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Jamie Cormack

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

8statements → 4claims → 0claims resolved → 3.88/5average certainty → 1.5/5average debate potential → ≈4.5/5argument clarity, estimated → 4said about them ↓

1 not yet assessed 3 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 2 opinions · 1 insight · 1 disclosure · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, 1 is not yet assessed, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jamie argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jamie Cormack on measured tape to publish a rate. This says nothing about how they speak.

Everything Jamie Cormack said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
The pre-2009 bag market was a race to the bottom
“There wasn't a bag company that had a heartbeat. It was more of a race to the bottom than a race to a story”
Jamie Cormack Oct 16, 2023 ▶ 19:26 Herschel Supply Co.: Jamie and Lyndon Cormack
Opinion
Pre-Herschel bags were too busy and lacked a generational brand
“So, for us, when we looked at bags in general, I think it was the one category that probably our generation didn't have. One that we could call our own. It seemed like there was the right denim, the right footwear, the right eyewear, the right watches. Bags ju…”
Jamie Cormack Oct 16, 2023 ▶ 12:16 Herschel Supply Co.: Jamie and Lyndon Cormack
Insight
Backpacks accrue higher sentimental value than footwear or apparel
“The value at point of purchase is so much less Then the sentimental value they have once they own it. And it's different than so many other industries that I've looked at more than footwear or denim or, you know, any other purchase. Once they own a backpack, b…”
Jamie Cormack Oct 16, 2023 ▶ 19:40 Herschel Supply Co.: Jamie and Lyndon Cormack
Disclosure
Herschel's founders launched the brand with no manufacturing knowledge
“The biggest weakness here, guys, is that we didn't know how to manufacture. We could see it. We could see it on the wall. We could see the lookbooks. We could see how we wanted to story. We could see and feel and hear what this brand even, like, we knew exactl…”
Jamie Cormack Oct 16, 2023 ▶ 27:48 Herschel Supply Co.: Jamie and Lyndon Cormack
Assertion Not checkable as stated
Herschel took risk ordering 7,000 units against just 4,000 wholesale orders
“I mean, we had collected orders of about 4000 pieces, and I think the minimum order after talking to our facility in Asia was 7000 is what they wanted us to order to be able to produce every single SKU, and those are some big conversations for us.”
Jamie Cormack Oct 16, 2023 ▶ 42:38 Herschel Supply Co.: Jamie and Lyndon Cormack
Assertion Not checkable as stated
Herschel expanded to five countries globally by its second year
“Year two and three, we were in five countries around the globe, not just in North America.”
Jamie Cormack Oct 16, 2023 ▶ 52:15 Herschel Supply Co.: Jamie and Lyndon Cormack
Assertion Not publicly verifiable
Herschel pivoted to 95 percent sustainable materials during the COVID pandemic
“We switched over a 95% of our fabrics and materials to be from a sustainable fabric. That's a big, big decision as a brand that is selling millions and millions of pieces a year to go and do that, and to have the team that has to touch every single department …”
Jamie Cormack Oct 16, 2023 ▶ 59:19 Herschel Supply Co.: Jamie and Lyndon Cormack
Assertion Not checkable as stated
Initial factory samples had quality stitching but failed the aesthetic vision
“Shapes were off guy, measurements were wrong, details weren't there. The bags were stitched properly, the quality was there, but the shape, the feeling, the drape, the total aesthetic we were going for wasn't even close so.”
Jamie Cormack Oct 16, 2023 ▶ 33:54 Herschel Supply Co.: Jamie and Lyndon Cormack

The other half of the tape: Jamie Cormack's own voice is left out of every number here. Other people bring the name up 4 times in 1 episode on How I Built This. every mention, with the transcript →

Who brings them up most Guy Raz 4

Every mention by year

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2025 4 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
Herschel Supply Co.: Jamie and Lyndon Cormack Oct 16, 2023 13m
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