Jeff Jan

Co-founder, Solo Stove · 1 appearance on the record.

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In 2010, Jeff Jan co-founded Solo Stove with his brother Spencer Jan, initially running operations to produce lightweight camping stoves and smokeless fire pits. After scaling the direct-to-consumer brand, the brothers sold a majority stake in 2019, which eventually grew into Solo Brands, Inc.

3statements → 1claims → 0claims resolved → 4/5average certainty → 1.33/5average debate potential → 5said about them ↓

1 not checkable as stated how the 1 claim stands · each chip opens the sources

1 assertion · 1 insight · 1 disclosure · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 0 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said3 What others said5 Episodes1

Everything Jeff Jan said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Jeff Jan's formula for e-commerce: lightweight, durable, and high-value products

“There's kind of a formula in there with the different types of products that work in an e-commerce type of business. And there was a list in there, and I don't remember everything, but there were definitely things, it was basically something that was, that you…”

Jeff Jan Aug 14, 2023 ▶ 19:18 Solo Stove: Spencer and Jeff Jan

Assertion Not checkable as stated

REI agreed to stock Solo Stove via a single email exchange

“It was just one email, very brief email saying that he wanted to carry all of our products and we just replied back. Like there was no meeting. There was no testing. It just went straight into their stores.”

Jeff Jan Aug 14, 2023 ▶ 47:01 Solo Stove: Spencer and Jeff Jan

Disclosure

Jeff Jan eliminated his household debt before going full-time on Solo Stove

“I kind of had this plan of, well, if we can get rid of all of our debt, it was basically three things. If I could Bring in enough income to allow her to be a stay-at-home mom, and we had, I think, two kids at the time with a third on the way, and we could pay …”

Jeff Jan Aug 14, 2023 ▶ 34:20 Solo Stove: Spencer and Jeff Jan

The other half of the tape: Jeff Jan's own voice is left out of every number here. 5 statements on the record name them. every mention, with the transcript →

Statements about Jeff Jan, by other people (5)

Assertion Not checkable as stated

Solo Stove generated up to $10M in revenue as a two-person operation

“Revenue at that time I think was, I mean, between Fox and Solo, I was probably close to about, I want to say like seven-ish million bucks, Jeff. Is that, do you think that's about right? Yeah, probably. Yeah, seven to 10 or somewhere around there.”

Spencer Jan Aug 14, 2023 ▶ 40:00 Solo Stove: Spencer and Jeff Jan

Disclosure

Solo Stove's founders did not sell any shares during its 2021 IPO

“We didn't sell any stock at the IPO. That IPO was truly an IPO where new stock was issued. So it wasn't a liquidity event for us.”

Spencer Jan Aug 14, 2023 ▶ 55:56 Solo Stove: Spencer and Jeff Jan

Assertion Not checkable as stated

Spencer Jan bought garden cloches for 20 cents, sold for $15.99

“You know, we'd buy these things for 20 cents a piece and bundle them in maybe a pack of five and sell them for, you know, 1599, 1999 and just start selling.”

Spencer Jan Aug 14, 2023 ▶ 16:05 Solo Stove: Spencer and Jeff Jan

Disclosure

Spencer and Jeff Jan invested $15,000 for Solo Stove's initial tooling

“I remember it's 15,000 dollars we put in... That was to get the tooling paid for.”

Spencer Jan Aug 14, 2023 ▶ 27:10 Solo Stove: Spencer and Jeff Jan

Disclosure

Solo Stove was originally started to achieve a four-hour workweek

“We had this, I had this idea of this four hour work week. That's why we set out to do this.”

Spencer Jan Aug 14, 2023 ▶ 30:42 Solo Stove: Spencer and Jeff Jan

Appearances (1)

Episode	Date	Speaking time
Solo Stove: Spencer and Jeff Jan	Aug 14, 2023	5m

Jeff Jan

Statements about Jeff Jan, by other people (5)

Appearances (1)

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