Suplicy: Retail grocery saw historic lows in product innovation from 2021-2024
Caue Suplicy · What It Really Takes To Build a Food Business: Part 2 · Oct 25, 2024 · at 15:33
Caue Suplicy, founder of Barnana, discusses retail timing challenges and grocery innovation trends following the COVID-19 pandemic.
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“I think not only 20, 24, but the past three years were like the lowest amount of innovation in the store. Because you couldn't really launch new products in stores and consumers were not really buying a lot of new things.”
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