Alex Faherty

Co-Founder and CEO, Faherty Brand · 1 appearance on the record.

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Alex Faherty co-founded Faherty Brand in 2013 alongside his twin brother Mike, growing the family-run, sustainable lifestyle apparel company into an omnichannel business with over 80 retail stores and nationwide wholesale distribution. Prior to launching the apparel label, he spent a decade in finance working in investment banking and private equity.

4statements → 2claims → 0claims resolved → 3.75/5average certainty → 1.25/5average debate potential → 4said about them ↓

2 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 2 disclosures · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said4 What others said4 Episodes1

Everything Alex Faherty said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Faherty avoided venture capital and private equity to remain independent indefinitely

“And so I knew that sort of like going the venture capital private equity route was something we wouldn't do because of what we wanted to do with the brand, how we wanted to do this forever. We didn't really want to sell it.”

Alex Faherty Oct 13, 2025 ▶ 55:57 Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

Assertion Not checkable as stated

Faherty Brand's deposit for its first board short inventory was $150,000

“The first inventory, I remember when we did our first inventory buy of the board shorts that Mike developed. The initial deposit was like a 150,000 dollars.”

Alex Faherty Oct 13, 2025 ▶ 24:40 Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

Disclosure

Faherty Brand calculated it needed $1,000 in daily sales to survive

“We had in our mind that we needed to sell a thousand dollars a day.”

Alex Faherty Oct 13, 2025 ▶ 29:41 Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

Assertion Not checkable as stated

Faherty Brand's first retail store generated $250,000 to $300,000 annually

“And then the retail store was doing, you know, 250,000 dollars a year or 300,000 dollars a year. It's not, you know, a million, millions of dollars store.”

Alex Faherty Oct 13, 2025 ▶ 50:38 Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

The other half of the tape: Alex Faherty's own voice is left out of every number here. 4 statements on the record name them. every mention, with the transcript →

Statements about Alex Faherty, by other people (4)

Disclosure

Alex Faherty still secretly rearranges department store racks to feature his products

“You don't ask permission. You just do it. We still do it. But the, we still do it. Like I went to Bloomingdale's yesterday and I moved our stuff and like moved something out.”

Alex and Mike Faherty Oct 13, 2025 ▶ 46:47 Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

Assertion Not checkable as stated

Alex Faherty personally visited all 10 initial Nordstrom locations carrying Faherty

“Well, that first year when we shipped to Nordstrom, I visited every single one. It was 10 different Nordstroms across the country, and I did a version of what Sarah did.”

Alex and Mike Faherty Oct 13, 2025 ▶ 46:31 Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

Insight

Specialty boutiques move inventory faster because the owners are the salespeople

“Where we saw the initial success was in these sort of smaller specialty stores where, you know, think of this story. It's an owner who buys the product. He's the number one salesman. He knows all the customers. So he's got to sell what he buys. And so my job w…”

Alex and Mike Faherty Oct 13, 2025 ▶ 43:59 Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

Assertion Not checkable as stated

Faherty Brand's primary angel investor cold-emailed their customer service address

“He sent me an email to hello at Faradaybrand.com, like to our customer service email. And it said, hey Alex, I bought some shirts in Nantucket. They're great shirts. If you're ever looking for money, let's talk.”

Alex and Mike Faherty Oct 13, 2025 ▶ 53:35 Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

Appearances (1)

Episode	Date	Speaking time
Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores	Oct 13, 2025	5s

Alex Faherty

Statements about Alex Faherty, by other people (4)

Appearances (1)

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