Lisa Baird, commissioner of the National Women's Soccer League (NWSL), responds to Guy Raz asking whether women's soccer media coverage will match men's sports within a decade.
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“I do, and I know that's kind of a bold, brave statement to say when we're only four percent of the coverage today, and we're certainly not anywhere near the massive audience or revenues that some of our men's leagues have, but I think we and other women's sports leagues are on that preface, not only here in the United States, but abroad as well.”
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More from Lisa Baird
AssertionSupported
NWSL completed its month-long 2020 bubble tournament with zero positive COVID cases
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AssertionSupported
Women's sports receive only four percent of all sports media coverage
“Only four percent of all media, this is not only, you know, broadcast, but, you know, press stories and social media, pizza is against women's sports. Four percent.”
Lisa BairdMar 18, 2021▶ 23:31How I Built Resilience: Lisa Baird of National Women's Soccer League
AssertionNot checkable as stated
Major sports leagues lacked COVID return-to-play playbooks in March 2020
“The dawning realization that there was no game plan to come back. Like whenever, you know, there has to be a game plan for this, right? I kept, I called everybody. You know, I'm a small league. We're very thinly resourced. So I'm calling the NBA. I'm calling p…”
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AssertionNot checkable as stated
NWSL secured emergency SBA relief funding in seven days
“We loaded in a thousand pages of corroborating documents to say, here's how we're going to pay our players, and here's all this stuff that we need. What I later learned is that some people just loaded in one Excel spreadsheet and got their loan, but I was so w…”
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AssertionSupported
Over 550 NWSL bubble participants were tested every two to three days
“So there were probably over 550 people getting tested every two to three days.”
Lisa BairdMar 18, 2021▶ 12:47How I Built Resilience: Lisa Baird of National Women's Soccer League
AssertionSupported
NWSL operated with just 17 league office employees during 2020
“We had 17 people working at the league.”
Lisa BairdMar 18, 2021▶ 5:59How I Built Resilience: Lisa Baird of National Women's Soccer League
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