Bonnie Harvey, co-founder of Barefoot Wine, explains why the brand adopted an unpretentious slogan and promotional posters similar to beer advertising in the 1980s.
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“Beer was outselling wine by far. And the posters were a little more like beer ads, and so we took a lot from the successful beer industry and used it in the wine industry.”
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More from Bonnie Harvey
AssertionNot checkable as stated
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AssertionNot checkable as stated
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“No, we never dated. He moved in with me immediately that night.”
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