SoulCycle

“So we were positive cash flow by month five.”

“We started at 27 dollars a class. We thought about it as two cocktails or inexpensive personal training”

“One day it's not even gonna need to say SoulCycle, it's just gonna be like the Nike swoosh. People are just gonna know what it stands for.”

“We met in January, and we opened SoulCycle in April.”

“I always say that the merchandise at SoulCycle is almost like having to buy the t-shirt from the best vacation that you've just been on.”

“So we were sort of, we sort of thought, let's build the stadium. Let's put these rock stars on this stage. Let's let them sort of, you know, be the faces of and bask in the glory of and change these people's lives. That was really what we were doing. We were b…”

“I would say by the time the collections really got into full swing, which was probably about three, four years into the business, we were designing about 65 to a 125 SKUs a month.”

“I will say that there are those who said to me when we were getting ready to do our original deal in 2011 you know, selling a business is not like selling a child. I mean, You have children. This is your business in a very detached way. And I will say that tha…”

“So we would get a ticket for 65 dollars a day for each day that the rickshaw was chained up to that parking meter.”

“So we took 250,000 dollars and started SoulCycle with that.”

“There's no question that it did. There, I mean, I think that we also lived by this one saying, we always said to each other, high road, long view. High road, long view. We would never allow ourselves to get down in the mud and get dirty.”

“You know, I think that there's, you know, there's definitely a mourning period. There's definitely, you know, a period where you spend some money. And then there's definitely a period where you begin to think about, you know, what am I going to do next?”

“The truth is, looking back, yes, we could have done it.”

“People value what they pay for, and if they pay for something, then when they walk in the front door, And they participate, they're going to bring something different than if they aren't paying for it.”

“But we never missed payroll, and we always had toilet paper, and, you know, that part really worked out well.”

“I think we gave them three months security and the rent on the studio was 5000 dollars a month.”

“Day one.”

“We are running ten million dollars of cash from our, all of our transactions through your bank, and that, that is your message to me”

“Well, we all of us very quickly got kicked out of Flywheel and SoulCycle.”

“I know that Izzy, a check from Izzy, also helped to finance the start of SoulCycle. We did that episode years ago, and I know one of the founders of SoulCycle was an early investor in Izzy, and they got a 200,000 dollar check, and that helped to finance SoulCy…”