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Lisa Baird

Chief Executive Officer, NextUp · 1 appearance on the record.

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Lisa Baird is best known for serving as Commissioner of the National Women's Soccer League from 2020 to 2021 and previously as Chief Marketing Officer of the U.S. Olympic and Paralympic Committee. Today, she leads NextUp, a nonprofit focused on workplace gender equity and women's career advancement.

10statements → 9claims → 6claims resolved → 100%fully supported → 4.1/5average certainty → 1.2/5average debate potential → ≈4.5/5argument clarity, estimated →

6 supported 0 partly supported 0 contradicted 1 not yet assessed 2 not checkable as stated how the 9 claims stand · each chip opens the sources

1 prediction · 8 assertions · 1 insight · every statement was checked. The prediction and assertions are the 9 claims: statements the public record can support or contradict. 6 are resolved, 1 is not yet assessed, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Lisa argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
NWSL completed its month-long 2020 bubble tournament with zero positive COVID cases
“So we went in with nine teams, and we were there for a month, We staged a full-blown single, you know, it was kind of single elimination, knockout round. The most intense competition you can do in soccer is what we did, and we emerged with zero COVID cases.”
Lisa Baird Mar 18, 2021 ▶ 12:07 How I Built Resilience: Lisa Baird of National Women's Soccer League

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
100% certainty 3
100% certainty 4
100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Lisa Baird on measured tape to publish a rate. This says nothing about how they speak.

Everything Lisa Baird said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Open · timeframe Mar 2031
Baird predicts women's soccer will reach media parity within 10 years
“I do, and I know that's kind of a bold, brave statement to say when we're only four percent of the coverage today, and we're certainly not anywhere near the massive audience or revenues that some of our men's leagues have, but I think we and other women's spor…”
Lisa Baird Mar 18, 2021 ▶ 26:36 How I Built Resilience: Lisa Baird of National Women's Soccer League
Assertion Supported
NWSL completed its month-long 2020 bubble tournament with zero positive COVID cases
“So we went in with nine teams, and we were there for a month, We staged a full-blown single, you know, it was kind of single elimination, knockout round. The most intense competition you can do in soccer is what we did, and we emerged with zero COVID cases.”
Lisa Baird Mar 18, 2021 ▶ 12:07 How I Built Resilience: Lisa Baird of National Women's Soccer League
Assertion Supported
Women's sports receive only four percent of all sports media coverage
“Only four percent of all media, this is not only, you know, broadcast, but, you know, press stories and social media, pizza is against women's sports. Four percent.”
Lisa Baird Mar 18, 2021 ▶ 23:31 How I Built Resilience: Lisa Baird of National Women's Soccer League
Assertion Not checkable as stated
Major sports leagues lacked COVID return-to-play playbooks in March 2020
“The dawning realization that there was no game plan to come back. Like whenever, you know, there has to be a game plan for this, right? I kept, I called everybody. You know, I'm a small league. We're very thinly resourced. So I'm calling the NBA. I'm calling p…”
Lisa Baird Mar 18, 2021 ▶ 4:12 How I Built Resilience: Lisa Baird of National Women's Soccer League
Assertion Not checkable as stated
NWSL secured emergency SBA relief funding in seven days
“We loaded in a thousand pages of corroborating documents to say, here's how we're going to pay our players, and here's all this stuff that we need. What I later learned is that some people just loaded in one Excel spreadsheet and got their loan, but I was so w…”
Lisa Baird Mar 18, 2021 ▶ 8:22 How I Built Resilience: Lisa Baird of National Women's Soccer League
Assertion Supported
Over 550 NWSL bubble participants were tested every two to three days
“So there were probably over 550 people getting tested every two to three days.”
Lisa Baird Mar 18, 2021 ▶ 12:47 How I Built Resilience: Lisa Baird of National Women's Soccer League
Assertion Supported
NWSL operated with just 17 league office employees during 2020
“We had 17 people working at the league.”
Lisa Baird Mar 18, 2021 ▶ 5:59 How I Built Resilience: Lisa Baird of National Women's Soccer League
Assertion Supported
NWSL partnered with CBS and Twitch for international broadcast rights
“We have CBS as a partner, and we have Twitch as a partner, and Twitch had our international rights.”
Lisa Baird Mar 18, 2021 ▶ 16:21 How I Built Resilience: Lisa Baird of National Women's Soccer League
Assertion Supported
NWSL operates completely independent of any men's professional sports leagues
“We're not affiliated with any other men's sports league. We stand alone by ourselves.”
Lisa Baird Mar 18, 2021 ▶ 21:32 How I Built Resilience: Lisa Baird of National Women's Soccer League
Insight
Baird notes soccer's global economy differs from domestic NBA and NFL models
“The fact is that our sport operates within a global economy. We're not, you know, just like the National Football League or even the NBA, where most of the players are playing in one country. Soccer is a global sport unlike no other. So every year there is som…”
Lisa Baird Mar 18, 2021 ▶ 22:03 How I Built Resilience: Lisa Baird of National Women's Soccer League

Appearances (1)

EpisodeDateSpeaking time
How I Built Resilience: Lisa Baird of National Women's Soccer League Mar 18, 2021 20m
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