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Bob Moore

Co-Founder & CEO, Crossbeam · 1 appearance on the record.

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founderexecutiveauthorinvestor@robertjmoore ↗LinkedIn ↗robertjmoore.com ↗

Bob Moore is a SaaS entrepreneur who co-founded the partner ecosystem platform Crossbeam, as well as cloud data pipeline Stitch and business intelligence software RJMetrics. He is also the author of the book Ecosystem-Led Growth.

14statements → 11claims → 7claims resolved → 100%fully supported → 4/5average certainty → 1.07/5average debate potential → ≈4.5/5argument clarity, estimated → 8said about them ↓

7 supported 0 partly supported 0 contradicted 1 not yet assessed 3 not checkable as stated how the 11 claims stand · each chip opens the sources

11 assertions · 1 insight · 2 disclosures · every statement was checked. The predictions and assertions are the 11 claims: statements the public record can support or contradict. 7 are resolved, 1 is not yet assessed, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Bob argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Bob Moore bought an old Portland mill while attending seminary
“So, well, basically I bought the thing and changed my entire life.”
Bob Moore May 21, 2018 ▶ 21:46 Bob's Red Mill: Bob Moore

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
none yet certainty 3
100% certainty 4
100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Bob Moore on measured tape to publish a rate. This says nothing about how they speak.

Everything Bob Moore said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Corporate acquirers always promise operations won't change, but everything changes
“Even though they always tell you that everything's gonna stay the same, but everything changes, and I didn't want my life to change.”
Bob Moore May 21, 2018 ▶ 35:24 Bob's Red Mill: Bob Moore
Assertion Supported
Bob Moore bought an old Portland mill while attending seminary
“So, well, basically I bought the thing and changed my entire life.”
Bob Moore May 21, 2018 ▶ 21:46 Bob's Red Mill: Bob Moore
Assertion Supported
Fred Meyer offered to stock Bob's Red Mill in 44 stores
“What else came in was we had a group of markets here called Fred Meyer One Stop Shopping Center, and their buyer came in, he was a vice president, and he said, Mr. Meyer would like to open, ah, health food stores in all 44 of his stores, and he'd like to put y…”
Bob Moore May 21, 2018 ▶ 24:14 Bob's Red Mill: Bob Moore
Assertion Supported
Firefighters tactically saved all three antique stone mills during 1988 arson
“They just whacked a big square hole in it, and he planted one of the firemen there on the ground with a fire hose aimed through the hole, and for the entire time of the fire, ah, he kept, ah, direction inside the mill room, which actually saved all three mills…”
Bob Moore May 21, 2018 ▶ 28:38 Bob's Red Mill: Bob Moore
Assertion Supported
Bob's Red Mill generates well over $100 million in annual revenue
“It's well, well over a hundred million dollars.”
Bob Moore May 21, 2018 ▶ 35:49 Bob's Red Mill: Bob Moore
Disclosure
Bob Moore based the Bob's Red Mill concept on Genesis 1:29
“The whole concept of whole grains I got from the very first page of the Bible.”
Bob Moore May 21, 2018 ▶ 38:06 Bob's Red Mill: Bob Moore
Assertion Not checkable as stated
Bob Moore bought a Los Angeles Mobil gas station for $6,000
“Oh, it was about 6000 dollars, and I can tell you that the excitement of having my own business, it, it's still with me.”
Bob Moore May 21, 2018 ▶ 6:53 Bob's Red Mill: Bob Moore
Assertion Not checkable as stated
Bob Moore's Mammoth Lakes gas station failed within one year
“There was already a shell station up there that had been there for years and years and years, and everybody loved them and went there for their gas and for everything else, and frankly, a guy by the, almost one year to the day, we just ran out of money”
Bob Moore May 21, 2018 ▶ 8:22 Bob's Red Mill: Bob Moore
Assertion Supported
Bob Moore salvaged 19th-century stone mills slated for demolition
“Dewey was such a help. He found me a mill that was to be torn down in Fayetteville, North Carolina. So I ended up, for not a whole lot of money, With my garage stacked full of old, very ancient stone mills dated, 1870, 1860, 1880.”
Bob Moore May 21, 2018 ▶ 13:19 Bob's Red Mill: Bob Moore
Assertion Supported
Bob Moore personally created the 10-grain cereal recipe still used today
“Oh, actually, we, I created the 10 grain cereal that we're using now.”
Bob Moore May 21, 2018 ▶ 16:49 Bob's Red Mill: Bob Moore
Assertion Not publicly verifiable
Bob Moore kept his JCPenney day job two years after launching
“I kept my job at Penny's for two years, and Charlie, of course she worked the store and talked with people, and she was a great believer in whole grains, and it was all very nice.”
Bob Moore May 21, 2018 ▶ 17:51 Bob's Red Mill: Bob Moore
Assertion Supported
Bob Moore retired at 50 to study biblical languages at seminary
“I had an intense desire to learn to read the Bible in the original languages, Hebrew and Koine Greek, and, ah, we did a little scouting about and found here that Portland, where I am right now, was one of the greatest spots for seminaries, and, ah, we, ah, enr…”
Bob Moore May 21, 2018 ▶ 18:26 Bob's Red Mill: Bob Moore
Assertion Not checkable as stated
At almost 90, Bob Moore still works 12-hour days
“Here I am at almost 90. I get up at six every morning. I go down to my own store my own restaurant, and have cereal. I don't like anything besides hot cereal, cooked cereal, and then I, well, I get into bed a little bit early, but I work till five or six every…”
Bob Moore May 21, 2018 ▶ 37:17 Bob's Red Mill: Bob Moore
Disclosure
Bob Moore hit rock bottom relying on charity for Sacramento housing
“We didn't have any furniture, so that was about the lowest point in our life when we were living on somebody else with the three boys,”
Bob Moore May 21, 2018 ▶ 10:05 Bob's Red Mill: Bob Moore

The other half of the tape: Bob Moore's own voice is left out of every number here. Other people bring the name up 8 times in 3 episodes on How I Built This. every mention, with the transcript →

Who brings them up most Dave Dahl 5Guy Raz 3

Every mention by year

tap a year for its mentions
003151201920202021202220232024episodesmentions
011201920202021202220232024episodes it came up in
002.50.551201920202021202220232024episodesmentions per episode
2024 2 mentions in 1 episode
2023 1 mention in 1 episode
2019 5 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
Bob's Red Mill: Bob Moore May 21, 2018 25m
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