The Ledger

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Opinion
Iberti argues venture capital destroys great retail concepts by pushing aggressive overexpansion
“I mean, how many great concept that we've seen over the years that, you know, just got crushed because VC money got in and pushed it too hard. I mean, there's dozen of example.”
J.P. Iberti Jan 12, 2026 ▶ 58:07 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
Insight
Iberti: Dozens of retail concepts get crushed by aggressive VC rollout
“How many great concept that we've seen over the years that, you know, just got crushed because VC money got in and pushed it too hard. I mean, there's dozen of example.”
J.P. Iberti Jul 20, 2020 ▶ 57:36 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti
Assertion Not checkable as stated
La Colombe expanded nationally by following restaurant chefs relocating to new cities
“A lot of people go into a kitchen and then move away to San Francisco, LA, Denver, Miami, and we had such roots in the kitchen with supply that people ended up taking us with them when they moved. So we did move from kitchen to kitchen, you know, and it went, …”
J.P. Iberti Jan 12, 2026 ▶ 41:56 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
Assertion Not checkable as stated
Iberti: Fire department came to original La Colombe location weekly
“We got the fire department in, you know, about two, three times a week.”
J.P. Iberti Jul 20, 2020 ▶ 32:41 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti
Disclosure
La Colombe's name was inspired by a French inn and the dove
“So I think the inspiration of the name is connected to the place, but it's also the symbol of what La Colombes, you know, internationally.”
J.P. Iberti Jan 12, 2026 ▶ 25:53 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
Disclosure
La Colombe originally operated strictly as a wholesale supplier for restaurant kitchens
“Our idea was to be purveyors and to serve the kitchen, so it didn't really matter.”
J.P. Iberti Jan 12, 2026 ▶ 28:19 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
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