The Ledger
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Corporate acquirers always promise operations won't change, but everything changes
“Even though they always tell you that everything's gonna stay the same, but everything changes, and I didn't want my life to change.”
Bob Moore bought an old Portland mill while attending seminary
“So, well, basically I bought the thing and changed my entire life.”
Fred Meyer offered to stock Bob's Red Mill in 44 stores
“What else came in was we had a group of markets here called Fred Meyer One Stop Shopping Center, and their buyer came in, he was a vice president, and he said, Mr. Meyer would like to open, ah, health food stores in all 44 of his stores, and he'd like to put y…”
Firefighters tactically saved all three antique stone mills during 1988 arson
“They just whacked a big square hole in it, and he planted one of the firemen there on the ground with a fire hose aimed through the hole, and for the entire time of the fire, ah, he kept, ah, direction inside the mill room, which actually saved all three mills…”
Bob's Red Mill generates well over $100 million in annual revenue
“It's well, well over a hundred million dollars.”
Bob Moore based the Bob's Red Mill concept on Genesis 1:29
“The whole concept of whole grains I got from the very first page of the Bible.”
Bob Moore bought a Los Angeles Mobil gas station for $6,000
“Oh, it was about 6000 dollars, and I can tell you that the excitement of having my own business, it, it's still with me.”
Bob Moore's Mammoth Lakes gas station failed within one year
“There was already a shell station up there that had been there for years and years and years, and everybody loved them and went there for their gas and for everything else, and frankly, a guy by the, almost one year to the day, we just ran out of money”
Bob Moore salvaged 19th-century stone mills slated for demolition
“Dewey was such a help. He found me a mill that was to be torn down in Fayetteville, North Carolina. So I ended up, for not a whole lot of money, With my garage stacked full of old, very ancient stone mills dated, 1870, 1860, 1880.”
Bob Moore personally created the 10-grain cereal recipe still used today
“Oh, actually, we, I created the 10 grain cereal that we're using now.”
Bob Moore kept his JCPenney day job two years after launching
“I kept my job at Penny's for two years, and Charlie, of course she worked the store and talked with people, and she was a great believer in whole grains, and it was all very nice.”
Bob Moore retired at 50 to study biblical languages at seminary
“I had an intense desire to learn to read the Bible in the original languages, Hebrew and Koine Greek, and, ah, we did a little scouting about and found here that Portland, where I am right now, was one of the greatest spots for seminaries, and, ah, we, ah, enr…”
At almost 90, Bob Moore still works 12-hour days
“Here I am at almost 90. I get up at six every morning. I go down to my own store my own restaurant, and have cereal. I don't like anything besides hot cereal, cooked cereal, and then I, well, I get into bed a little bit early, but I work till five or six every…”