King viewed Mrs. Fields and David's Cookies as warm-only fads
Kathleen King · Tate's Bake Shop: Kathleen King · Dec 16, 2019 · at 22:04
Kathleen King, founder of Tate's Bake Shop, contrasts her thin, crispy packaged cookies with mall-based warm cookie chains of the 1980s.
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“The cookies, you know, were thin and crisp and delicious, and they were different from Mrs. Fields and David's cookies, which was a nice concept, but more of a fad. You know, they were hot, Served off the tray type of cookies, and I always used to think, how can they grow, because you can't eat their cookies cold. They're only good warm, and now you're really stuck.”
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