Faherty Brand's deposit for its first board short inventory was $150,000
Alex Faherty · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · Oct 13, 2025 · at 24:40
Alex Faherty, co-founder of Faherty Brand, details the upfront capital required to produce their initial line of board shorts.
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“The first inventory, I remember when we did our first inventory buy of the board shorts that Mike developed. The initial deposit was like a 150,000 dollars.”
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