Steve Madden: Product design must balance commercial viability with creativity
Steve Madden · Steve Madden: Steve Madden (2018) · Dec 23, 2019 · at 8:00
Footwear designer Steve Madden reflects on his early career working in retail and explains his core product philosophy.
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“I like creating stuff. And I like creating stuff to sell. It's always been sort of a core sort of philosophy of mine. I've never been like, oh, that's creative, but you know, nobody wants to buy it. And then on the other hand, you know, just to sell without any kind of creativity is boring to me too.”
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