Madden: Mainstream shoe industry abandoned youth and teen market in 1990
Steve Madden · Steve Madden: Steve Madden · Jul 16, 2018 · at 17:28
Footwear designer Steve Madden describes identifying an underserved youth demographic when launching his namesake footwear company in 1990.
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“What was happening was the market that I was selling to, everybody in the shoe business walked away from it. The teenagers, you know, and stuff like that, the young, and it was a different generation, you know, and so they had their own thing, their own music, and their own style, and we just tapped into that whole thing.”
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