Jamie Cormack

6 statements across 1 episodes · 1 bullish · 3 bearish · 1 people on the record · first statement Oct 16, 2023 by Jamie Cormack · said 4 times in 1 episodes since 2025 · across every show →

On the record as a speaker too: Jamie Cormack's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Guy Raz (4)

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2025 4 mentions in 1 episode

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Everything said about Jamie Cormack, oldest first

Oct 16, 2023 negative
Opinion
The pre-2009 bag market was a race to the bottom
“There wasn't a bag company that had a heartbeat. It was more of a race to the bottom than a race to a story”
Jamie Cormack Oct 16, 2023 ▶ 19:26 Herschel Supply Co.: Jamie and Lyndon Cormack
Oct 16, 2023 neutral
Disclosure
Herschel's founders launched the brand with no manufacturing knowledge
“The biggest weakness here, guys, is that we didn't know how to manufacture. We could see it. We could see it on the wall. We could see the lookbooks. We could see how we wanted to story. We could see and feel and hear what this brand even, like, we knew exactl…”
Jamie Cormack Oct 16, 2023 ▶ 27:48 Herschel Supply Co.: Jamie and Lyndon Cormack
Oct 16, 2023 positive
Insight
Backpacks accrue higher sentimental value than footwear or apparel
“The value at point of purchase is so much less Then the sentimental value they have once they own it. And it's different than so many other industries that I've looked at more than footwear or denim or, you know, any other purchase. Once they own a backpack, b…”
Jamie Cormack Oct 16, 2023 ▶ 19:40 Herschel Supply Co.: Jamie and Lyndon Cormack
Oct 16, 2023
Assertion Not checkable as stated
Herschel expanded to five countries globally by its second year
“Year two and three, we were in five countries around the globe, not just in North America.”
Jamie Cormack Oct 16, 2023 ▶ 52:15 Herschel Supply Co.: Jamie and Lyndon Cormack
Oct 16, 2023 negative
Assertion Not checkable as stated
Initial factory samples had quality stitching but failed the aesthetic vision
“Shapes were off guy, measurements were wrong, details weren't there. The bags were stitched properly, the quality was there, but the shape, the feeling, the drape, the total aesthetic we were going for wasn't even close so.”
Jamie Cormack Oct 16, 2023 ▶ 33:54 Herschel Supply Co.: Jamie and Lyndon Cormack
Oct 16, 2023 negative
Opinion
Pre-Herschel bags were too busy and lacked a generational brand
“So, for us, when we looked at bags in general, I think it was the one category that probably our generation didn't have. One that we could call our own. It seemed like there was the right denim, the right footwear, the right eyewear, the right watches. Bags ju…”
Jamie Cormack Oct 16, 2023 ▶ 12:16 Herschel Supply Co.: Jamie and Lyndon Cormack
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