J.P. Iberti

Co-Founder, La Colombe Coffee Roasters · 2 appearances on the record.

computed by AI from the episodes · how this works → · full disclaimer →

6statements → 2claims → 0claims resolved → 3.83/5average certainty → 1.67/5average debate potential → 6said about them ↓

2 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 1 opinion · 1 insight · 2 disclosures · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said6 What others said6 Episodes2

Everything J.P. Iberti said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion

Iberti argues venture capital destroys great retail concepts by pushing aggressive overexpansion

“I mean, how many great concept that we've seen over the years that, you know, just got crushed because VC money got in and pushed it too hard. I mean, there's dozen of example.”

J.P. Iberti Jan 12, 2026 ▶ 58:07 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)

Insight

Iberti: Dozens of retail concepts get crushed by aggressive VC rollout

“How many great concept that we've seen over the years that, you know, just got crushed because VC money got in and pushed it too hard. I mean, there's dozen of example.”

J.P. Iberti Jul 20, 2020 ▶ 57:36 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti

Assertion Not checkable as stated

La Colombe expanded nationally by following restaurant chefs relocating to new cities

“A lot of people go into a kitchen and then move away to San Francisco, LA, Denver, Miami, and we had such roots in the kitchen with supply that people ended up taking us with them when they moved. So we did move from kitchen to kitchen, you know, and it went, …”

J.P. Iberti Jan 12, 2026 ▶ 41:56 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)

Assertion Not checkable as stated

Iberti: Fire department came to original La Colombe location weekly

“We got the fire department in, you know, about two, three times a week.”

J.P. Iberti Jul 20, 2020 ▶ 32:41 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti

Disclosure

La Colombe's name was inspired by a French inn and the dove

“So I think the inspiration of the name is connected to the place, but it's also the symbol of what La Colombes, you know, internationally.”

J.P. Iberti Jan 12, 2026 ▶ 25:53 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)

Disclosure

La Colombe originally operated strictly as a wholesale supplier for restaurant kitchens

“Our idea was to be purveyors and to serve the kitchen, so it didn't really matter.”

J.P. Iberti Jan 12, 2026 ▶ 28:19 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)

The other half of the tape: J.P. Iberti's own voice is left out of every number here. 6 statements on the record name them. every mention, with the transcript →

Statements about J.P. Iberti, by other people (6)

Disclosure

La Colombe was founded to supply an expected American fine dining renaissance

“We had a deep, deep belief that there would be this restaurant renaissance in America. There was gonna be this huge inflow of French and Italian high-level cuisine, and that the coffee in America wasn't going to accommodate it. Coffee in America was just dedic…”

Todd Carmichael Jan 12, 2026 ▶ 21:28 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)

What-if

Carmichael: American coffee was unprepared for an incoming French and Italian fine-dining boom

“We had a deep, deep belief that there would be this restaurant renaissance in America. There was going to be this huge inflow of French and Italian high-level cuisine, and that the coffee in America wasn't going to accommodate it.”

Todd Carmichael Jul 20, 2020 ▶ 21:22 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti

Disclosure

Carmichael offered to surrender his La Colombe shares during a mental crisis

“So, I went to JP, and I said, you can have my shares. I don't want to ruin this thing, you can have it all.”

Todd Carmichael Jan 12, 2026 ▶ 48:12 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)

Assertion Not checkable as stated

Carmichael vented La Colombe's first roaster through a 20-story outdoor garbage chute

“I jackhammered a hole into a garbage chute that runs the outside of the building, and I think it's about 20 stories high. And I piped the, then cemented the piping into the garbage chute and told JP to fire it up.”

Todd Carmichael Jan 12, 2026 ▶ 32:01 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)

Assertion Not checkable as stated

Carmichael: La Colombe founders cut their salaries to zero during COVID-19

“JP and I, we just, we cut our salaries to zero. We went to the executive crew, we cut everyone 50%.”

Todd Carmichael Jul 20, 2020 ▶ 59:27 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti

Disclosure

Carmichael: Offered to give all his La Colombe equity to co-founder Iberti

“So, I went to JP, and I said, you can have my shares. I don't want to ruin this thing, you can have it all.”

Todd Carmichael Jul 20, 2020 ▶ 47:40 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti

Appearances (2)

Episode	Date	Speaking time
La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee	Jan 12, 2026	11m
La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti	Jul 20, 2020	11m

J.P. Iberti

Statements about J.P. Iberti, by other people (6)

Appearances (2)

Turn any episode into a week of clips.