Price: Bootstrapping breaks at $2M in sales; scaling requires outside capital
Lisa Price · Carol's Daughter: Lisa Price · Jun 12, 2017 · at 27:32
Carol's Daughter founder Lisa Price discusses the transition from grassroots bootstrapping to taking outside capital to scale operational infrastructure.
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“There comes a point, you know, when you start doing a million and a half, 2,000,002 and a half million in sales, where you can't wing it, you know, like things have to be secure. And that's when investment was definitely needed because there was some winging it that was going on, and you could only do that for but so long.”
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