Rice: SoulCycle Absorbed $65 Daily Fines for Guerrilla Rickshaw Advertising
Julie Rice · SoulCycle: Julie Rice & Elizabeth Cutler · Jan 7, 2019 · at 24:54
SoulCycle co-founder Julie Rice explains how they bypassed exterior signage restrictions on their landmarked Upper West Side studio building in 2006.
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“So we would get a ticket for 65 dollars a day for each day that the rickshaw was chained up to that parking meter.”
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