Trader Joe's Expanded Barefoot Across All California Stores Within a Year
Michael Houlihan · Barefoot Wine: Bonnie Harvey and Michael Houlihan · Sep 16, 2024 · at 53:12
Michael Houlihan describes Barefoot Wine's early retail breakthrough with Trader Joe's in the late 1980s.
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“So they put Barefoot in their three stores, and they expanded rapidly. I mean, within a year, they had like, 27 stores or something in California. It was just amazing, and they put Barefoot in all of them.”
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