Market Research Showed 78% of Supermarket Shoppers Were Women
Michael Houlihan · Barefoot Wine: Bonnie Harvey and Michael Houlihan · Sep 16, 2024 · at 29:04
Michael Houlihan, co-founder of Barefoot Wine, discusses the consumer research in the 1980s that shaped the company's retail targeting strategy.
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“I did some research, and I found out that like, 78% of supermarket shoppers were women, and that they were actually doing the buying, even though the men were the gatekeepers.”
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