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Kathleen King

Founder, Tate's Bake Shop · 1 appearance on the record.

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founderauthortatesbakeshop.com ↗

After losing the rights to her original brand, Kathleen's Bake Shop, King rebounded by launching Tate's Bake Shop in 2000. She successfully scaled the business before selling a majority stake in 2014, culminating in a 2018 acquisition by Mondelēz International.

12statements → 6claims → 4claims resolved → 100%fully supported → 3.92/5average certainty → 1.42/5average debate potential → ≈4.5/5argument clarity, estimated → 11said about them ↓

4 supported 0 partly supported 0 contradicted 1 not yet assessed 1 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 1 opinion · 2 insights · 3 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 4 are resolved, 1 is not yet assessed, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Kathleen argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
In 2000, King was fired from her own bakery by her partners
“So I didn't go on my trip, and I waited, and one day I came to work, they were there, I walked into the office, and they handed me papers, saying that I was fired.”
Kathleen King Dec 16, 2019 ▶ 29:39 Tate's Bake Shop: Kathleen King

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
100% certainty 3
100% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Kathleen King on measured tape to publish a rate. This says nothing about how they speak.

Everything Kathleen King said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
King viewed Mrs. Fields and David's Cookies as warm-only fads
“The cookies, you know, were thin and crisp and delicious, and they were different from Mrs. Fields and David's cookies, which was a nice concept, but more of a fad. You know, they were hot, Served off the tray type of cookies, and I always used to think, how c…”
Kathleen King Dec 16, 2019 ▶ 22:04 Tate's Bake Shop: Kathleen King
Assertion Supported
In 2000, King was fired from her own bakery by her partners
“So I didn't go on my trip, and I waited, and one day I came to work, they were there, I walked into the office, and they handed me papers, saying that I was fired.”
Kathleen King Dec 16, 2019 ▶ 29:39 Tate's Bake Shop: Kathleen King
Insight
A food product fails unless taste testers immediately return for another bite
“When I used to create new products at the bake shop, I used to watch my staff taste the product. If they taste it and they would be like, oh, this is good, and they walked away and didn't turn around and come back for another bite, I said it wasn't good enough…”
Kathleen King Dec 16, 2019 ▶ 16:23 Tate's Bake Shop: Kathleen King
Insight
King says not trusting people is exhausting, preferring open-eyed trust
“I find not trusting people way too exhausting. And it's not the way I want to live my life, so I was very, very naive, and I used to trust blindly. Now I still trust everybody, but I trust with my eyes open.”
Kathleen King Dec 16, 2019 ▶ 38:52 Tate's Bake Shop: Kathleen King
Assertion Supported
Tate's Bake Shop achieved annual revenue growth of 30% or more
“Tate's, you know, had like a 30% or more increase per year.”
Kathleen King Dec 16, 2019 ▶ 46:05 Tate's Bake Shop: Kathleen King
Disclosure
King sold an 80% stake in Tate's to private equity in 2014
“In the end we settled on Riverside and I ended up selling 80% of the company because I was really ready to retire.”
Kathleen King Dec 16, 2019 ▶ 47:39 Tate's Bake Shop: Kathleen King
Disclosure
King started her first bakery with $5,000 savings and a family loan
“Yeah, I had 5000 or so that I saved before I rented, and I had to borrow some money, and of course I couldn't get it from the bank, so my brother lent me a little bit of money because I had to buy My chocolate chips was 2000 dollars”
Kathleen King Dec 16, 2019 ▶ 10:57 Tate's Bake Shop: Kathleen King
Assertion Supported
King gave equal one-third ownership to her bookkeeper and his brother
“We each had one third.”
Kathleen King Dec 16, 2019 ▶ 26:10 Tate's Bake Shop: Kathleen King
Assertion Supported
King's partners drove her bakery $600K into debt before firing her
“They, at that point, had driven my business, 600,000 dollars into debt. I realized, even though I was fired and had no job, I was responsible for one-third of that debt, and all the money that the company had was gone.”
Kathleen King Dec 16, 2019 ▶ 31:48 Tate's Bake Shop: Kathleen King
Disclosure
King launched Tate's Bake Shop with a goal to sell at 55
“I had to have an exit strategy. My goal was to sell when I was 55.”
Kathleen King Dec 16, 2019 ▶ 41:55 Tate's Bake Shop: Kathleen King
Assertion Not checkable as stated
King earned $5,000 per summer selling homemade cookies in high school
“And you know, in the summer, I could earn, like, five grand.”
Kathleen King Dec 16, 2019 ▶ 8:48 Tate's Bake Shop: Kathleen King
Assertion Not publicly verifiable
King bought her Southampton bakery building for $350,000 via seller financing
“It was 350,000 dollars for the building, and he wanted 50,000 dollar down payment, and he would, he himself would hold the mortgage for 300,000 at like nine and a half percent interest back then.”
Kathleen King Dec 16, 2019 ▶ 20:13 Tate's Bake Shop: Kathleen King

The other half of the tape: Kathleen King's own voice is left out of every number here. Other people bring the name up 11 times in 5 episodes on How I Built This. every mention, with the transcript →

Who brings them up most Thomas Silver 8Guy Raz 3

Every mention by year

tap a year for its mentions
0041822020202120222023episodesmentions
0122020202120222023episodes it came up in
0021422020202120222023episodesmentions per episode
2023 8 mentions in 2 episodes 4 per episode
2022 1 mention in 1 episode
2020 2 mentions in 2 episodes 1 per episode

Appearances (1)

EpisodeDateSpeaking time
Tate's Bake Shop: Kathleen King Dec 16, 2019 29m
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