Julie Rice

Co-Founder, SoulCycle · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

8statements → 5claims → 2claims resolved → 3.88/5average certainty → 1.38/5average debate potential → ≈4.5/5argument clarity, estimated → 3said about them ↓

1 supported 1 partly supported 0 contradicted 3 not checkable as stated how the 5 claims stand · each chip opens the sources

1 prediction · 4 assertions · 2 insights · 1 disclosure · every statement was checked. The prediction and assertions are the 5 claims: statements the public record can support or contradict. 2 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Julie argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Rice: SoulCycle Opened Three Months After Its Co-Founders First Met
“We met in January, and we opened SoulCycle in April.”
Julie Rice Jan 7, 2019 ▶ 13:31 SoulCycle: Julie Rice & Elizabeth Cutler

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Julie Rice on measured tape to publish a rate. This says nothing about how they speak.

Everything Julie Rice said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Partly supported
Rice: In 2005, NYC Had No Pay-Per-Class Fitness Outside Yoga
“I mean, there was no marketplace in New York at the time. There was no opportunity to take pay-per-class fitness. At the time, we were talking about 2005, there were some yoga studios, but other than that, you know, the model for gyms, and this is a lot of wha…”
Julie Rice Jan 7, 2019 ▶ 10:00 SoulCycle: Julie Rice & Elizabeth Cutler
Insight
Rice: SoulCycle Merch Acts Like a Souvenir From a Great Vacation
“I always say that the merchandise at SoulCycle is almost like having to buy the t-shirt from the best vacation that you've just been on.”
Julie Rice Jan 7, 2019 ▶ 30:42 SoulCycle: Julie Rice & Elizabeth Cutler
Insight
Rice: Selling a Business Triggers Mourning, Spending, Then Forward Planning
“You know, I think that there's, you know, there's definitely a mourning period. There's definitely, you know, a period where you spend some money. And then there's definitely a period where you begin to think about, you know, what am I going to do next?”
Julie Rice Jan 7, 2019 ▶ 44:46 SoulCycle: Julie Rice & Elizabeth Cutler
Assertion Supported
Rice: SoulCycle Opened Three Months After Its Co-Founders First Met
“We met in January, and we opened SoulCycle in April.”
Julie Rice Jan 7, 2019 ▶ 13:31 SoulCycle: Julie Rice & Elizabeth Cutler
Prediction Not checkable as stated
Rice: We Predicted the SoulCycle Logo Would Become the Nike Swoosh
“One day it's not even gonna need to say SoulCycle, it's just gonna be like the Nike swoosh. People are just gonna know what it stands for.”
Julie Rice Jan 7, 2019 ▶ 21:35 SoulCycle: Julie Rice & Elizabeth Cutler
Assertion Not checkable as stated
Rice: SoulCycle Absorbed $65 Daily Fines for Guerrilla Rickshaw Advertising
“So we would get a ticket for 65 dollars a day for each day that the rickshaw was chained up to that parking meter.”
Julie Rice Jan 7, 2019 ▶ 24:54 SoulCycle: Julie Rice & Elizabeth Cutler
Assertion Not checkable as stated
Rice: SoulCycle designed 65 to 125 apparel SKUs monthly three years in
“I would say by the time the collections really got into full swing, which was probably about three, four years into the business, we were designing about 65 to a 125 SKUs a month.”
Julie Rice Jan 7, 2019 ▶ 30:23 SoulCycle: Julie Rice & Elizabeth Cutler
Disclosure
Rice: SoulCycle Elevated Fitness Instructors Into the Brand's Rock Stars
“So we were sort of, we sort of thought, let's build the stadium. Let's put these rock stars on this stage. Let's let them sort of, you know, be the faces of and bask in the glory of and change these people's lives. That was really what we were doing. We were b…”
Julie Rice Jan 7, 2019 ▶ 40:24 SoulCycle: Julie Rice & Elizabeth Cutler

The other half of the tape: Julie Rice's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on How I Built This. 2 statements on the record name them. every mention, with the transcript →

Who brings them up most John Foley 1

Statements about Julie Rice, by other people (2)

Assertion Not checkable as stated
Cutler: SoulCycle Launched With $250,000 in Initial Startup Capital
“So we took 250,000 dollars and started SoulCycle with that.”
Elizabeth Cutler Jan 7, 2019 ▶ 15:00 SoulCycle: Julie Rice & Elizabeth Cutler
Disclosure
Cutler: SoulCycle Co-Founders Used a Coach to Navigate Business Tension
“There's no question that it did. There, I mean, I think that we also lived by this one saying, we always said to each other, high road, long view. High road, long view. We would never allow ourselves to get down in the mud and get dirty.”
Elizabeth Cutler Jan 7, 2019 ▶ 39:40 SoulCycle: Julie Rice & Elizabeth Cutler

Every mention by year

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0112019episodes it came up in
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2019 1 mention in 1 episode

Appearances (1)

EpisodeDateSpeaking time
SoulCycle: Julie Rice & Elizabeth Cutler Jan 7, 2019 19m
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