REI agreed to stock Solo Stove via a single email exchange
Jeff Jan · Solo Stove: Spencer and Jeff Jan · Aug 14, 2023 · at 47:01
Jeff Jan, co-founder of Solo Stove, describes how outdoor retailer REI reached out to stock their products after the Bonfire Kickstarter campaign.
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“It was just one email, very brief email saying that he wanted to carry all of our products and we just replied back. Like there was no meeting. There was no testing. It just went straight into their stores.”
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