Cutler: SoulCycle Co-Founders Used a Coach to Navigate Business Tension
Elizabeth Cutler · SoulCycle: Julie Rice & Elizabeth Cutler · Jan 7, 2019 · at 39:40
Elizabeth Cutler and Julie Rice co-founded SoulCycle. Guy Raz asks how they managed partnership tension during the rise of boutique fitness competitors like Flywheel around 2010.
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“There's no question that it did. There, I mean, I think that we also lived by this one saying, we always said to each other, high road, long view. High road, long view. We would never allow ourselves to get down in the mud and get dirty.”
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