Alex Faherty details the modest early revenue figures of Faherty Brand's first 200-square-foot storefront on Thompson Street.
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“And then the retail store was doing, you know, 250,000 dollars a year or 300,000 dollars a year. It's not, you know, a million, millions of dollars store.”
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More from Alex Faherty
Disclosure
Faherty avoided venture capital and private equity to remain independent indefinitely
“And so I knew that sort of like going the venture capital private equity route was something we wouldn't do because of what we wanted to do with the brand, how we wanted to do this forever. We didn't really want to sell it.”
Alex FahertyOct 13, 2025▶ 55:57Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.
AssertionNot checkable as stated
Faherty Brand's deposit for its first board short inventory was $150,000
“The first inventory, I remember when we did our first inventory buy of the board shorts that Mike developed. The initial deposit was like a 150,000 dollars.”
Alex FahertyOct 13, 2025▶ 24:40Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.
Disclosure
Faherty Brand calculated it needed $1,000 in daily sales to survive
“We had in our mind that we needed to sell a thousand dollars a day.”
Alex FahertyOct 13, 2025▶ 29:41Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.
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