Bonnie Harvey

Co-Founder, The Barefoot Spirit · 1 appearance on the record.

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founderexecutiveauthor@barefoot_spirit ↗LinkedIn ↗thebarefootspirit.com ↗

In 1986, Bonnie Harvey co-founded Barefoot Cellars with Michael Houlihan, building the brand before selling it to E. & J. Gallo in 2005. Today, she consults for startups and Fortune 500 companies and has co-authored business books including The Barefoot Spirit.

5statements → 4claims → 2claims resolved → 4.2/5average certainty → 1/5average debate potential → 1said about them ↓

2 supported 0 partly supported 0 contradicted 2 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 disclosure · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 2 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Bonnie argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Barefoot Wine Generated Approximately $500,000 in Annual Revenue by 1990

“Probably half a million bucks.”

Bonnie Harvey Sep 16, 2024 ▶ 59:06 Barefoot Wine: Bonnie Harvey and Michael Houlihan

Expressed certainty vs assessment result

none yet certainty 1

none yet certainty 2

100% certainty 3

none yet certainty 4

100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Bonnie Harvey on measured tape to publish a rate. This says nothing about how they speak.

What they said5 What others said1 Episodes1

Everything Bonnie Harvey said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Barefoot Founders Paid $30,000 to Acquire the Barefoot Name

“30,000 dollars.”

Bonnie Harvey Sep 16, 2024 ▶ 34:39 Barefoot Wine: Bonnie Harvey and Michael Houlihan

Disclosure

Barefoot Wine Modeled Its Early Marketing Strategies on the Beer Industry

“Beer was outselling wine by far. And the posters were a little more like beer ads, and so we took a lot from the successful beer industry and used it in the wine industry.”

Bonnie Harvey Sep 16, 2024 ▶ 48:11 Barefoot Wine: Bonnie Harvey and Michael Houlihan

Assertion Supported

Barefoot Wine Generated Approximately $500,000 in Annual Revenue by 1990

“Probably half a million bucks.”

Bonnie Harvey Sep 16, 2024 ▶ 59:06 Barefoot Wine: Bonnie Harvey and Michael Houlihan

Assertion Supported

The Barefoot Wine Logo Is an Actual Ink Print of Harvey's Foot

“I sent Michael out to get the largest ink pad he could find. I put my foot in there, and on some artist paper, and I sent that off, and that's how my foot got on the label.”

Bonnie Harvey Sep 16, 2024 ▶ 1:13:58 Barefoot Wine: Bonnie Harvey and Michael Houlihan

Assertion Not checkable as stated

Founders Moved in Together the Night They Met Without Dating

“No, we never dated. He moved in with me immediately that night.”

Bonnie Harvey Sep 16, 2024 ▶ 10:36 Barefoot Wine: Bonnie Harvey and Michael Houlihan

The other half of the tape: Bonnie Harvey's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Bonnie Harvey, by other people (1)

Disclosure

Barefoot Wine Launched by Assuming a $300,000 Debt Owed to a Winemaker

“Well, you're facing quite a loss here of 300 grand, Mark. What would you say if instead of us working for you work for us? Instead of the winery owing you the money, We execute the contract, and we owe you the money. And what if we pay you off over time so we …”

Michael Houlihan Sep 16, 2024 ▶ 22:17 Barefoot Wine: Bonnie Harvey and Michael Houlihan

Appearances (1)

Episode	Date	Speaking time
Barefoot Wine: Bonnie Harvey and Michael Houlihan	Sep 16, 2024	13m

Bonnie Harvey

The record, in short

Their most notable supported claim

Expressed certainty vs assessment result

How they sound: not measured why? →

Statements about Bonnie Harvey, by other people (1)

Appearances (1)

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