Star Treatment
Does prominence change the questions? Every guest, plotted: their public prominence (rated 1–10 by an LLM, methodology below) against the host pushback they met, measured from every diarized word of their episodes.
An aggregate AI reading of public interviews: pushback per exchange, plotted against guest prominence. It describes questioning patterns across the whole catalogue, not any single guest, and every point opens to its episode. full disclaimer →
-0.07pushback per +1 prominence
1.1/10host pushback, prominence 8–10
1.4/10host pushback, prominence 1–4
708guests measured
dot size = rated episodes · gold line = average per prominence level · every dot links to the person
All guests, by prominence
| Guest | Prominence | Host pushback | Guest pushback | Eps |
|---|---|---|---|---|
| Jimmy Fallon | 9 | 0 | 0/10 | 1 |
| Kevin Hart Founder & Chairman, Hartbeat | 9 | 0 | 1/10 | 1 |
| Simon Cowell Founder, Syco Entertainment | 9 | 1 | 2/10 | 1 |
| Michael Kors Chief Creative Officer, Michael Kors | 9 | 1 | 1/10 | 1 |
| Richard Branson Founder, Virgin Group | 9 | 1.5 | 1/10 | 2 |
| Mark Cuban Co-founder, Mark Cuban Cost Plus Drug Company | 9 | 1.7 | 2/10 | 3 |
| Jensen Huang Founder and CEO, NVIDIA | 9 | 2 | 1/10 | 1 |
| Reed Hastings Co-Founder, Netflix | 9 | 2 | 3/10 | 1 |
| Evan Spiegel Co-Founder and CEO, Snap Inc. | 9 | 2 | 2/10 | 1 |
| Sam Altman CEO, OpenAI | 9 | 2 | 2/10 | 1 |
| Sundar Pichai CEO, Alphabet and Google | 9 | 2 | 0/10 | 1 |
| Michael Dell Founder, Chairman & CEO, Dell Technologies | 9 | 2.5 | 2/10 | 2 |
| Ev Williams Co-Founder, Obvious Ventures | 8 | 0 | 0/10 | 1 |
| Tory Burch Executive Chairman & CCO, Tory Burch LLC | 8 | 0 | 0/10 | 1 |
| Allyson Felix Co-Founder, Saysh | 8 | 0 | 0/10 | 1 |
| Hank and John Green Co-founders, Complexly | 8 | 0 | 1/10 | 1 |
| Marques Brownlee Creator & Host, MKBHD | 8 | 0 | 0/10 | 1 |
| Jay Shetty Host, On Purpose | 8 | 0 | 0/10 | 1 |
| M. Night Shyamalan Founder and Filmmaker, Blinding Edge Pictures | 8 | 0 | 1/10 | 1 |
| Pokimane (Imane Anys) Co-founder, OfflineTV | 8 | 0 | 0/10 | 1 |
| José Andrés Founder, World Central Kitchen | 8 | 0 | 1/10 | 2 |
| Simon Sinek Founder, The Optimism Company | 8 | 0 | 1/10 | 1 |
| Kate Spade Co-founder, Kate Spade New York | 8 | 0 | 0/10 | 2 |
| Alexis Ohanian Founder & General Partner, Seven Seven Six | 8 | 0 | 1/10 | 1 |
| Barbara Corcoran Investor, Shark Tank | 8 | 0 | 2/10 | 1 |
| Sal Khan Founder & CEO, Khan Academy | 8 | 0.3 | 0/10 | 3 |
| Kevin O'Leary | 8 | 0.3 | 1.3/10 | 3 |
| Sara Blakely Founder & Executive Chairwoman, Spanx | 8 | 0.3 | 1/10 | 3 |
| Rick Steves Founder and CEO, Rick Steves' Europe | 8 | 0.5 | 0.5/10 | 2 |
| Logic (Sir Robert Bryson Hall II) Founder, BobbyBoy Records | 8 | 0.5 | 0.5/10 | 2 |
| Sir James Dyson Founder & Chief Engineer, Dyson Ltd. | 8 | 0.5 | 1.5/10 | 2 |
| Tobias Lütke | 8 | 0.7 | 1/10 | 3 |
| Joanna Gaines Co-founder, Magnolia | 8 | 1 | 0/10 | 1 |
| Chip Gaines | 8 | 1 | 0/10 | 1 |
| Steve Case Chairman & CEO, Revolution | 8 | 1 | 0.5/10 | 2 |
| Mark Rober | 8 | 1 | 1/10 | 1 |
| Issa Rae Founder and CEO, HOORAE Media | 8 | 1 | 1/10 | 1 |
| Ken Burns Documentary Filmmaker & Co-Founder, Florentine Films | 8 | 1 | 1/10 | 1 |
| Brené Brown Research Professor, University of Houston | 8 | 1 | 0/10 | 1 |
| Ava DuVernay Founder, ARRAY | 8 | 1 | 2/10 | 1 |
| Brian Chesky Co-founder and CEO, Airbnb | 8 | 1 | 1/10 | 1 |
| Casey Neistat Filmmaker and YouTube Creator | 8 | 1 | 1/10 | 1 |
| Patrick and John Collison Co-Founders, Stripe | 8 | 1 | 1/10 | 1 |
| Daymond John Founder & CEO, FUBU | 8 | 1.3 | 0.8/10 | 4 |
| Bobbi Brown Founder & CCO, Jones Road Beauty | 8 | 1.3 | 1.3/10 | 3 |
| Tim Ferriss Host, The Tim Ferriss Show | 8 | 1.5 | 1.5/10 | 2 |
| Adam Grant Professor of Management, Wharton | 8 | 1.5 | 1.5/10 | 2 |
| Max Levchin Founder & CEO, Affirm | 8 | 1.5 | 1/10 | 2 |
| Jimmy Wales Chair Emeritus and Trustee, Wikimedia Foundation | 8 | 1.5 | 1.5/10 | 2 |
| Kevin Systrom Co-founder, Instagram | 8 | 1.7 | 0.7/10 | 3 |
| Niklas Zennström Founding Partner & CEO, Atomico | 8 | 2 | 2/10 | 1 |
| Michael Rubin Founder & CEO, Fanatics | 8 | 2 | 1/10 | 1 |
| Bill Simmons Founder & Managing Director, The Ringer | 8 | 2 | 3/10 | 1 |
| Brian Armstrong Co-Founder & CEO, Coinbase | 8 | 2 | 1/10 | 1 |
| Patrick Collison Co-founder & CEO, Stripe | 8 | 2 | 2/10 | 1 |
| Steve Madden Founder & Creative and Design Chief, Steven Madden, Ltd. | 8 | 2 | 2/10 | 2 |
| Reid Hoffman Partner, Greylock | 8 | 2 | 2/10 | 1 |
| Howard Schultz Chairman Emeritus, Starbucks | 8 | 2 | 1/10 | 1 |
| Luis von Ahn Founder & CEO, Duolingo | 8 | 2.3 | 1.3/10 | 3 |
| Yvon Chouinard Founder & Board Member, Patagonia | 8 | 2.5 | 2/10 | 2 |
| Whitney Wolfe Herd Founder & CEO, Bumble | 8 | 2.8 | 2.2/10 | 5 |
| Gary Vaynerchuk Chairman, VaynerX & CEO, VaynerMedia | 8 | 3.5 | 2.5/10 | 2 |
| Craig Newmark Founder, Craig Newmark Philanthropies | 7 | 0 | 2/10 | 1 |
| Andrew Mason Founder and CEO, Descript | 7 | 0 | 1/10 | 1 |
| Rosanna Pansino | 7 | 0 | 1/10 | 1 |
| Link Neal | 7 | 0 | 1/10 | 1 |
| Rhett McLaughlin Co-Founder and Co-CEO, Mythical Entertainment | 7 | 0 | 1/10 | 1 |
| Andrew Rea | 7 | 0 | 0/10 | 1 |
| Matt Mullenweg Founder & CEO, Automattic | 7 | 0 | 0/10 | 1 |
| Samantha Bee Host, Choice Words with Samantha Bee | 7 | 0 | 1/10 | 1 |
| Deval Patrick Senior Partner, The Vistria Group | 7 | 0 | 1/10 | 1 |
| Jo Malone Founder and Creative Director, Jo Loves | 7 | 0 | 0/10 | 1 |
| Alice Waters Founder, Chez Panisse | 7 | 0 | 0/10 | 2 |
| Samin Nosrat Chef and Author | 7 | 0 | 0/10 | 1 |
| Arthur Blank Chairman, AMB Group LLC | 7 | 0 | 1/10 | 1 |
| Steve Huffman Co-Founder and Chief Executive Officer, Reddit | 7 | 0 | 1/10 | 1 |
| Christina Tosi Founder & CEO, Milk Bar | 7 | 0.7 | 0/10 | 3 |
| Daniel Lubetzky Founder and Chairman, Camino Partners | 7 | 1 | 1/10 | 1 |
| Dominique Ansel Chef & Owner, Dominique Ansel Bakery | 7 | 1 | 1/10 | 1 |
| Dhar Mann Founder, Dhar Mann Studios | 7 | 1 | 0/10 | 1 |
| Nick DiGiovanni Co-Founder, Osmo Salt | 7 | 1 | 0/10 | 1 |
| David Baszucki Co-founder & CEO, Roblox | 7 | 1 | 1/10 | 1 |
| Jason Citron Co-founder & Board Member, Discord | 7 | 1 | 0/10 | 1 |
| Telfar Clemens Founder and Creative Director, TELFAR | 7 | 1 | 4/10 | 1 |
| Mike Cannon-Brookes Co-Founder and CEO, Atlassian | 7 | 1 | 1/10 | 1 |
| Drew Houston Co-Founder and Co-CEO, Dropbox | 7 | 1 | 0/10 | 1 |
| Danny Meyer Founder & Executive Chairman, USHG | 7 | 1 | 1/10 | 1 |
| Nolan Bushnell Co-Founder, Atari | 7 | 1 | 1.5/10 | 2 |
| Kendra Scott Founder & Executive Chairwoman, Kendra Scott | 7 | 1 | 2/10 | 1 |
| L.A. Reid Co-Founder and Executive, Mega | 7 | 1 | 1/10 | 1 |
| Stewart Butterfield Co-founder & Former CEO, Slack | 7 | 1.3 | 0.7/10 | 3 |
| Herb Kelleher Co-Founder & Former CEO, Southwest Airlines | 7 | 1.3 | 2/10 | 3 |
| Kenneth Cole Founder & Chairman, Kenneth Cole Productions | 7 | 1.5 | 1.5/10 | 2 |
| Blake Mycoskie Founder, ENOUGH | 7 | 1.5 | 0/10 | 2 |
| John Mackey Co-Founder & CEO, Love.Life | 7 | 1.5 | 1.5/10 | 2 |
| RJ Scaringe Founder & CEO, Rivian | 7 | 1.7 | 1/10 | 3 |
| Melanie Perkins Co-Founder & CEO, Canva | 7 | 1.7 | 0.7/10 | 3 |
| Tony Hsieh Former CEO, Zappos | 7 | 1.7 | 1/10 | 3 |
| Mike Krieger Chief Product Officer, Anthropic | 7 | 1.7 | 0.7/10 | 3 |
| Joe Gebbia Founder, Samara | 7 | 1.8 | 0.5/10 | 4 |
| Hamdi Ulukaya Founder, Chairman & CEO, Chobani | 7 | 2 | 1.5/10 | 2 |
| Tristan Harris Co-Founder and Executive Director, Center for Humane Technology | 7 | 2 | 2/10 | 2 |
| Thomas Keller Chef and Proprietor, Thomas Keller Restaurant Group | 7 | 2 | 1/10 | 1 |
| George Zimmer Founder, Chairman & CEO, Generation Tux | 7 | 2 | 2/10 | 2 |
| Jeremy Stoppelman Co-founder & CEO, Yelp | 7 | 2 | 2/10 | 2 |
| Jerry Greenfield Co-founder, Ben & Jerry's | 7 | 2 | 2.5/10 | 2 |
| Ben Cohen Co-Founder, Ben & Jerry's | 7 | 2 | 2.5/10 | 2 |
| Haim Saban Chairman and CEO, Saban Capital Group | 7 | 2 | 2/10 | 2 |
| Robert "Bob" Johnson Founder and Chairman, The RLJ Companies | 7 | 2 | 2/10 | 1 |
| Steve Ells Founder and Chief Concept Officer, Counter Service | 7 | 2.3 | 1.7/10 | 3 |
| Marc Lore Founder, Chairman & CEO, Wonder Group | 7 | 2.8 | 1.8/10 | 4 |
| Nuseir Yassin Founder & CEO, Nas Company | 7 | 3 | 2.5/10 | 2 |
| Vlad Tenev Co-Founder & CEO, Robinhood | 7 | 3 | 2/10 | 1 |
| Jann Wenner Co-founder, Rolling Stone | 7 | 5 | 3/10 | 1 |
| Steven Udvar-Hazy Chairman of the Board, Air Lease Corporation | 6 | 0 | 0/10 | 1 |
| Henk Rogers Chairman of the Board, The Tetris Company | 6 | 0 | 1/10 | 1 |
| Cory Cotton Co-Founder and Co-Owner, Dude Perfect | 6 | 0 | 0/10 | 1 |
| Tyler Toney Co-founder, Dude Perfect | 6 | 0 | 0/10 | 1 |
| Alli Webb Founder & Co-CEO, Messy | 6 | 0 | 0/10 | 3 |
| Beto Perez Co-Founder & Chief Creative Officer, Zumba Fitness | 6 | 0 | 0/10 | 2 |
| Cathy Hughes Founder & Chairperson, Urban One | 6 | 0.3 | 1.7/10 | 3 |
| Keith Alexander | 6 | 0.5 | 0/10 | 2 |
| Cynt Marshall | 6 | 0.5 | 0.5/10 | 2 |
| Daniel Humm Chef and Owner, Eleven Madison Park | 6 | 1 | 1/10 | 3 |
| Dylan Field Co-founder and CEO, Figma | 6 | 1 | 1/10 | 1 |
| Angie Hicks Chief Customer Officer & Co-Founder, Angi Inc. | 6 | 1 | 0.3/10 | 3 |
| Mike Cessario Founder & CEO, Liquid Death | 6 | 1 | 1/10 | 1 |
| Kyle Vogt Founder & CEO, The Bot Company | 6 | 1 | 0/10 | 1 |
| Craig Culver Co-founder & Chairman, Culver's | 6 | 1 | 1/10 | 1 |
| David Kelley Founder & Partner Emeritus, IDEO | 6 | 1 | 0/10 | 1 |
| Emmett Shear Co-founder and CEO, Softmax | 6 | 1 | 1/10 | 1 |
| Cassey Ho Founder & CEO, Blogilates and POPFLEX | 6 | 1 | 1/10 | 1 |
| John Hendricks Founder and Chairman, Curiosity Inc. | 6 | 1 | 0/10 | 1 |
| Noubar Afeyan Founder & CEO, Flagship Pioneering | 6 | 1 | 1/10 | 1 |
| Sandy Lerner Owner, Ayrshire Farm | 6 | 1 | 3/10 | 2 |
| Scott Farquhar Co-Founder & Board Member, Atlassian | 6 | 1 | 1/10 | 1 |
| Marc Merrill Co-Founder, Co-Chairman & CPO, Riot Games | 6 | 1 | 1/10 | 1 |
| Brandon Beck Co-Founder and Co-Chairman, Riot Games | 6 | 1 | 1/10 | 1 |
| Tope Awotona Founder & CEO, Calendly | 6 | 1 | 0/10 | 1 |
| Jake Burton Carpenter Late Founder, Burton Snowboards | 6 | 1 | 1/10 | 2 |
| Emily Weiss Founder and Executive Chairwoman, Glossier | 6 | 1 | 1/10 | 1 |
| Troy Carter Founder & CEO, Venice Music | 6 | 1.1 | 0.8/10 | 8 |
| Jim Koch Founder & Chairman, The Boston Beer Company | 6 | 1.3 | 1.5/10 | 4 |
| Andy Puddicombe Co-founder, Headspace | 6 | 1.3 | 0.7/10 | 3 |
| Ben Chestnut Co-founder & Former CEO, Mailchimp | 6 | 1.5 | 1/10 | 2 |
| Jack Conte Co-founder and CEO, Patreon | 6 | 1.5 | 2/10 | 2 |
| Norma Kamali Founder & Creative Director, Norma Kamali Inc. | 6 | 1.5 | 1/10 | 2 |
| John Foley Co-founder & CEO, Ernesta | 6 | 1.5 | 1/10 | 2 |
| Chip Wilson Founder and Principal, Hold It All Inc. | 6 | 1.5 | 0.5/10 | 2 |
| Eileen Fisher Founder & Chief Creative Officer, Eileen Fisher | 6 | 1.5 | 2/10 | 2 |
| Jenn Hyman | 6 | 1.5 | 1.5/10 | 4 |
| Tony Xu Co-Founder and CEO, DoorDash | 6 | 1.7 | 0.7/10 | 3 |
| Julia Hartz Co-Founder and former CEO, Eventbrite | 6 | 1.8 | 1.3/10 | 4 |
| Aaron Krause Founder & CEO, Scrub Daddy | 6 | 2 | 2/10 | 1 |
| Jim McKelvey Board Member, Block | 6 | 2 | 2/10 | 1 |
| Neil Blumenthal Co-Founder and Co-CEO, Warby Parker | 6 | 2 | 0.8/10 | 4 |
| Dave Gilboa Co-Founder and Co-CEO, Warby Parker | 6 | 2 | 0.8/10 | 4 |
| Michael Dubin Co-founder & Former CEO, Dollar Shave Club | 6 | 2 | 1.3/10 | 3 |
| Ben Francis Co-founder and CEO, Gymshark | 6 | 2 | 1/10 | 1 |
| Will Ahmed Founder & CEO, WHOOP | 6 | 2 | 1/10 | 1 |
| Andy Dunn Founder & CEO, Pie | 6 | 2 | 1.8/10 | 4 |
| Leah Solivan General Partner, Fuel Capital | 6 | 2 | 0.7/10 | 3 |
| Marc Ecko Founder, Eckō Unltd. | 6 | 2 | 2/10 | 1 |
| Jeff Lawson CEO, Inertia | 6 | 2 | 1/10 | 1 |
| Jim VandeHei Co-founder and CEO, Axios | 6 | 2 | 2/10 | 1 |
| Anthony Wood Founder & CEO, Roku | 6 | 2 | 2/10 | 1 |
| Rich Barton Co-Founder and Co-Executive Chairman, Zillow Group | 6 | 2 | 2/10 | 1 |
| Katrina Lake Founder & Executive Chairperson, Stitch Fix | 6 | 2 | 2/10 | 2 |
| Jamie Siminoff Founder & Chief Inventor, Ring | 6 | 2.3 | 2.3/10 | 3 |
| John Zimmer Co-founder & CEO, Yes& | 6 | 2.6 | 1.4/10 | 5 |
| Todd Graves Founder and Co-CEO, Raising Cane's Chicken Fingers | 6 | 2.7 | 1.7/10 | 3 |
| Chris Urmson | 6 | 3 | 2/10 | 1 |
| Johann Hari Author and Journalist | 6 | 3 | 2/10 | 1 |
| Apoorva Mehta Co-founder & CEO, Cloud Health Systems | 6 | 3 | 1/10 | 1 |
| David Neeleman Founder & CEO, Breeze Airways | 6 | 3.2 | 1.8/10 | 5 |
| Jonah Peretti Founder & CEO, BuzzFeed | 6 | 3.5 | 2.5/10 | 2 |
| Wendy Kopp CEO and Co-founder, Teach For All | 6 | 3.5 | 1.5/10 | 2 |
| Ben Leventhal Founder & CEO, Blackbird Labs | 6 | 4 | 2/10 | 1 |
| Aman Narang Co-Founder and CEO, Toast | 5 | 0 | 0/10 | 1 |
| Danae Ringelman Co-Owner, Huso Lodge & Farm | 5 | 0 | 2/10 | 1 |
| Slava Rubin Founder & Managing Partner, humbition | 5 | 0 | 2/10 | 1 |
| Joel Simkhai | 5 | 0 | 1/10 | 1 |
| Monique Rodriguez Founder & CEO, Mielle Organics | 5 | 0 | 0/10 | 1 |
| Lily Hevesh Founder, Hevesh5 | 5 | 0 | 0/10 | 1 |
| Sean Sherman Founder, NĀTIFS | 5 | 0 | 1/10 | 1 |
| Shiza Shahid Co-founder & Co-CEO, Our Place | 5 | 0 | 1/10 | 1 |
| Samir Chaudry Co-Host & Co-Founder, Colin and Samir | 5 | 0 | 0/10 | 1 |
| Colin Rosenblum Co-Host, The Colin and Samir Show | 5 | 0 | 0/10 | 1 |
| Paul English Founder & CEO, Boston Venture Studio | 5 | 0 | 0/10 | 1 |
| Rashad Robinson Principal, Rashad Robinson Advisors | 5 | 0 | 1/10 | 1 |
| Lindsay Peoples Wagner | 5 | 0 | 1/10 | 1 |
| Kara Goldin Founder, Hint | 5 | 0 | 0/10 | 1 |
| Alex Lieberman Co-Founder & Executive Chairman, Morning Brew | 5 | 0 | 0/10 | 1 |
| Judi Sheppard Missett Founder and Executive Chair, Jazzercise, Inc. | 5 | 0 | 1/10 | 1 |
| Varshini Prakash Co-Founder, Sunrise Movement | 5 | 0 | 1/10 | 1 |
| Ken Grossman Founder & Owner, Sierra Nevada Brewing Co. | 5 | 0 | 0/10 | 1 |
| Alex Blumberg Co-founder & CEO, DaisyChain Energy | 5 | 0 | 1/10 | 1 |
| Tony Wheeler Co-Founder, Planet Wheeler Foundation | 5 | 0 | 1/10 | 2 |
| Bob Moore Co-Founder & CEO, Crossbeam | 5 | 0 | 0/10 | 1 |
| Andy Spade Co-Founder, Kate Spade New York | 5 | 0 | 0/10 | 2 |
| Lisa Price | 5 | 0.3 | 1/10 | 3 |
| Isaac Larian Founder & CEO, MGA Entertainment | 5 | 0.5 | 2/10 | 2 |
| Vicky Tsai Founder, Tatcha | 5 | 0.5 | 0/10 | 2 |
| Nancy Twine | 5 | 0.5 | 0.5/10 | 2 |
| Shan-Lyn Ma Co-Founder and Co-CEO, Zola | 5 | 0.5 | 1/10 | 2 |
| Roxanne Quimby Founder, Elliotsville Foundation | 5 | 0.5 | 1/10 | 2 |
| Janice Bryant Howroyd Founder & CEO, ActOne Group | 5 | 0.5 | 2/10 | 2 |
| Ron Shaich CEO & Managing Partner, Act III Holdings | 5 | 0.5 | 2/10 | 2 |
| Alberto Perlman Co-Founder and CEO, Zumba Fitness | 5 | 0.8 | 0.3/10 | 4 |
| Maxine Clark CEO, Clark-Fox Family Foundation | 5 | 1 | 1/10 | 1 |
| John Gabbert Founder & Chairman of the Board, Room & Board | 5 | 1 | 1/10 | 1 |
| Shep Murray Co-Founder, Vineyard Vines | 5 | 1 | 1/10 | 1 |
| Ian Murray Co-Founder, Vineyard Vines | 5 | 1 | 1/10 | 1 |
| Chieh Huang | 5 | 1 | 0.7/10 | 3 |
| Colin Angle CEO & Co-Founder, Familiar Machines & Magic | 5 | 1 | 1/10 | 1 |
| Todd Carmichael Founder & CEO, Loftiwater | 5 | 1 | 1/10 | 2 |
| Anthony Casalena Founder & CEO, Squarespace | 5 | 1 | 1/10 | 2 |
| Marcia Kilgore Founder, Beauty Pie | 5 | 1 | 1.2/10 | 5 |
| Chris Best Co-Founder and CEO, Substack | 5 | 1 | 1/10 | 1 |
| Dr. Dennis Gross Co-Founder, Dr. Dennis Gross Skincare | 5 | 1 | 1/10 | 1 |
| Brian Scudamore Founder & CEO, O2E Brands | 5 | 1 | 0.5/10 | 2 |
| Ariel Kaye Founder, Parachute Home | 5 | 1 | 1/10 | 2 |
| Jeff Raider Co-Founder and Co-CEO, Mammoth Brands | 5 | 1 | 0/10 | 2 |
| Imran Chaudhri Co-Founder and President, Humane | 5 | 1 | 1/10 | 1 |
| Tom Szaky Founder & CEO, TerraCycle | 5 | 1 | 1/10 | 1 |
| Keller Rinaudo Cliffton Co-Founder & CEO, Zipline | 5 | 1 | 2/10 | 1 |
| Miles Copeland Owner and Chairman, Copeland International Arts | 5 | 1 | 1/10 | 1 |
| Rea Ann Silva Founder and CEO, Beautyblender | 5 | 1 | 1/10 | 1 |
| Adi Tatarko Co-founder & Executive Chair, Houzz | 5 | 1 | 2/10 | 1 |
| Tim Leatherman Co-founder & Chairman, Leatherman Tool Group | 5 | 1 | 1/10 | 1 |
| Lynda Weinman Founder & Film Producer, Another Chapter Productions | 5 | 1 | 1/10 | 1 |
| Amanda Hesser Co-Founder, Food52 | 5 | 1 | 1/10 | 1 |
| Father Gregory Boyle Founder, Homeboy Industries | 5 | 1 | 1/10 | 1 |
| Jeremy Zimmer Co-Founder and Board Member, United Talent Agency | 5 | 1 | 1/10 | 1 |
| Morgan DeBaun Founder and CEO, Blavity Inc. | 5 | 1 | 1/10 | 1 |
| Pat Brown Founder, Impossible Foods | 5 | 1 | 2/10 | 1 |
| James Park Co-founder, Luffu | 5 | 1 | 0/10 | 1 |
| Tim Brown Co-Founder & Chief Innovation Officer, Allbirds | 5 | 1 | 1/10 | 1 |
| Rod Canion | 5 | 1 | 1.5/10 | 2 |
| Mariam Naficy Executive Chairman & Founder, Minted | 5 | 1 | 1/10 | 1 |
| Melissa Bernstein Co-Founder, Lifelines | 5 | 1 | 1/10 | 2 |
| Manoj Bhargava Founder & CEO, 5-hour Energy | 5 | 1 | 3/10 | 1 |
| Suroosh Alvi Co-Founder, Vice Media | 5 | 1 | 1/10 | 1 |
| Niraj Shah Co-Founder, CEO, and Co-Chairman, Wayfair | 5 | 1.3 | 0.7/10 | 3 |
| Jeni Britton Founder & Chief Creative Officer, Jeni's Splendid Ice Creams | 5 | 1.3 | 1.7/10 | 3 |
| Fawn Weaver Founder, Uncle Nearest Premium Whiskey | 5 | 1.5 | 1.3/10 | 4 |
| Jerry Murrell Founder and CEO, Five Guys | 5 | 1.5 | 1.5/10 | 2 |
| Payal Kadakia Founder and Executive Chairman, ClassPass | 5 | 1.7 | 1.3/10 | 3 |
| Tristan Walker Founder, Heirloom Management Co. | 5 | 1.7 | 1.7/10 | 3 |
| Perry Chen Chairman, Kickstarter | 5 | 1.8 | 2/10 | 4 |
| Stephen Starr Founder and CEO, STARR Restaurants | 5 | 2 | 2/10 | 1 |
| Gregg Renfrew Founder & CEO, Counter | 5 | 2 | 1/10 | 1 |
| Eric Ryan Partner, Greycroft | 5 | 2 | 0.6/10 | 5 |
| Nirav Tolia Co-Founder & Executive Chairman, Nextdoor | 5 | 2 | 2/10 | 1 |
| Justin McLeod Founder & CEO, Overtone | 5 | 2 | 1.5/10 | 2 |
| Alex Tew Co-Founder & Co-Executive Chairman, Calm | 5 | 2 | 1/10 | 1 |
| Michael Acton Smith Co-Founder and Co-Executive Chairman, Calm | 5 | 2 | 1/10 | 1 |
| Jonathan Neman Co-Founder & CEO, Sweetgreen | 5 | 2 | 1/10 | 2 |
| William Wang | 5 | 2 | 1/10 | 1 |
| Renée Mauborgne Professor of Strategy, INSEAD | 5 | 2 | 2/10 | 1 |
| Manish Chandra Founder & Board Member, Poshmark | 5 | 2 | 1/10 | 1 |
| John MacFarlane Co-founder & Former CEO, Sonos | 5 | 2 | 2/10 | 1 |
| Tiffany Masterson Founder & Chief Creative Officer, Drunk Elephant | 5 | 2 | 3/10 | 1 |
| Paige Mycoskie | 5 | 2 | 1/10 | 1 |
| Rob Kalin | 5 | 2 | 1/10 | 1 |
| Paul Orfalea Founder, Kinko's | 5 | 2 | 3/10 | 1 |
| Tim League Founder, Metro Private Cinema | 5 | 2 | 2/10 | 1 |
| Blake Scholl Founder & CEO, Boom Supersonic | 5 | 2 | 2/10 | 1 |
| Steve Kaufer Co-Founder and CEO, Give Freely | 5 | 2 | 1/10 | 1 |
| David Heath Co-Founder & Executive Chairman, Bombas | 5 | 2 | 1/10 | 1 |
| Sam Calagione Founder, Dogfish Head Brewery | 5 | 2 | 1/10 | 1 |
| Donnel Baird Founder & CEO, BlocPower | 5 | 2 | 1/10 | 1 |
| Don Katz Founder, Audible | 5 | 2 | 1/10 | 1 |
| Robert Reffkin Founder & CEO, Compass | 5 | 2 | 1/10 | 1 |
| Elizabeth Cutler Co-Founder, Peoplehood | 5 | 2 | 1/10 | 1 |
| Julie Rice Co-Founder, SoulCycle | 5 | 2 | 1/10 | 1 |
| Jen Rubio Executive Chair and Co-founder, Away | 5 | 2 | 1/10 | 1 |
| Alexa von Tobel Founder & Managing Partner, Inspired Capital | 5 | 2 | 2/10 | 1 |
| Ethan Brown Founder & CEO, Beyond Meat | 5 | 2 | 1/10 | 1 |
| Pinky Cole Founder & CEO, Slutty Vegan | 5 | 2.5 | 2/10 | 2 |
| Miguel McKelvey Partner & Controlling Owner, American Giant | 5 | 2.6 | 1.4/10 | 5 |
| Shane Legg Chief AGI Scientist, Google DeepMind | 5 | 3 | 2/10 | 1 |
| Steve Altemus Co-founder & CEO, Intuitive Machines | 5 | 3 | 2/10 | 1 |
| Dmitri Dolgov Co-CEO, Waymo | 5 | 3 | 2/10 | 1 |
| Fokke de Jong Founder & CEO, Suitsupply | 5 | 3 | 2/10 | 1 |
| Wylie Aronow Co-Founder, Yuga Labs | 5 | 3 | 2/10 | 1 |
| Greg Solano | 5 | 3 | 2/10 | 1 |
| Rohan Seth Co-founder & CTO, Clubhouse | 5 | 3 | 2/10 | 1 |
| Paul Davison Co-Founder & CEO, Clubhouse | 5 | 3 | 2/10 | 1 |
| Peter Rahal Co-Founder & CEO, David Protein | 5 | 3.5 | 2/10 | 2 |
| James Hirschfeld Co-Founder and CEO, Paperless Post | 4 | 0 | 1/10 | 1 |
| Mel Ziegler Co-Founder, Banana Republic | 4 | 0 | 1/10 | 1 |
| Patricia Ziegler | 4 | 0 | 1/10 | 1 |
| Mike Sinyard | 4 | 0 | 1/10 | 1 |
| Olivier Bernhard Co-founder, On | 4 | 0 | 0/10 | 1 |
| Caspar Coppetti Co-Founder and Executive Co-Chairman, On | 4 | 0 | 0/10 | 1 |
| Melissa Urban Co-founder and CEO, Whole30 | 4 | 0 | 1/10 | 1 |
| Jamie Cormack | 4 | 0 | 0/10 | 1 |
| Matanya Horowitz | 4 | 0 | 0/10 | 1 |
| Melissa Butler Founder and CEO, The Lip Bar | 4 | 0 | 1/10 | 2 |
| Andy Katz-Mayfield Co-Founder & Co-CEO, Mammoth Brands | 4 | 0 | 0/10 | 1 |
| Tina Roth-Eisenberg Founder & CEO, CreativeMornings | 4 | 0 | 1/10 | 1 |
| Syd Kitson Chairman & CEO, Kitson & Partners | 4 | 0 | 0/10 | 1 |
| Beatriz Acevedo CEO & Co-founder, SUMA Wealth | 4 | 0 | 1/10 | 1 |
| Sara Menker Founder & CEO, Gro Intelligence | 4 | 0 | 1/10 | 1 |
| Jasmine Crowe-Houston | 4 | 0 | 1/10 | 1 |
| Brian Lam Founder, Wirecutter | 4 | 0 | 1/10 | 1 |
| Danielle Walker Founder and Author, Against All Grain | 4 | 0 | 0/10 | 1 |
| Pierre Thiam Co-Founder & Executive Chef, Yolélé | 4 | 0 | 0/10 | 1 |
| Ryan Schreiber Founder, xtra/credit | 4 | 0 | 0/10 | 1 |
| Mitchell Gold Founder, hindsight FORWARD | 4 | 0 | 0/10 | 1 |
| Lisa Baird Chief Executive Officer, NextUp | 4 | 0 | 0/10 | 1 |
| Veronica Garza Co-Founder & President, Siete Family Foods | 4 | 0 | 0/10 | 1 |
| Miguel Garza Co-founder & Former CEO, Siete Foods | 4 | 0 | 0/10 | 1 |
| Austin Rief Co-Founder & Executive Chairman, Morning Brew | 4 | 0 | 0/10 | 1 |
| Elisa Villanueva Beard President & CEO, Houston Endowment Inc. | 4 | 0 | 0/10 | 1 |
| Dave Anderson Founder and Brand Ambassador, Famous Dave's | 4 | 0 | 0/10 | 1 |
| Michael Kirban Co-Founder and Executive Chairman, The Vita Coco Company | 4 | 0 | 0/10 | 1 |
| Lauren Neustadter President of Film and Television, Hello Sunshine | 4 | 0 | 1/10 | 1 |
| Sharon Chuter Founder & CEO, UOMA Beauty | 4 | 0 | 5/10 | 1 |
| Kyle Connaughton Owner-Chef and Co-Owner, SingleThread | 4 | 0 | 1/10 | 1 |
| Matt Lieber Co-Founder, Heap's Ice Cream | 4 | 0 | 1/10 | 1 |
| Curt Jones (Kurt Jones) | 4 | 0 | 1/10 | 1 |
| Maureen Wheeler Co-founder, Planet Wheeler Foundation | 4 | 0 | 1/10 | 2 |
| Justin Gold Founder & Board Member, Justin's | 4 | 0.5 | 0.5/10 | 2 |
| Lyndon Cormack | 4 | 0.5 | 0/10 | 2 |
| Sandra Oh Lin Founder & CEO, KiwiCo | 4 | 0.5 | 0/10 | 2 |
| Bert Jacobs Co-Founder and CEO, Life Is Good | 4 | 0.5 | 0/10 | 2 |
| John Jacobs Co-Founder, Life is Good | 4 | 0.5 | 0/10 | 2 |
| Roy Seiders | 4 | 1 | 0/10 | 1 |
| Ryan Seiders Co-Founder, YETI Holdings, Inc. | 4 | 1 | 0/10 | 1 |
| Ronnen Harary Co-Founder and Chair, Spin Master | 4 | 1 | 1/10 | 2 |
| Brian Smith | 4 | 1 | 1/10 | 1 |
| Antonio Swad Founder, Buzz Brands | 4 | 1 | 1/10 | 1 |
| Meredith Baer Founder & CEO, Meredith Baer Home | 4 | 1 | 1/10 | 1 |
| Amy Errett Founder and CEO, Madison Reed | 4 | 1 | 1/10 | 1 |
| Hamish McKenzie Co-founder & Chief Writing Officer, Substack | 4 | 1 | 1/10 | 1 |
| Abhi Ramesh Founder & CEO, Misfits Market | 4 | 1 | 0/10 | 1 |
| Kip Tindell Co-Founder and Chairman Emeritus, The Container Store | 4 | 1 | 1/10 | 2 |
| Jane Wurwand Co-Founder, Dermalogica | 4 | 1 | 0.7/10 | 3 |
| Bill Shufelt Co-founder & CEO, Athletic Brewing Company | 4 | 1 | 1/10 | 1 |
| Matt Meeker Co-founder & CEO, BARK | 4 | 1 | 1/10 | 1 |
| Seth Berkowitz Founder & CEO, Insomnia Cookies | 4 | 1 | 1/10 | 1 |
| Gary Erickson Co-Founder and Owner, Clif Family Winery & Farm | 4 | 1 | 0.3/10 | 3 |
| Bethany Bongiorno Co-founder & Executive, HP IQ | 4 | 1 | 1/10 | 1 |
| Mark Sisson Co-Founder, Peluva | 4 | 1 | 1/10 | 1 |
| Jason Ballard | 4 | 1 | 2/10 | 1 |
| Andrew Lacy Co-founder & CEO, Prenuvo | 4 | 1 | 1/10 | 1 |
| Ted Xenohristos Co-Founder & Chief Concept Officer, CAVA | 4 | 1 | 0/10 | 1 |
| Kyle Clark Founder & CEO, BETA Technologies | 4 | 1 | 1/10 | 1 |
| Joe Hollier Co-Founder and President, Light | 4 | 1 | 0/10 | 1 |
| Kathy Hannun Co-Founder and President, Dandelion Energy | 4 | 1 | 1/10 | 1 |
| Ellen Latham Co-Founder and Creator, Orangetheory Fitness | 4 | 1 | 0/10 | 1 |
| Dave Ferguson Co-Founder & Co-CEO, Nuro | 4 | 1 | 1/10 | 1 |
| Frank Azor | 4 | 1 | 1/10 | 1 |
| Shivani Siroya Founder & CEO, Tala | 4 | 1 | 0/10 | 1 |
| Cody Friesen | 4 | 1 | 1/10 | 1 |
| Saeju Jeong Co-founder & Executive Chairman, Noom | 4 | 1 | 0/10 | 1 |
| Chelsea Fagan Founder and CEO, The Financial Diet | 4 | 1 | 2/10 | 1 |
| Becky Wright Co-founder, The Sorry Girls | 4 | 1 | 0/10 | 1 |
| Kelsey MacDermaid | 4 | 1 | 0/10 | 1 |
| Eric Liedtke EVP of Brand Strategy, Under Armour | 4 | 1 | 1/10 | 1 |
| Babak Radboy Creative Director & Business Partner, Telfar | 4 | 1 | 4/10 | 1 |
| Robbie Schingler | 4 | 1 | 1/10 | 1 |
| Will Marshall Co-Founder and CEO, Planet Labs PBC | 4 | 1 | 1/10 | 1 |
| Laura Ballance Co-founder, Merge Records | 4 | 1 | 1/10 | 1 |
| Mac McCaughan Co-founder, Merge Records | 4 | 1 | 1/10 | 1 |
| Jennifer Fitzgerald Co-Founder and President, Policygenius | 4 | 1 | 1/10 | 1 |
| Ethan Diamond | 4 | 1 | 1/10 | 1 |
| Morra Aarons-Mele Host, The Anxious Achiever | 4 | 1 | 1/10 | 1 |
| Mark Constantine Co-Founder and CEO, Lush | 4 | 1 | 2/10 | 1 |
| Adam Lowry Co-Founder and Co-CEO, Ripple Foods | 4 | 1 | 0.7/10 | 3 |
| Oliver Kharraz CEO & Co-Founder, Zocdoc | 4 | 1 | 0/10 | 1 |
| Jessie Woolley-Wilson Operating Partner, Owl Ventures | 4 | 1 | 1/10 | 1 |
| Bruce Pavitt | 4 | 1 | 2/10 | 1 |
| Jonathan Poneman Co-Founder and Co-Owner, Sub Pop Records | 4 | 1 | 2/10 | 1 |
| Katia Beauchamp Founder & CEO, Buff Beauty | 4 | 1 | 2/10 | 1 |
| Gordon Segal Managing Director and Co-Founder, Prairie Management Group | 4 | 1 | 0/10 | 2 |
| Selina Tobaccowala Co-Founder and CEO, HomeBoost | 4 | 1 | 0/10 | 1 |
| Dave Dahl Co-founder, Dave's Killer Bread | 4 | 1 | 1/10 | 1 |
| Joey Zwillinger Co-Founder & CEO, Biologica | 4 | 1 | 1/10 | 1 |
| Kim Jordan Founder & Board Chair, Mighty Arrow Family Foundation | 4 | 1 | 1/10 | 1 |
| Doug Bernstein Co-Founder & CEO, Lifelines | 4 | 1 | 1/10 | 2 |
| Dr. Iman Abuzeid | 4 | 1 | 1/10 | 1 |
| Gene Berdachevsky | 4 | 1 | 1/10 | 1 |
| Jon Stein Founder & Chairman, Betterment | 4 | 1.3 | 1/10 | 3 |
| Steve Conine Co-Founder & Co-Chairman, Wayfair | 4 | 1.3 | 0.7/10 | 3 |
| Brett Schulman Co-Founder & CEO, CAVA Group | 4 | 1.3 | 0.3/10 | 3 |
| Rich Pierson Co-founder, Headspace | 4 | 1.3 | 0.7/10 | 3 |
| Chet Pipkin Executive Chairman, Belkin International | 4 | 1.5 | 0.5/10 | 2 |
| Maureen Kelly Founder & CEO, Tarte Cosmetics | 4 | 1.5 | 0.5/10 | 2 |
| Mark Gainey Co-founder & Executive Chairman, Strava | 4 | 1.5 | 0/10 | 2 |
| Seth Tibbott Founder and Chairman, The Tofurky Company | 4 | 1.5 | 1/10 | 2 |
| Ross Bagdasarian Jr. Co-Owner & CEO, Bagdasarian Productions | 4 | 1.5 | 1.5/10 | 2 |
| Janice Karman Co-Owner and Producer, Bagdasarian Productions | 4 | 1.5 | 1.5/10 | 2 |
| Seth Goldman Co-Founder and CEO, Eat the Change | 4 | 1.5 | 1/10 | 2 |
| Angie Bastian Co-Founder, Angie's BOOMCHICKAPOP | 4 | 1.7 | 1/10 | 3 |
| Tariq Farid Founder, Edible Brands | 4 | 1.7 | 0.7/10 | 3 |
| Gary Hirshberg Co-Founder and Chairman, Stonyfield Farm | 4 | 1.7 | 1.3/10 | 3 |
| Andrew Abraham Founder & CEO, Orgain | 4 | 1.7 | 0.7/10 | 3 |
| Michael Horvath Co-Founder & Board Member, Strava | 4 | 1.7 | 0.3/10 | 3 |
| Laura Modi Co-founder & CEO, Bobbie | 4 | 2 | 2/10 | 1 |
| Shazi Visram Founder and CEO, HealthyBaby | 4 | 2 | 1/10 | 4 |
| Chuck Surack | 4 | 2 | 1/10 | 1 |
| Curt Richardson Founder & Chief Visionary Officer, Otter Products | 4 | 2 | 1/10 | 2 |
| Matt O'Hayer Founder & Advisor, Vital Farms | 4 | 2 | 1/10 | 1 |
| Bob Taylor Co-Founder & Co-Chairman, Taylor Guitars | 4 | 2 | 1/10 | 1 |
| Randy Hetrick Chairman and Founder, TRX | 4 | 2 | 0.8/10 | 4 |
| Elan Lee Co-founder & CEO, Exploding Kittens | 4 | 2 | 1/10 | 1 |
| Allison Ellsworth Co-Founder, Poppi | 4 | 2 | 1/10 | 1 |
| Don Vultaggio Founder & Chairman, AriZona Beverage Company | 4 | 2 | 1/10 | 1 |
| Katlin Smith Founder and Advisor, Simple Mills | 4 | 2 | 0.5/10 | 2 |
| Ben Weprin Founder & CEO, AJ Capital Partners | 4 | 2 | 1/10 | 1 |
| Scott Norton | 4 | 2 | 2/10 | 1 |
| Karrie League Co-founder, Alamo Drafthouse Cinema | 4 | 2 | 2/10 | 1 |
| Davis Smith Founder & Chairman, Cotopaxi | 4 | 2 | 0/10 | 2 |
| Lucie Basch Co-founder, Too Good To Go | 4 | 2 | 1/10 | 1 |
| Marla Beck CEO and Director, The Beauty Health Company | 4 | 2 | 2/10 | 1 |
| Paul Eremenko Co-Founder and CEO, P-1 AI | 4 | 2 | 1/10 | 1 |
| Otis Chandler Venture Partner, Clay Point Investors | 4 | 2 | 1/10 | 1 |
| Philip Krim Founder & Managing Partner, Montauk Ventures | 4 | 2 | 2/10 | 1 |
| Sam Yam Co-Founder, President & CTO, Patreon | 4 | 2 | 2/10 | 1 |
| Nicolas Jammet Co-Founder & Chief Concept Officer, Sweetgreen | 4 | 2 | 1/10 | 1 |
| Kathleen King Founder, Tate's Bake Shop | 4 | 2 | 2/10 | 1 |
| Tyler Haney | 4 | 2 | 1/10 | 1 |
| Carley Roney Co-Founder, The Knot | 4 | 2 | 2/10 | 2 |
| David Liu Co-founder & Former CEO, The Knot | 4 | 2 | 2/10 | 2 |
| Susan Tynan Founder & CEO, Framebridge | 4 | 2 | 1/10 | 2 |
| Hernán López Founder and CEO, Owl & Co | 4 | 2.3 | 1.3/10 | 3 |
| Lara Merriken Founding Partner, Anther Global | 4 | 2.3 | 1.3/10 | 3 |
| Ben Goodwin Co-Founder & Executive Chairman, Olipop | 4 | 2.5 | 1/10 | 2 |
| Randy Goldberg Co-founder & Chief Brand Officer, Bombas | 4 | 2.5 | 1.5/10 | 2 |
| Alexa Hirschfeld | 4 | 2.7 | 1/10 | 3 |
| Chris Ruder Founder and CEO, Spikeball Inc. | 4 | 2.7 | 1.3/10 | 3 |
| Holly Thaggard Founder & Strategic Investor, Supergoop! | 4 | 2.7 | 0.3/10 | 3 |
| Chris Riccobono | 4 | 3 | 2/10 | 2 |
| Jason McGowan Co-Founder and Board Chair, Crumbl | 4 | 3 | 1/10 | 1 |
| Mark Lawrence Co-Founder and CEO, SpotHero | 4 | 3 | 2/10 | 1 |
| Joe Kudla | 4 | 3 | 1/10 | 2 |
| Kai Kloepfer Founder & CEO, Biofire | 4 | 3 | 2/10 | 1 |
| Tom Chappell Co-Founder, Tom's of Maine | 4 | 3 | 2/10 | 1 |
| Jeffrey Hollender Adjunct Professor, NYU Stern School of Business | 4 | 3.3 | 1.7/10 | 3 |
| Pete Maldonado Co-founder & Co-CEO, Chomps | 4 | 3.3 | 1.5/10 | 4 |
| Michael Preysman Founder & CEO, Magna | 4 | 3.3 | 1.7/10 | 3 |
| Travis Boersma Co-founder & Executive Chairman, Dutch Bros Coffee | 4 | 3.3 | 1/10 | 3 |
| Krishna Kaliannan Founder, Catalina Crunch | 3 | 0 | 0/10 | 1 |
| Beryl Stafford Founder and Owner, Bobo's | 3 | 0 | 1/10 | 1 |
| Joan Barnes Founder & Former CEO, Gymboree | 3 | 0 | 0/10 | 1 |
| Danny Winer | 3 | 0 | 0/10 | 1 |
| Kurt Ainsworth Co-founder & CEO, Marucci Sports | 3 | 0 | 1/10 | 1 |
| Rod Cuthbert | 3 | 0 | 1/10 | 1 |
| Ouidad Wise | 3 | 0 | 1/10 | 1 |
| Dick Dreissigacker Co-founder, Concept2 | 3 | 0 | 0/10 | 1 |
| Peter Dreissigacker Co-Founder, Concept2 | 3 | 0 | 0/10 | 1 |
| Larry Liu Founder & CEO, Weee! | 3 | 0 | 0/10 | 1 |
| Drew Harrington Co-Founder and Investor, Foundership Ventures | 3 | 0 | 0/10 | 1 |
| Amanda Klane Co-Founder, Foundership Ventures | 3 | 0 | 0/10 | 1 |
| Jeff Jan Co-founder, Solo Stove | 3 | 0 | 0/10 | 1 |
| Spencer Jan Co-founder, Solo Stove | 3 | 0 | 0/10 | 1 |
| Mary Waldner | 3 | 0 | 1/10 | 1 |
| Joe Laurienti Founder, Ursa Major | 3 | 0 | 0/10 | 1 |
| Wes Felix Co-Founder & CEO, Saysh | 3 | 0 | 0/10 | 1 |
| Mike Pfotenhauer Founder, Osprey Packs | 3 | 0 | 0/10 | 1 |
| Newsha Ghaeli | 3 | 0 | 0/10 | 1 |
| Mariana Matus Co-founder & CEO, Biobot Analytics | 3 | 0 | 0/10 | 1 |
| Carlos Araque Co-Founder and CEO, Quaise Energy | 3 | 0 | 0/10 | 1 |
| Lloyd Armbrust Founder & CEO, Armbrust American | 3 | 0 | 1/10 | 1 |
| Bob Williams Co-Founder & President of Design, Mitchell Gold + Bob Williams | 3 | 0 | 0/10 | 1 |
| Sukhi Singh Founder and Chef, Sukhi's Gourmet Indian Foods | 3 | 0 | 0/10 | 1 |
| Ahmed Rahim Co-Founder & Board Chair, Numi Organic Tea | 3 | 0 | 0/10 | 1 |
| Reem Hassani Co-Founder & Chief Brand Officer, Numi Organic Tea | 3 | 0 | 0/10 | 1 |
| Robin McBride Co-Founder and President, McBride Sisters Wine Company | 3 | 0 | 0/10 | 3 |
| Vivian Ku Chef and Owner, Pine & Crane | 3 | 0 | 0/10 | 1 |
| Emily Powell Owner and President, Powell's Books | 3 | 0 | 1/10 | 1 |
| Cheryl Contee CEO, The Impact Seat Foundation | 3 | 0 | 1/10 | 1 |
| Andréa McBride John Co-Founder & CEO, McBride Sisters Wine Company | 3 | 0 | 0/10 | 2 |
| Sonia Gil Co-Founder and CEO, Fluenz | 3 | 0 | 0/10 | 1 |
| Mike Radenbaugh Founder & Board Chairman, Rad Power Bikes | 3 | 0 | 0/10 | 1 |
| Rich Fulop Co-founder and Board Member, Brooklinen | 3 | 0 | 0/10 | 1 |
| Vincent Kitirattragarn Founder, Sappan | 3 | 0.5 | 0.5/10 | 2 |
| Daina Trout Co-Founder and Chief Mission Officer, Health-Ade | 3 | 0.5 | 0.5/10 | 2 |
| Chris Zarou Founder & CEO, Visionary Music Group | 3 | 0.5 | 0.5/10 | 2 |
| Emma Cohen CEO & Co-founder, FinalStraw | 3 | 0.5 | 1/10 | 2 |
| John Osher Founder, SpinBrush | 3 | 1 | 1/10 | 1 |
| Jean-Luc Diard Global VP of Innovation, Deckers Brands | 3 | 1 | 1/10 | 1 |
| Nicolas Mermoud Co-Founder, HOKA | 3 | 1 | 1/10 | 1 |
| J.P. Iberti Co-Founder, La Colombe Coffee Roasters | 3 | 1 | 1/10 | 2 |
| Bobby Trussell President, Clean Media | 3 | 1 | 0.3/10 | 3 |
| Tom Hale CEO, ŌURA | 3 | 1 | 1/10 | 1 |
| Natalie Gordon Founder & Executive Chair, Babylist | 3 | 1 | 1/10 | 1 |
| Mike Rypka | 3 | 1 | 0/10 | 1 |
| Josh Hochschuler Founder, Talenti Gelato | 3 | 1 | 0/10 | 1 |
| Leigh Keith | 3 | 1 | 0/10 | 1 |
| Bill Keith Co-founder & Former CEO, Perfect Snacks | 3 | 1 | 0/10 | 1 |
| Brad Baxter Founder and Chief Inventor, Whisker | 3 | 1 | 0/10 | 1 |
| Curran Dandurand | 3 | 1 | 0.5/10 | 2 |
| Jesse Koenig | 3 | 1 | 1/10 | 1 |
| Carrie Gross | 3 | 1 | 1/10 | 1 |
| Michelle Wahler Adjunct Professor, USC Marshall School of Business | 3 | 1 | 0/10 | 1 |
| Ju Rhyu Co-founder & Former CEO, Hero Cosmetics | 3 | 1 | 1/10 | 1 |
| Sharon Tindell President Emeritus, The Container Store | 3 | 1 | 1/10 | 1 |
| Peter Metcalf Co-Founder & Former CEO, Black Diamond Equipment | 3 | 1 | 1/10 | 1 |
| Kat Hantas Co-founder, 21 Seeds | 3 | 1 | 1/10 | 1 |
| Cynthia Tice Partner, BeyondBrands | 3 | 1 | 1/10 | 1 |
| Michael Houlihan Co-Founder, The Barefoot Spirit | 3 | 1 | 0/10 | 1 |
| Bonnie Harvey Co-Founder, The Barefoot Spirit | 3 | 1 | 0/10 | 1 |
| Jim Stengel | 3 | 1 | 0/10 | 1 |
| Mark Ramadan | 3 | 1 | 1.5/10 | 2 |
| Tom Rinks Co-Founder & Creative Director, Made by Dentists | 3 | 1 | 1/10 | 2 |
| Jason Wersland Founder & Chief Wellness Officer, Therabody | 3 | 1 | 0/10 | 1 |
| Scott Morris Co-founder and President, Freshpet | 3 | 1 | 0/10 | 1 |
| Eshchar Ben-Shitrit Co-Founder and CEO, Redefine Meat | 3 | 1 | 1/10 | 1 |
| Peter Majeranowski | 3 | 1 | 0/10 | 1 |
| Kai Tang Co-founder and CEO, Light | 3 | 1 | 0/10 | 1 |
| Shara Ticku Co-founder and CEO, C16 Biosciences | 3 | 1 | 1/10 | 1 |
| Steven Sashen Co-Founder & CEO, Xero Shoes | 3 | 1 | 1/10 | 1 |
| Lorenzo Lewis Founder, The Confess Project of America | 3 | 1 | 0/10 | 1 |
| Nelson Gonzalez Partner, Bridgerock Holdings | 3 | 1 | 1/10 | 1 |
| Shimon Elkabetz Co-Founder and CEO, Tomorrow.io | 3 | 1 | 2/10 | 1 |
| Darina Garland | 3 | 1 | 0/10 | 1 |
| Kristian Tapaninaho | 3 | 1 | 0/10 | 1 |
| Polina Veksler Co-Founder and CEO, Universal Standard | 3 | 1 | 1/10 | 1 |
| Aryé Elfenbein Co-founder, Wildtype | 3 | 1 | 0/10 | 1 |
| Justin Kolbeck Co-Founder & CEO, Wildtype | 3 | 1 | 0/10 | 1 |
| Pete Warhurst Founder & CEO, Red Rover | 3 | 1 | 1/10 | 1 |
| Kat Nouri Founder, Stasher | 3 | 1 | 0/10 | 1 |
| Nikhil Arora Co-Founder and Co-CEO, Back to the Roots | 3 | 1 | 0/10 | 1 |
| Alejandro Velez Co-Founder and Co-CEO, Back to the Roots | 3 | 1 | 0/10 | 1 |
| Missy Park Founder and CEO, Title Nine | 3 | 1 | 2/10 | 1 |
| Wayne Edy Founder & CEO, INOV8 | 3 | 1 | 1/10 | 1 |
| Bruce Heavin | 3 | 1 | 1/10 | 1 |
| Y-Vonne Hutchinson Founder & CEO, ReadySet | 3 | 1 | 1/10 | 2 |
| Jennifer Neundorfer Co-Founder and Managing Partner, January Ventures | 3 | 1 | 0/10 | 1 |
| Lindsey Boyd Founder & CEO, Lindry Lab | 3 | 1 | 1/10 | 1 |
| Stacy Brown | 3 | 1 | 0.5/10 | 2 |
| Raegan Moya-Jones Co-Founder and CEO, Saint Luna Spirits | 3 | 1 | 1/10 | 2 |
| Brad Black Co-Founder and Co-CEO, EO Products | 3 | 1 | 1/10 | 1 |
| Sadie Lincoln | 3 | 1.1 | 0.6/10 | 7 |
| Monica Nassif Founder, Mrs. Meyer's Clean Day | 3 | 1.5 | 0/10 | 2 |
| Mei Xu Founder & CEO, Blueme | 3 | 1.5 | 0.8/10 | 4 |
| Caue Suplicy Founder & CEO, Barnana | 3 | 1.5 | 1/10 | 2 |
| Brian Rudolph Co-Founder and CEO, Banza | 3 | 1.5 | 1/10 | 2 |
| Sarah Kauss Managing Partner, Avignon Partners | 3 | 1.5 | 0.5/10 | 2 |
| Dan Bastian Co-Founder, Angie's BOOMCHICKAPOP | 3 | 1.7 | 1/10 | 3 |
| Nicole Bernard Dawes Founder & CEO, Nixie Beverage Company | 3 | 2 | 2/10 | 1 |
| Carlton Calvin Founder & CEO, Razor USA | 3 | 2 | 1/10 | 2 |
| Lily Kanter Co-Founder, Averylily | 3 | 2 | 2/10 | 1 |
| Serena Dugan Founder and Artist, Serena Dugan Studio | 3 | 2 | 2/10 | 1 |
| Joey Shamah Founder & CEO, AS Beauty | 3 | 2 | 1/10 | 1 |
| Cameron Healy Founder and Chairman, The Healy Foundation | 3 | 2 | 2/10 | 1 |
| Kurt Listug Co-Founder and Co-Chairman, Taylor Guitars | 3 | 2 | 1/10 | 1 |
| Bill Creelman Founder & Chairman, Spindrift Beverage Co. | 3 | 2 | 0.7/10 | 3 |
| Stacy Madison Founder and CEO, BeBOLD Bars | 3 | 2 | 1.3/10 | 3 |
| Stephen Ellsworth Co-founder & Advisor, Poppi | 3 | 2 | 1/10 | 1 |
| Paul Hedrick Founder and Executive Chairman, Tecovas | 3 | 2 | 2/10 | 1 |
| Barry Turner Co-Founder, Lenny & Larry's | 3 | 2 | 1/10 | 1 |
| Koel Thomae Co-Founder, Noosa Yoghurt | 3 | 2 | 1/10 | 1 |
| Nick Green Co-Founder and CEO, Thrive Market | 3 | 2 | 1/10 | 1 |
| Tara Bosch | 3 | 2 | 1/10 | 1 |
| Bayard Winthrop Founder & CEO, American Giant | 3 | 2 | 1.5/10 | 2 |
| Greg Sewitz Co-Founder and Co-CEO, Magic Spoon | 3 | 2 | 1/10 | 1 |
| Gabi Lewis Co-Founder and Co-CEO, Magic Spoon | 3 | 2 | 1/10 | 1 |
| Shashank Samala Co-founder & CEO, Heirloom | 3 | 2 | 1/10 | 1 |
| Christina Carbonell Co-Founder and Co-CEO, Primary | 3 | 2 | 1/10 | 1 |
| Galyn Bernard Co-Founder & Co-CEO, Primary | 3 | 2 | 1/10 | 1 |
| Ramya Swaminathan CEO, Malta Inc. | 3 | 2 | 1/10 | 1 |
| Steve Fambro Co-Founder & Co-CEO, Aptera Motors | 3 | 2 | 2/10 | 1 |
| Alex Lofton Co-Founder, Landed | 3 | 2 | 1/10 | 1 |
| Peter Sterios Founder, Manduka | 3 | 2 | 1/10 | 1 |
| David Karr Co-Founder, Guayakí Yerba Mate | 3 | 2 | 1/10 | 1 |
| Chris Mann | 3 | 2 | 1/10 | 1 |
| Barry Beck Co-Founder, Bluemercury | 3 | 2 | 2/10 | 1 |
| Mike Salguero Founder & CEO, ButcherBox | 3 | 2 | 2/10 | 1 |
| Mariah Calagione Co-Founder, Dogfish Head Craft Brewery | 3 | 2 | 1/10 | 1 |
| Charlie Clifford Co-Founder and Director, ROAM Luggage | 3 | 2 | 2/10 | 1 |
| Ratana Stephens Co-Founder & Board Member, Nature's Path | 3 | 2 | 1/10 | 1 |
| Arran Stephens Co-Founder and Board Member, Nature's Path Organic Foods | 3 | 2 | 1/10 | 1 |
| Joel Clark Co-Founder and Board Member, Kodiak Cakes | 3 | 2 | 0/10 | 1 |
| Ben Conniff Co-founder & Chief Innovation Officer, Luke's Lobster | 3 | 2 | 0.5/10 | 2 |
| Luke Holden | 3 | 2 | 0.5/10 | 2 |
| Sandy Chilewich Founder & Creative Director, Chilewich | 3 | 2 | 1/10 | 1 |
| Ajay Prakash Co-founder & CEO, Rinse | 3 | 2 | 1/10 | 1 |
| Songe LaRon | 3 | 2 | 1/10 | 1 |
| Ally Svenson Co-Founder, MOD Pizza | 3 | 2.3 | 0.3/10 | 3 |
| Scott Svenson Managing Partner, The Sienna Group | 3 | 2.3 | 0.3/10 | 3 |
| Sarah LaFleur Founder & CEO, M.M.LaFleur | 3 | 2.4 | 1.6/10 | 5 |
| Scott Tannen Co-Founder and CEO, Boll & Branch | 3 | 2.5 | 2/10 | 2 |
| Travis Rosbach Founder and Business Advisor, The Tumalo Group | 3 | 3 | 1/10 | 1 |
| Henry Davis General Partner, White Star Capital | 3 | 3 | 2/10 | 1 |
| Ramses Alcaide Co-Founder and CEO, Neurable | 3 | 3 | 2/10 | 1 |
| Justin Woolverton Former Founder & CEO, Halo Top Creamery | 3 | 3 | 2/10 | 1 |
| Tom Campion Co-Founder & Chairman, Zumiez | 3 | 3 | 3/10 | 1 |
| Jan Wurzbacher | 3 | 3 | 1/10 | 1 |
| Alan Newman Owner, ArtsRiot | 3 | 3.5 | 2/10 | 2 |
| Dr. Ruchi Gupta Professor of Pediatrics, Northwestern University | 3 | 4 | 2/10 | 1 |
| Stephanie Stuckey CEO & Owner, Stuckey's Corporation | 3 | 4 | 2/10 | 1 |
| Erin Levine Founder & CEO, Hello Divorce | 3 | 4 | 1/10 | 1 |
| Cody Finke Co-Founder and CEO, Brimstone | 3 | 4 | 1/10 | 1 |
| Nima Fotovat President & CEO, Riverside Natural Foods | 2 | 0 | 0/10 | 1 |
| Madeline Haydon Founder and Former CEO, nutpods | 2 | 0 | 1/10 | 1 |
| David Nussbaum Founder & Chairman, Proto | 2 | 0 | 0/10 | 1 |
| Dalbir Singh Trustee, Redwood Day School | 2 | 0 | 0/10 | 1 |
| Dinesh Tadepalli Co-Founder and CEO, Incredible Eats | 2 | 0 | 0/10 | 1 |
| Toby Egbuna Co-Founder & CEO, Chezie | 2 | 0 | 0/10 | 1 |
| Jeff Martin Co-Founder, Pipsnacks | 2 | 0 | 0/10 | 1 |
| Daniela Corrente | 2 | 0 | 0/10 | 1 |
| Aishetu Dozie Founder & CEO, Bossy Cosmetics | 2 | 0 | 0/10 | 1 |
| Pierston Gaines Founder & CEO, Pressed | 2 | 0 | 0/10 | 1 |
| Andrew Kitirattragarn Co-founder, Dang Foods | 2 | 0.5 | 0.5/10 | 2 |
| Lisa Poncia | 2 | 0.7 | 0.7/10 | 3 |
| Steve Holmes Founder & Chief Activity Officer, Springfree Trampoline | 2 | 0.8 | 0.3/10 | 4 |
| Loren Poncia Co-Owner and Rancher, Stemple Creek Ranch | 2 | 1 | 0.8/10 | 4 |
| Mike Faherty | 2 | 1 | 0/10 | 1 |
| Alex Faherty Co-Founder and CEO, Faherty Brand | 2 | 1 | 0/10 | 1 |
| Alex and Mike Faherty Co-Founders, Faherty Brand | 2 | 1 | 0/10 | 1 |
| Vijen Patel Founding Partner, The 81 Collection | 2 | 1 | 2/10 | 1 |
| Emily Bordner Founder, EB and Co. | 2 | 1 | 1/10 | 1 |
| Jeff Dandurand Co-Founder, Jack Black Skin Care | 2 | 1 | 0.5/10 | 2 |
| Ben Bailey Founder and Owner, Rogue Chocolate | 2 | 1 | 1/10 | 1 |
| Arman Oganesyan Co-Founder & Chief Brand Officer, Dave's Hot Chicken | 2 | 1 | 0/10 | 1 |
| Inja Radman Co-founder & CSO, New Culture | 2 | 1 | 1/10 | 1 |
| Matt Gibson Co-Founder & CEO, New Culture | 2 | 1 | 1/10 | 1 |
| Lena Phoenix Co-Founder & Board Director, Xero Shoes | 2 | 1 | 1/10 | 1 |
| Noam Solomon Co-founder & CEO, Immunai | 2 | 1 | 0/10 | 1 |
| Carla Bartolucci Co-founder & CEO, Jovial Foods | 2 | 1 | 0/10 | 1 |
| Kaitlin McGreyes Founder & CEO, BeHerVillage | 2 | 1 | 1/10 | 1 |
| Beverly Leon Founder and CEO, Local Civics | 2 | 1 | 2/10 | 1 |
| Dave Weiner Founder and CEO, Priority Bicycles | 2 | 1.5 | 0.8/10 | 4 |
| Becca Milstein | 2 | 1.5 | 1/10 | 2 |
| Tony Lamb Founder & CEO, Kona Ice | 2 | 1.5 | 0/10 | 2 |
| Breezy Griffith Co-founder & CEO, SkinnyDipped | 2 | 2 | 1/10 | 1 |
| Val Griffith Co-Founder and Chief Innovation Officer, SkinnyDipped | 2 | 2 | 1/10 | 1 |
| Jeff Braverman Chairman, Nuts.com | 2 | 2 | 1/10 | 1 |
| Joe Fontana Founder & Owner, Fry the Coop | 2 | 2 | 1/10 | 1 |
| Catherine Smart Host and Creator, Not From Concentrate | 2 | 2 | 1/10 | 1 |
| Taha Bawa Co-founder & CEO, Goodwall | 2 | 2 | 1/10 | 1 |
| Kim Vaccarella Founder and CEO, Bogg Bag | 2 | 2 | 3/10 | 1 |
| Susan Griffin Black Co-Founder & Co-CEO, EO Products | 2 | 2.5 | 1.5/10 | 2 |
| Preet Anand CEO & Co-Founder, Snug Safety | 2 | 3 | 2/10 | 1 |
| Gloria Kolb Co-Founder and CEO, Elidah | 2 | 3 | 1/10 | 1 |
| Michelle Pusateri | 2 | 3 | 1/10 | 1 |
| Jake DeLeon Founder & CEO, Fila Manila | 2 | 3 | 1/10 | 1 |
| Caroline Buck Co-Founder and CMO, Petaluma | 2 | 5 | 2/10 | 1 |
| Darren Alpert Co-founder & CEO, Gheelish | 2 | 5 | 2/10 | 1 |
| Beth Beneke Founder & CEO, Busy Baby | 1 | 0 | 1/10 | 1 |
| Jennifer Zeitler | 1 | 0 | 0/10 | 1 |
| Katie Mitchell | 1 | 0 | 0/10 | 1 |
| Celena Gill Co-founder and Manager, Frères Branchiaux | 1 | 0 | 0/10 | 1 |
| Pierre Paul Founder and CEO, We Hear You | 1 | 0 | 0/10 | 1 |
| Jennifer Martin Entrepreneur in Residence, Colgate University | 1 | 0 | 0/10 | 1 |
| Ann Williams | 1 | 1 | 1/10 | 1 |
| Heather Sloan | 1 | 1 | 1/10 | 1 |
| Kristen Rude | 1 | 1 | 2/10 | 1 |
| Mahak Mohan | 1 | 1 | 1/10 | 1 |
| Lauren Menard | 1 | 1 | 1/10 | 1 |
| Victor Garcia | 1 | 1 | 2/10 | 1 |
| Jack Shrup | 1 | 1 | 0/10 | 1 |
| Peter Arlene | 1 | 1 | 0/10 | 1 |
| Dwight Lee Co-founder & COO, Hero Cosmetics | 1 | 1 | 1/10 | 1 |
| Sean Sereckli Co-Founder, My Love Your Love | 1 | 1 | 0/10 | 1 |
| Dane Brown | 1 | 1 | 1/10 | 1 |
| Nicole Argüelles Co-founder, Alli | 1 | 1 | 1/10 | 1 |
| Lauren Monahan Owner & Academy Executive Director, Lovell Academy | 1 | 1 | 2/10 | 1 |
| Bob Monahan Co-founder & CEO, UPPAbaby | 1 | 1 | 2/10 | 1 |
| Caitlin Kao Founder & CEO, Kaomi Sleep | 1 | 1 | 1/10 | 1 |
| David Haim Owner and Founder, Higham Ventures | 1 | 1 | 1/10 | 1 |
| Casey White Co-Founder & COO, Jaju Pierogi | 1 | 1.7 | 1.3/10 | 3 |
| Matt Jacobs | 1 | 2 | 1/10 | 1 |
| Emifa Gafe Founder & Creative Director, ISRAELLA KOBLA | 1 | 2 | 1/10 | 1 |
| Maggie McDonald | 1 | 2 | 1/10 | 1 |
| Tanner McCraney | 1 | 2 | 1/10 | 1 |
| Amanda Horan | 1 | 2 | 1/10 | 1 |
| Daniel Moll | 1 | 2 | 1/10 | 1 |
| Sasha Milstein | 1 | 2 | 1/10 | 1 |
| Lindsay Gallis Founder & CEO, Math Medic | 1 | 2 | 1/10 | 1 |
| Marina Lido | 1 | 2 | 1/10 | 1 |
| JL Thorpe Founder and CEO, Gameday Social Apparel Co. | 1 | 2 | 1/10 | 1 |
| Ahmed Ejaz | 1 | 2 | 1/10 | 1 |
| Adriana Alvarez | 1 | 2 | 1/10 | 1 |
| Bryn Snyder Co-founder & CEO, Slate Dental | 1 | 2 | 1/10 | 1 |
| Valerie Franklin Co-Founder, Artisans Cooperative | 1 | 2 | 1/10 | 1 |
| Tai Sade Co-founder & CEO, BloomX | 1 | 2 | 1/10 | 1 |
| Zach Correa Founder and CEO, lemonGRAFT | 1 | 2 | 1/10 | 1 |
| Mark Atlan Founder & CEO, ZappCare | 1 | 2 | 1/10 | 1 |
| Rahim Diallo | 1 | 2 | 1.5/10 | 2 |
| Rashid Ali Co-Founder and Co-CEO, Chomps | 1 | 2.7 | 1.3/10 | 3 |
| Tony DeRosa | 1 | 3 | 1/10 | 1 |
| Adrian Alvarez | 1 | 3 | 2/10 | 1 |
| Eric Poulain | 1 | 3 | 1/10 | 1 |
| Nick Harmon | 1 | 3 | 0/10 | 1 |
| Allison Ombres | 1 | 3 | 0/10 | 1 |
| Paige Say Co-Founder and Co-CEO, Benny | 1 | 3 | 1/10 | 1 |
| Mark Sokolowski | 1 | 3 | 2/10 | 1 |
| Abby Rosalier | 1 | 3 | 2/10 | 1 |
| Steve Bright | 1 | 3 | 1/10 | 1 |
| Dominic Wyndham-Giddens | 1 | 4 | 2/10 | 1 |
| Peter Andrews Founder and President, Culture Wine Co. | 1 | 4 | 2/10 | 1 |
| Rachel Kane | 1 | 4 | 2/10 | 1 |
| Jeff Pyjack Founder & CEO, Ultimate Ninjas | 1 | 4 | 2/10 | 1 |
| Jess Walker | 1 | 4 | 0/10 | 1 |
| Chris McElroy | 1 | 4 | 3/10 | 1 |
| Sam Cagle | 1 | 4 | 2/10 | 1 |
| Alex Hildebrandt Co-Founder, SUYO Pisco | 1 | 4 | 2/10 | 1 |
| Andy Atkins Co-founder & Operator, Bad Luck Burger Club | 1 | 4 | 1/10 | 1 |
| Tiffany Narbonne | 1 | 4 | 1/10 | 1 |
| Mariano Cuesta Founder and Partner, Maax Brands | 1 | 4 | 2/10 | 1 |
| Che Wong | 1 | 5 | 2/10 | 1 |
| Christina Latreverse | 1 | 5 | 2/10 | 1 |
host and guest pushback: scored 0-10 per topic segment by an LLM with a published rubric over the diarized transcript; an episode’s number is the peak-weighted p75 · prominence: rated 1–10 by an LLM from the person's public profile · full method on /methodology.