Alex Faherty still secretly rearranges department store racks to feature his products
Alex and Mike Faherty · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · Oct 13, 2025 · at 46:47
Alex Faherty, co-founder of Faherty Brand, reveals his ongoing retail merchandising tactic inside partner department stores.
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“You don't ask permission. You just do it. We still do it. But the, we still do it. Like I went to Bloomingdale's yesterday and I moved our stuff and like moved something out.”
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