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Simon Sinek

Founder, The Optimism Company · 1 appearance on the record.

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authorfounderhostentertainer@simonsinek ↗LinkedIn ↗startwithwhy.com ↗Wikipedia ↗YouTube ↗Instagram ↗

Simon Sinek is an author and leadership expert who popularized the "Golden Circle" concept through his book Start with Why. Through The Optimism Company, he advises corporations, military branches, and public agencies on organizational culture and leadership.

10statements → 2claims → 2claims resolved → 3.9/5average certainty → 2.6/5average debate potential → 2said about them ↓

1 supported 1 partly supported 0 contradicted how the 2 claims stand · each chip opens the sources

2 assertions · 1 opinion · 7 insights · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 2 are resolved. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Simon argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Sinek: Annualized mass layoffs to meet projections didn't exist pre-1980s
“The use of mass layoffs on an annualized basis to meet arbitrary projections did not exist in the United States prior to the 19 eighties.”
Simon Sinek Apr 23, 2020 ▶ 6:40 How I Built Resilience: Live with Simon Sinek

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Simon Sinek on measured tape to publish a rate. This says nothing about how they speak.

Everything Simon Sinek said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Sinek: 'Winning' in business or your career does not exist
“There's no such thing as winning your career, and there's definitely no such thing as winning business.”
Simon Sinek Apr 23, 2020 ▶ 1:34 How I Built Resilience: Live with Simon Sinek
Insight
Sinek: Trying to beat competitors hurts trust, cooperation, and innovation
“Trying to beat our competitors actually hurts trust, hurts cooperation, and hurts innovation.”
Simon Sinek Apr 23, 2020 ▶ 4:23 How I Built Resilience: Live with Simon Sinek
Assertion Supported
Sinek: Annualized mass layoffs to meet projections didn't exist pre-1980s
“The use of mass layoffs on an annualized basis to meet arbitrary projections did not exist in the United States prior to the 19 eighties.”
Simon Sinek Apr 23, 2020 ▶ 6:40 How I Built Resilience: Live with Simon Sinek
Insight
Sinek: Employees cannot directly change senior leadership's minds
“So the answer is you can't, we cannot change people's minds. And especially if they're multiple levels up above us, no, no number of anonymous anonymously sent books will change their mind.”
Simon Sinek Apr 23, 2020 ▶ 14:01 How I Built Resilience: Live with Simon Sinek
Insight
Sinek: Human-centric leadership spreads across organizations through promotions and outlasting legacy executives
“What starts to happen is these little groups, sometimes their divisions tend to be higher performing inside the company, which means one of two things happens. Senior management leaves you alone because you're doing well, or if they're curious, they come and s…”
Simon Sinek Apr 23, 2020 ▶ 14:31 How I Built Resilience: Live with Simon Sinek
Opinion
Sinek: The United States has forgotten how to sacrifice for others
“Service, the definition of service is the willingness to sacrifice for others, the willingness to sacrifice for a cause, and I think that our nation has forgotten how to sacrifice.”
Simon Sinek Apr 23, 2020 ▶ 16:42 How I Built Resilience: Live with Simon Sinek
Insight
Sinek: Asking close friends reveals your unique personal purpose
“Your friends will say something to you that captures your value in their lives, which is your value in the world, which is your why. It's the thing you fill for them, and if you do it with multiple friends, you'll either get similar, if not the exact same answ…”
Simon Sinek Apr 23, 2020 ▶ 9:24 How I Built Resilience: Live with Simon Sinek
Assertion Partly supported
Sinek: The military trains combat personnel to cry and be emotionally open
“And in the military, they teach them to be open with their emotions, to ask for help, to accept help, to cry and create safe spaces For others to do the same.”
Simon Sinek Apr 23, 2020 ▶ 10:23 How I Built Resilience: Live with Simon Sinek
Insight
Sinek: Purpose-driven companies adapt to disruption better than product-focused ones
“And so it's the ones who define themselves by where they're going, by their just cause, who know why they do what they do that will have better ability to adapt than those who define themselves by their product.”
Simon Sinek Apr 23, 2020 ▶ 12:19 How I Built Resilience: Live with Simon Sinek
Insight
Sinek: Society over-indexes on productivity as the definition of success
“I think we're recognizing that we've, as a society, we've over-indexed on defining success in terms of productivity, and in reality, our health and our happiness, it's not directly proportionate to how productive we are.”
Simon Sinek Apr 23, 2020 ▶ 15:57 How I Built Resilience: Live with Simon Sinek

The other half of the tape: Simon Sinek's own voice is left out of every number here. Other people bring the name up 2 times in 2 episodes on How I Built This. every mention, with the transcript →

Who brings them up most Guy Raz 1Andrew Abraham 1

Every mention by year

tap a year for its mentions
0011112020202120222023episodesmentions
0112020202120222023episodes it came up in
000.50.5112020202120222023episodesmentions per episode
2023 1 mention in 1 episode
2020 1 mention in 1 episode

Appearances (1)

EpisodeDateSpeaking time
How I Built Resilience: Live with Simon Sinek Apr 23, 2020 12m
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