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Caue Suplicy

Founder & CEO, Barnana · 2 appearances on the record.

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founderexecutiveathletebarnana.com ↗

Caue Suplicy founded Barnana in 2012, building a natural snack food company that upcycles discarded bananas and plantains into organic snacks. He also helped establish the Upcycled Food Association and partnered with thousands of smallholder and Indigenous farmers in South America to scale regenerative organic farming.

7statements → 4claims → 1claims resolved → 3.57/5average certainty → 1.43/5average debate potential → 9said about them ↓

1 supported 0 partly supported 0 contradicted 3 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 opinion · 2 insights · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 1 is resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Caue argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Suplicy: Bananas are the top-selling item in grocery stores
“I learned that bananas were the number one selling item in grocery stores.”
Caue Suplicy Oct 25, 2024 ▶ 7:02 What It Really Takes To Build a Food Business: Part 2

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Caue Suplicy on measured tape to publish a rate. This says nothing about how they speak.

Everything Caue Suplicy said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Suplicy: Retail grocery saw historic lows in product innovation from 2021-2024
“I think not only 20, 24, but the past three years were like the lowest amount of innovation in the store. Because you couldn't really launch new products in stores and consumers were not really buying a lot of new things.”
Caue Suplicy Oct 25, 2024 ▶ 15:33 What It Really Takes To Build a Food Business: Part 2
Insight
Suplicy: Winning health food brands reintroduce ancient staples conveniently
“What I think is very interesting between our three brands is that we are focusing on things that people have been needing for thousands of years. We're just kind of reintroducing them in a way that is more convenient.”
Caue Suplicy Oct 25, 2024 ▶ 35:34 What It Really Takes To Build a Food Business: Part 2
Opinion
Suplicy: Food agriculture is broken by over-focusing on corn, soy, and wheat
“We have kind of a broken system in a way where most of the efforts go into growing corn, soy, and wheat. That is not necessarily good for people or the environment.”
Caue Suplicy Oct 25, 2024 ▶ 13:53 What It Really Takes To Build a Food Business: Part 2
Insight
Suplicy: Coconut water and açaí succeeded by premiumizing Brazilian commodity foods
“After seeing coconut water and acai become very popular, what I noticed is they were Brazilian commodities. Then now we're sold as premium products because like you mentioned it in Brazil, if I went to a run at the park, I went to the beach, there was a old VW…”
Cauê Suplicy Oct 18, 2024 ▶ 16:05 What It Really Takes To Build a Food Business: Part 1
Assertion Not checkable as stated
Suplicy: Barnana rejected grocery chain Wegmans three times before accepting an order
“I actually said no to Wegmans three times.”
Cauê Suplicy Oct 18, 2024 ▶ 34:35 What It Really Takes To Build a Food Business: Part 1
Assertion Supported
Suplicy: Bananas are the top-selling item in grocery stores
“I learned that bananas were the number one selling item in grocery stores.”
Caue Suplicy Oct 25, 2024 ▶ 7:02 What It Really Takes To Build a Food Business: Part 2
Assertion Not checkable as stated
Barnana: Chewy sweet snacks skew female while chip products skew male
“Women tend to kind of go more towards the sweets and the chewy ones, and we realized as the companies are growing more on the chip side, there was kind of more males that were buying those types of products”
Caue Suplicy Oct 25, 2024 ▶ 31:04 What It Really Takes To Build a Food Business: Part 2

The other half of the tape: Caue Suplicy's own voice is left out of every number here. Other people bring the name up 9 times in 1 episode on How I Built This. every mention, with the transcript →

Who brings them up most Guy Raz 9

Every mention by year

tap a year for its mentions
00511012024episodesmentions
0112024episodes it came up in
0050.51012024episodesmentions per episode
2024 9 mentions in 1 episode

Appearances (2)

EpisodeDateSpeaking time
What It Really Takes To Build a Food Business: Part 2 Oct 25, 2024 7m
What It Really Takes To Build a Food Business: Part 1 Oct 18, 2024 6m
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