Initial factory samples had quality stitching but failed the aesthetic vision
Jamie Cormack · Herschel Supply Co.: Jamie and Lyndon Cormack · Oct 16, 2023 · at 33:54
Herschel Supply Co. co-founder Jamie Cormack describes the arrival of the company's first five prototype sample bags from a Chinese manufacturing partner ahead of their spring 2010 debut.
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“Shapes were off guy, measurements were wrong, details weren't there. The bags were stitched properly, the quality was there, but the shape, the feeling, the drape, the total aesthetic we were going for wasn't even close so.”
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