Steve Madden

Founder & Creative and Design Chief, Steven Madden, Ltd. · 2 appearances on the record.

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founderexecutiveauthorstevemadden.com ↗Wikipedia ↗

Steve Madden is an American shoe designer and entrepreneur who launched his footwear and accessories company in 1990 by selling shoes from his car trunk. After serving prison time for financial crimes connected to Stratton Oakmont, he returned to lead creative design at the brand and later published his memoir, The Cobbler.

36statements → 13claims → 6claims resolved → 67%fully supported → 3.89/5average certainty → 1.81/5average debate potential → 42said about them ↓

4 supported 0 partly supported 2 contradicted 7 not checkable as stated how the 13 claims stand · each chip opens the sources

13 assertions · 10 opinions · 7 insights · 5 disclosures · 1 what if · every statement was checked. The predictions and assertions are the 13 claims: statements the public record can support or contradict. 6 are resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Steve argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Madden: Steve Madden IPO was manipulated in Stratton Oakmont pump-and-dump
“Well, they were totally manipulated. The stocks, they went up, and it, you know, it was a pump, it was a classic pump and dump. And only Steve Madden was a real company.”
Steve Madden Jul 16, 2018 ▶ 23:02 Steve Madden: Steve Madden

Their most notable contradicted claim

Assertion Contradicted
Madden: Steve Madden generated roughly $500,000 in its first year
“I probably did I don't know, 500,000.”
Steve Madden Jul 16, 2018 ▶ 18:31 Steve Madden: Steve Madden

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
0% certainty 3
100% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Steve Madden on measured tape to publish a rate. This says nothing about how they speak.

Everything Steve Madden said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Madden: Stratton Oakmont ran pump-and-dumps; Steve Madden was only real company
“Well, they were totally manipulated. The stocks, they went up, and it, you know, it was a pump, it was a classic pump and dump. And only Steve Madden was a real company.”
Steve Madden Dec 23, 2019 ▶ 23:11 Steve Madden: Steve Madden (2018)
Assertion Supported
Madden: Steve Madden IPO was manipulated in Stratton Oakmont pump-and-dump
“Well, they were totally manipulated. The stocks, they went up, and it, you know, it was a pump, it was a classic pump and dump. And only Steve Madden was a real company.”
Steve Madden Jul 16, 2018 ▶ 23:02 Steve Madden: Steve Madden
Disclosure
Madden details illegal stock flipping arrangements with Stratton Oakmont
“And I told myself that it was a gray area, you know, the trading in these stocks and the flipping, they would sell me the stocks and I would sell them back to them.”
Steve Madden Jul 16, 2018 ▶ 24:31 Steve Madden: Steve Madden
Disclosure
Madden admits he knew his Stratton Oakmont trades were illegal
“But I knew in my heart that it was illegal and it was wrong.”
Steve Madden Jul 16, 2018 ▶ 24:52 Steve Madden: Steve Madden
Assertion Not checkable as stated
Madden: His portrayal in 'The Wolf of Wall Street' was highly accurate.
“With me talking in front of the, it was very accurate.”
Steve Madden Dec 23, 2019 ▶ 22:04 Steve Madden: Steve Madden (2018)
Disclosure
Madden admits flipping IPO stocks back to Stratton Oakmont.
“And I told myself that it was a gray area, you know, the trading in these stocks and the flipping, they would sell me the stocks and I would sell them back to them.”
Steve Madden Dec 23, 2019 ▶ 24:40 Steve Madden: Steve Madden (2018)
Opinion
Madden calls his footwear the 'gateway drug' to luxury brands like Louboutin.
“I always say it's a gateway drug of shoes, Steve Madden. They're not buying Louboutins and Manolos without starting with Steve Madden.”
Steve Madden Dec 23, 2019 ▶ 42:44 Steve Madden: Steve Madden (2018)
Opinion
Madden regrets his dishonest shortcuts but does not regret his prison sentence
“I regret some of my choices you know, shortcuts that I took, or, you know, thinking that money was the most important thing. I regret decisions like that. But I don't regret a day in prison. It was an amazing experience.”
Steve Madden Jul 16, 2018 ▶ 31:37 Steve Madden: Steve Madden
Opinion
Steve Madden: U.S. drug laws and sentences were biased against Black people
“Well, particularly the African-American experience really touched me, and young men dealing drugs, getting huge sentences, unfair drug laws that really were biased against black people.”
Steve Madden Jul 16, 2018 ▶ 32:36 Steve Madden: Steve Madden
Opinion
Madden: Steve Madden Is the Gateway Drug to Buying Louboutins and Manolos
“By the way, I always say it's a gateway drug of shoes, Steve Madden. They're not buying- Louboutins and Manolo's, without starting with Steve Madden. So Manolo should give me tons of love for that. I reach much, many more people than you.”
Steve Madden Jul 16, 2018 ▶ 42:36 Steve Madden: Steve Madden
Insight
Steve Madden: Product design must balance commercial viability with creativity
“I like creating stuff. And I like creating stuff to sell. It's always been sort of a core sort of philosophy of mine. I've never been like, oh, that's creative, but you know, nobody wants to buy it. And then on the other hand, you know, just to sell without an…”
Steve Madden Dec 23, 2019 ▶ 8:00 Steve Madden: Steve Madden (2018)
Disclosure
Madden: I am naturally pessimistic and built my business just trying to survive
“I'm not one of those entrepreneurs that, that thought he was going to be super successful. You know, I was just trying to survive, and I'm very negative and very pessimistic, unlike maybe some of the guys that you've done, you know, the shows with.”
Steve Madden Dec 23, 2019 ▶ 22:30 Steve Madden: Steve Madden (2018)
Insight
Scaling makes it impossible for non-detail-oriented founders to remain CEO.
“When it's, the business is small, you can kind of be the CEO. So you know everybody, you live and breathe it, and then you could be a CEO, because you touch everything. But then a business, you know, once a business gets past a certain point, you know, it's im…”
Steve Madden Dec 23, 2019 ▶ 35:46 Steve Madden: Steve Madden (2018)
Insight
Steve Madden: Talent matters less if you miss windows of opportunity
“The window of opportunity Opens for you several times in life, for one. And I think the intelligence comes from knowing when that window is open, and, you know, being able to jump through that window. Because you could have all the talent in the world, but som…”
Steve Madden Dec 23, 2019 ▶ 43:43 Steve Madden: Steve Madden (2018)
Insight
Steve Madden: Design requires balancing commercial viability with creativity
“And I like creating stuff to sell. It's always been sort of a core sort of philosophy of mine. I've never been like, oh, that's creative, but you know, nobody wants to buy it. And then on the other hand, you know, just to sell without any kind of creativity is…”
Steve Madden Jul 16, 2018 ▶ 7:41 Steve Madden: Steve Madden
Assertion Not checkable as stated
Madden: Mainstream shoe industry abandoned youth and teen market in 1990
“What was happening was the market that I was selling to, everybody in the shoe business walked away from it. The teenagers, you know, and stuff like that, the young, and it was a different generation, you know, and so they had their own thing, their own music,…”
Steve Madden Jul 16, 2018 ▶ 17:28 Steve Madden: Steve Madden
What-if
Madden doubts he would have had children without his prison sentence
“I don't know that I would have had children had I not gone to prison.”
Steve Madden Jul 16, 2018 ▶ 31:33 Steve Madden: Steve Madden
Insight
Steve Madden: Non-detail-oriented founders cannot remain CEO as a business scales
“When it's, the business is small, you can kind of be the CEO. So, you know everybody, you live and breathe it, and then you could be a CEO, because you touch everything. But then a business, you know, once a business gets past a certain point, You know, it's i…”
Steve Madden Jul 16, 2018 ▶ 35:38 Steve Madden: Steve Madden
Opinion
Steve Madden: Steve Madden's growth came from product value, not marketing
“The marketing wasn't super fantastic. It was just great shoes, great prices, great value, and, ah, you know, I think that we just wore everybody out with that.”
Steve Madden Jul 16, 2018 ▶ 36:26 Steve Madden: Steve Madden
Assertion Not checkable as stated
Steve Madden: Barneys Refused His Brand Despite Employees Wearing It
“I w or I would go into a high end department store like a Barney's, let's say, and they wouldn't carry Steve Madden. They wouldn't dare carry Steve Madden, but all the people working in the store wore Steve Madden.”
Steve Madden Jul 16, 2018 ▶ 41:16 Steve Madden: Steve Madden
Assertion Supported
Madden: The CFDA Refuses to Let Steve Madden Become a Member
“I'm not, they won't let me in.”
Steve Madden Jul 16, 2018 ▶ 42:05 Steve Madden: Steve Madden
Assertion Not checkable as stated
Madden accidentally found early success targeting underserved Gen X consumers.
“I ended up making shoes for the Gen X customer, those would be people around 40 today... And I discovered this market by accident, There was, they were very ill served. You know, basically we stepped into that at Steve Madden.”
Steve Madden Dec 23, 2019 ▶ 16:11 Steve Madden: Steve Madden (2018)
Assertion Not checkable as stated
Madden: Danny Porish offered to raise $600K before a $6M IPO
“And you know, we're going to raise you, we're going to get you, we'll raise you 600 grand, and then we'll get you six million.”
Steve Madden Dec 23, 2019 ▶ 20:13 Steve Madden: Steve Madden (2018)
Assertion Supported
Madden grew revenue from $500,000 to $50 million shortly post-IPO.
“I took it and in very short period of time from a half a million bucks, I was doing forty million a year or fifty million a year.”
Steve Madden Dec 23, 2019 ▶ 23:50 Steve Madden: Steve Madden (2018)

Show 12statements(12 left)

The other half of the tape: Steve Madden's own voice is left out of every number here. Other people bring the name up 42 times in 4 episodes on How I Built This. every mention, with the transcript →

Who brings them up most Guy Raz 42

Every mention by year

tap a year for its mentions
001312522018201920202021episodesmentions
0122018201920202021episodes it came up in
001312522018201920202021episodesmentions per episode
2021 2 mentions in 1 episode
2019 18 mentions in 2 episodes 9 per episode
2018 22 mentions in 1 episode

Appearances (2)

EpisodeDateSpeaking time
Steve Madden: Steve Madden (2018) Dec 23, 2019 22m
Steve Madden: Steve Madden Jul 16, 2018 23m
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