sat down on the couch, and I just told my story. I did it in one minute or less of, started this in my kitchen, got a deal on Shark Tank, it's five grams of sugar, it's apple cider vinegar, it's this, dah, dah, dah, and I posted it and w…”

“And again, I think what you find in the difference between tick tock and Instagram is You know, narrative, like, rough storytelling, real people in front of a camera, that's really on TikTok these days, and it's less so on, on some of these other platforms, …”

“I mean, we have almost five million followers on TikTok now, almost a million on Instagram, and some of our videos get twenty million views.”

“The biggest difference is that content from publishers used to go viral on Facebook all the time, and everyone used to be on Facebook. Now, now the social web is really fragmented. Some people are on Facebook, some on Instagram, some on TikTok, so, you know, s…”