Barefoot Wine

“So they put Barefoot in their three stores, and they expanded rapidly. I mean, within a year, they had like, 27 stores or something in California. It was just amazing, and they put Barefoot in all of them.”

“Well, according to Drinks Magazine out of London, it's the top wine brand in the world today.”

“Beer was outselling wine by far. And the posters were a little more like beer ads, and so we took a lot from the successful beer industry and used it in the wine industry.”

“Well, you're facing quite a loss here of 300 grand, Mark. What would you say if instead of us working for you work for us? Instead of the winery owing you the money, We execute the contract, and we owe you the money. And what if we pay you off over time so we …”

“When we started, the Magnum was four 99.”

“I sent Michael out to get the largest ink pad he could find. I put my foot in there, and on some artist paper, and I sent that off, and that's how my foot got on the label.”

“I think the reason was because they were worshiping the French pretty hard. Yeah. They thought they were second-rate winemakers to the French, and the French were the ones, if you wanted wine, you had to get French wine, and so it took Americans a long time to…”

“The fact of the matter was, most of the time, it was between a week and two weeks away, because we threw everything right back into it.”

“That's when we realized that we had to be selling over a half a million cases a year before any serious acquirer would even look at us.”

“Probably half a million bucks.”

“You know, barefoot is a bridge between beer and wine, and if we want to increase the size of the wine industry, we have to have inexpensive, easy drinking wine so that people's first experience with wine will be a good one. And they're not going to get introdu…”

“What would happen if we settled the debt by you guys giving us some of that bulk wine in those steel tanks over there, and run it through that, that bottling line, and instead of paying us in dollars, which I know you can't, you can pay us in bottled wine. We'…”

“I did some research, and I found out that like, 78% of supermarket shoppers were women, and that they were actually doing the buying, even though the men were the gatekeepers.”