Jeff Jan's formula for e-commerce: lightweight, durable, and high-value products
Jeff Jan · Solo Stove: Spencer and Jeff Jan · Aug 14, 2023 · at 19:18
Solo Stove co-founder Jeff Jan discusses how Tim Ferriss's The 4-Hour Workweek informed their product evaluation criteria.
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“There's kind of a formula in there with the different types of products that work in an e-commerce type of business. And there was a list in there, and I don't remember everything, but there were definitely things, it was basically something that was, that you could ship easily, That wouldn't break, that was high value, you know, wasn't overly complex.”
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