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Elizabeth Cutler

Co-Founder, Peoplehood · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveinvestorpeoplehood.com ↗Wikipedia ↗

Cutler co-founded the boutique fitness phenomenon SoulCycle in 2006, serving as co-CEO as it expanded nationwide prior to its acquisition by Equinox. She subsequently founded the investment vehicle Dopamine Ventures and later re-partnered with Julie Rice to launch Peoplehood, a relationship-wellness platform centered on guided group conversations.

12statements → 7claims → 1claims resolved → 4.08/5average certainty → 1.42/5average debate potential → ≈4.5/5argument clarity, estimated → 2said about them ↓

1 supported 0 partly supported 0 contradicted 6 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 1 opinion · 2 insights · 1 disclosure · 1 what if · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 1 is resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Elizabeth argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Cutler: SoulCycle Framed Its $27 Class Price as Two Cocktails
“We started at 27 dollars a class. We thought about it as two cocktails or inexpensive personal training”
Elizabeth Cutler Jan 7, 2019 ▶ 20:19 SoulCycle: Julie Rice & Elizabeth Cutler

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Elizabeth Cutler on measured tape to publish a rate. This says nothing about how they speak.

Everything Elizabeth Cutler said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Cutler: Advice to remain emotionally detached when selling a business is false
“I will say that there are those who said to me when we were getting ready to do our original deal in 2011 you know, selling a business is not like selling a child. I mean, You have children. This is your business in a very detached way. And I will say that tha…”
Elizabeth Cutler Jan 7, 2019 ▶ 43:38 SoulCycle: Julie Rice & Elizabeth Cutler
Assertion Supported
Cutler: SoulCycle Framed Its $27 Class Price as Two Cocktails
“We started at 27 dollars a class. We thought about it as two cocktails or inexpensive personal training”
Elizabeth Cutler Jan 7, 2019 ▶ 20:19 SoulCycle: Julie Rice & Elizabeth Cutler
Insight
Cutler: Customers Value and Engage More When Paying Per Class
“People value what they pay for, and if they pay for something, then when they walk in the front door, And they participate, they're going to bring something different than if they aren't paying for it.”
Elizabeth Cutler Jan 7, 2019 ▶ 20:22 SoulCycle: Julie Rice & Elizabeth Cutler
What-if
Cutler: SoulCycle could have scaled without outside investment
“The truth is, looking back, yes, we could have done it.”
Elizabeth Cutler Jan 7, 2019 ▶ 42:31 SoulCycle: Julie Rice & Elizabeth Cutler
Assertion Not checkable as stated
Cutler: SoulCycle Launched With $250,000 in Initial Startup Capital
“So we took 250,000 dollars and started SoulCycle with that.”
Elizabeth Cutler Jan 7, 2019 ▶ 15:00 SoulCycle: Julie Rice & Elizabeth Cutler
Assertion Not checkable as stated
Cutler: SoulCycle Reached Positive Cash Flow in Five Months
“So we were positive cash flow by month five.”
Elizabeth Cutler Jan 7, 2019 ▶ 26:04 SoulCycle: Julie Rice & Elizabeth Cutler
Assertion Not checkable as stated
Cutler: SoulCycle Reached $10 Million in Transaction Volume by 2008
“We are running ten million dollars of cash from our, all of our transactions through your bank, and that, that is your message to me”
Elizabeth Cutler Jan 7, 2019 ▶ 36:42 SoulCycle: Julie Rice & Elizabeth Cutler
Opinion
Cutler: Pre-SoulCycle NYC Gym Classes Were Repetitive and Uninspiring
“For me, what was going on in there, it just wasn't inspiring. People would play the same playlist over and over. They would phone it in. It was super boring.”
Elizabeth Cutler Jan 7, 2019 ▶ 2:56 SoulCycle: Julie Rice & Elizabeth Cutler
Assertion Not checkable as stated
Cutler: SoulCycle's first studio rent was $5,000 per month
“I think we gave them three months security and the rent on the studio was 5000 dollars a month.”
Elizabeth Cutler Jan 7, 2019 ▶ 15:37 SoulCycle: Julie Rice & Elizabeth Cutler
Assertion Not checkable as stated
Cutler: SoulCycle Bridgehampton was profitable from day one
“Day one.”
Elizabeth Cutler Jan 7, 2019 ▶ 31:36 SoulCycle: Julie Rice & Elizabeth Cutler
Assertion Not checkable as stated
Cutler: SoulCycle never missed payroll during 2008 Tribeca expansion
“But we never missed payroll, and we always had toilet paper, and, you know, that part really worked out well.”
Elizabeth Cutler Jan 7, 2019 ▶ 37:37 SoulCycle: Julie Rice & Elizabeth Cutler
Disclosure
Cutler: SoulCycle Co-Founders Used a Coach to Navigate Business Tension
“There's no question that it did. There, I mean, I think that we also lived by this one saying, we always said to each other, high road, long view. High road, long view. We would never allow ourselves to get down in the mud and get dirty.”
Elizabeth Cutler Jan 7, 2019 ▶ 39:40 SoulCycle: Julie Rice & Elizabeth Cutler

The other half of the tape: Elizabeth Cutler's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on How I Built This. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most John Foley 1

Statements about Elizabeth Cutler, by other people (1)

Assertion Supported
Rice: SoulCycle Opened Three Months After Its Co-Founders First Met
“We met in January, and we opened SoulCycle in April.”
Julie Rice Jan 7, 2019 ▶ 13:31 SoulCycle: Julie Rice & Elizabeth Cutler

Every mention by year

tap a year for its mentions
0011112019episodesmentions
0112019episodes it came up in
000.50.5112019episodesmentions per episode
2019 1 mention in 1 episode

Appearances (1)

EpisodeDateSpeaking time
SoulCycle: Julie Rice & Elizabeth Cutler Jan 7, 2019 14m
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