Cutler: Advice to remain emotionally detached when selling a business is false
Elizabeth Cutler · SoulCycle: Julie Rice & Elizabeth Cutler · Jan 7, 2019 · at 43:38
SoulCycle co-founder Elizabeth Cutler reflects on the emotional toll of selling the company and disputes conventional advice regarding emotional detachment during business exits.
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“I will say that there are those who said to me when we were getting ready to do our original deal in 2011 you know, selling a business is not like selling a child. I mean, You have children. This is your business in a very detached way. And I will say that that is super not true. I obviously did no fact checking as to whether or not the person who said that to me or the people who said that to me had ever started a business because it is a child.”
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