Lisa Price
3 appearances on the record.
computed by AI from the episodes · how this works → · full disclaimer →
33statements → 13claims → 7claims resolved → 86%fully supported → 4.06/5average certainty → 1.3/5average debate potential → ≈5.0/5argument clarity, estimated → 9said about them ↓
6 supported 1 partly supported 0 contradicted 1 not yet assessed 5 not checkable as stated how the 13 claims stand · each chip opens the sources
13 assertions · 11 insights · 9 disclosures · every statement was checked. The predictions and assertions are the 13 claims: statements the public record can support or contradict. 7 are resolved, 1 is not yet assessed, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.
The record, in short
What the tape says about how Lisa argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.
Their most notable supported claim
Price: Drugstores in the early 1990s ignored Black skincare needs
“There was definitely a community that needed to be served who was not necessarily being served. It was not something that you could walk into a drugstore and say, oh, look at that. This is fantastic. Great. It wasn't there. It is now, but it wasn't then.”
Expressed certainty vs assessment result
weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet
How they sound: not measured why? →
We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Lisa Price on measured tape to publish a rate. This says nothing about how they speak.
Everything Lisa Price said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →
Price: Lack of Generational Wealth Drove Backlash to Carol's Daughter Sale
“I realize that as a group of people within this world, African American people, historically, we have less experience with generational wealth. We may be successful in certain areas, we may have become rich recently, but we don't really know what generational …”
Deferring to veteran executives was perceived as founder weakness by Lisa Price
“I decided that I was going to take the position of, I'm not gonna sit at the head of the table, I'm gonna sit at the table with everyone Because there's so much that I need to learn, and unfortunately, that was perceived as a weakness, and it was perceived as …”
Big acquirers buy profitable businesses with strong margins, not struggling ones
“A lot of people think that you know, you're not doing so well, so they pick you up for a song, and it doesn't work that way. You have to be profitable, you have to be doing well, you have to have good profit margins, and they have to see growth coming from you…”
Price: Taking equity partners means the goal is a strategic exit
“So once you take on an equity partner, your goal is to Sell to a strategic partner, and everyone exits happy, hopefully.”
Lisa Price: African Americans Historically Lack Experience With Generational Wealth
“African American people, historically, we have less experience with generational wealth. We may be successful in certain areas, we may have become rich recently, but we don't really know what generational wealth is, and we haven't come up in families That have…”
Price: Bootstrapping breaks at $2M in sales; scaling requires outside capital
“There comes a point, you know, when you start doing a million and a half, 2,000,002 and a half million in sales, where you can't wing it, you know, like things have to be secure. And that's when investment was definitely needed because there was some winging i…”
Price: Generating customer demand is harder than fulfilling backlogged orders
“What if you didn't have the orders? That seems to me like it would be the harder part to kind of make people be interested and make people purchase. He says, you have the orders, you have their credit card numbers. As soon as you get the stuff made, you'll get…”
Price: Taking equity partners means the goal is selling to a strategic buyer
“Once you take on an equity partner, your goal is to Sell to a strategic partner, and everyone exits happy, hopefully.”
Carol's Daughter website crashed following appearance on The Oprah Winfrey Show
“Our website actually crashed. We told the people that were hosting it, it's gonna be a lot of traffic. Oh, we're ready. They weren't ready. But we were still able to capture a lot of orders, capture a lot of email addresses, and it was a good build, but like a…”
Price: Drugstores in the early 1990s ignored Black skincare needs
“There was definitely a community that needed to be served who was not necessarily being served. It was not something that you could walk into a drugstore and say, oh, look at that. This is fantastic. Great. It wasn't there. It is now, but it wasn't then.”
Price: Starting a Business Solely for Money Leads to Quitting
“You can't start a business just because you want to make a bunch of money, because it's going to take too long. For you to make any money, and if you're not passionate about it, you will quit before you make any money”
Price funded her first storefront by draining her sons' college savings
“We had some small accounts set up for our sons for their college, and we took it. You know, my boys were very, very young. You know, we took, you know, between their two accounts, I don't know, something like 3500 dollars out of the bank. And then one of my au…”
Oprah mention crashed Carol's Daughter website, surging traffic to 17,000 visitors
“We had our website go from having 37 people in it, and within four minutes of my segment, the audience in the website went from, you know, whatever it was, thirty-something people to 17,000 people. Wow. The website actually crashed.”
Investments from Jay-Z and the Smiths helped Carol's Daughter enter Sephora
“Yes, Jay-Z Will Smith, Jada Pinkett Smith, and the investment helped us to open up the additional store but also helped us to get into places like Sephora at the time and then subsequently Macy's.”
Scaling past $1 million in sales requires abandoning improvised operations
“When you start doing a million and a half, 2,000,002 and a half million in sales, where you can't wing it, you know, like things have to be secure.”
Lisa Price launched Carol's Daughter with an initial $100 investment
“That very first flea market, honestly, was an investment of a hundred dollars between, you know, whatever the table rental was, and the ingredients that I had to purchase to fill the baby food jars that I had, and maybe some flowers, you know, to decorate my t…”
Lisa Price: Early 1990s drugstores offered virtually no Black skincare products
“There was definitely a community that needed to be served who was not necessarily being served. It was not something that you could walk into a drugstore and say, oh, look at that. This is fantastic. Great. It wasn't there. It is now, but it wasn't then.”
Lisa Price funded Carol's Daughter's first storefront with sons' college savings
“We had some small accounts set up for our sons for their college, and we took it. You know, my boys were very, very young. You know, we took You know, between their two accounts, I don't know, something like 3500 dollars out of the bank, and then one of my aun…”
Price: Carol's Daughter site traffic jumped from 37 to 17,000 on Oprah
“We had our website go from having 37 people in it, and within four minutes of my segment, the audience in the website went from, you know, whatever it was, thirty-something people to 17,000 people.”
Price: Jay-Z and Will Smith invested in Carol's Daughter
“Yes, Jay-Z Will Smith, Jada Pinkett Smith, and the investment helped us to open up the additional store but also helped us to get into places like Sephora at the time and then subsequently Macy's.”
Lisa Price committed to Carol's Daughter full-time due to childcare costs
“In 1996, I was, ah, pregnant with my first son, Forrest. He's now 22, but he was born in March of 96, and I basically looked at my schedule and figured out that if I tried to continue working along with trying to take care of a newborn, I would basically have …”
Price: Carol's Daughter had about 42 employees when acquired by L'Oréal
“By the time we were acquired by L'Oreal, we had about 42 employees.”
Price started selling homemade skincare at a church flea market in 1993
“I began selling because I had actually gotten something that, you know, looked good and worked And my mother encouraged me to sell at a church flea market in May of 93.”
Price named her company Carol's Daughter after her mother
“I called the company Carol's Daughter. I did have a name, and I called it Carol's Daughter because that's literally who I was. My mom was Carol, and I was her daughter. And the products that I sold, I called them Fragrant Moisture Butter at the time.”
The other half of the tape: Lisa Price's own voice is left out of every number here. Other people bring the name up 9 times in 7 episodes on How I Built This. every mention, with the transcript →
Who brings them up most Guy Raz 9
Every mention by year
tap a year for its mentions
2021 2 mentions in 1 episode
2020 1 mention in 1 episode
2019 2 mentions in 1 episode
2018 4 mentions in 4 episodes 1 per episode
Appearances (3)
| Episode | Date | Speaking time |
|---|---|---|
| Lisa Price Of Carol's Daughter At The HIBT Summit | Dec 20, 2018 | 11m |
| Carol's Daughter: Lisa Price (2018) | Aug 6, 2018 | 26m |
| Carol's Daughter: Lisa Price | Jun 12, 2017 | 26m |