Disclosure certainty 4/5 debate potential 2/5

Faherty avoided venture capital and private equity to remain independent indefinitely

Alex Faherty · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · Oct 13, 2025 · at 55:57

Alex Faherty, co-founder of apparel brand Faherty Brand, explains why he and his brother Mike avoided traditional venture capital growth pressures in order to retain long-term control.

0:00 / 0:11exact quote · 11.2s
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“And so I knew that sort of like going the venture capital private equity route was something we wouldn't do because of what we wanted to do with the brand, how we wanted to do this forever. We didn't really want to sell it.”

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More from Alex Faherty

Assertion Not checkable as stated
Faherty Brand's deposit for its first board short inventory was $150,000
“The first inventory, I remember when we did our first inventory buy of the board shorts that Mike developed. The initial deposit was like a 150,000 dollars.”
Alex Faherty Oct 13, 2025 ▶ 24:40 Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.
Disclosure
Faherty Brand calculated it needed $1,000 in daily sales to survive
“We had in our mind that we needed to sell a thousand dollars a day.”
Alex Faherty Oct 13, 2025 ▶ 29:41 Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.
Assertion Not checkable as stated
Faherty Brand's first retail store generated $250,000 to $300,000 annually
“And then the retail store was doing, you know, 250,000 dollars a year or 300,000 dollars a year. It's not, you know, a million, millions of dollars store.”
Alex Faherty Oct 13, 2025 ▶ 50:38 Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.
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