Chris Ruder

Founder and CEO, Spikeball Inc. · 3 appearances on the record.

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founderexecutive@spikeballchris ↗LinkedIn ↗spikeball.com ↗

Chris Ruder revived and trademarked the discontinued 1980s lawn game roundnet, launching Spikeball in 2007 as a side project before taking it full-time in 2013. He built Spikeball into a global sport and equipment brand, gaining widespread prominence after appearing on Shark Tank in 2015.

23statements → 16claims → 5claims resolved → 100%fully supported → 3.7/5average certainty → 1.43/5average debate potential → ≈4.5/5argument clarity, estimated →

5 supported 0 partly supported 0 contradicted 2 not yet assessed 9 not checkable as stated how the 16 claims stand · each chip opens the sources

1 prediction · 15 assertions · 4 insights · 3 disclosures · every statement was checked. The prediction and assertions are the 16 claims: statements the public record can support or contradict. 5 are resolved, 2 are not yet assessed, and 9 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Chris argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Chris Ruder Says Monster Faced SEC Trouble and Toxic Culture
“But the last couple years, culture went kind of toxic. Company got in some trouble with the SEC I think maybe an exec or two went to jail and it became a pretty toxic environment”
Chris Ruder Jun 19, 2023 ▶ 12:17 Spikeball: Chris Ruder

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
100% certainty 3
100% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Chris Ruder on measured tape to publish a rate. This says nothing about how they speak.

Everything Chris Ruder said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Open · timeframe Jun 2043
Chris Ruder Predicts Roundnet Will Eventually Become an Olympic Sport
“Yeah, I absolutely think we will be recognized by the Olympics. I think there will be professional round net players, and we will be considered a legitimate sport.”
Chris Ruder Jun 19, 2023 ▶ 1:00:14 Spikeball: Chris Ruder
Insight
Ruder: Early International Expansion Requires Existing Organic Demand
“The time where it makes the most sense to really consider it is if you have that existing demand. If you don't, then, man, it feels like a really heavy lift”
Chris Ruder May 22, 2025 ▶ 33:24 Advice Line: Scaling Strategies
Assertion Not checkable as stated
Chris Ruder Earned Spikeball Equity From Partners via Sales Targets
“So I came up with, I think it was like a three-year plan where if I hit certain sales numbers, I would earn stock from them. If I didn't hit the number, then I don't get anything, and some of the guys were cool with that. Some were not, but, you know, I spoke …”
Chris Ruder Jun 19, 2023 ▶ 30:22 Spikeball: Chris Ruder
Insight
A Free Product That Cannot Market Itself Is Not Great
“You need to give away a ton of your product for free. And if the product can't really travel on its own, it can't market itself, then you might not have that great of a product.”
Chris Ruder Jun 19, 2023 ▶ 39:54 Spikeball: Chris Ruder
Disclosure
Spikeball's Shark Tank Deal With Daymond John Collapsed Over Licensing
“And when we talked about sort of what direction it would be or what do we want to do, his main interest lied in licensing. So I think he said something along the lines of, you know, Chris, I've got friends at Marvel Comics. Let's maybe explore like a Spider-Ma…”
Chris Ruder Jun 19, 2023 ▶ 54:31 Spikeball: Chris Ruder
Assertion Not checkable as stated
Chris Ruder: Volleyball players hated Spikeball when it first launched
“And I also thought that, you know, when I launched, I was like, yeah, volleyball players are gonna love this game, and that was just what I thought. They wound up hating it but it was these groups that I never would have thought of in a million years that love…”
Chris Ruder Nov 21, 2024 ▶ 3:52 Advice Line with Chris Ruder of Spikeball
Disclosure
Spikeball operated entirely direct-to-consumer for its first five years
“We weren't in any stores for our first five years. 100% spikeball.com.”
Chris Ruder Nov 21, 2024 ▶ 28:12 Advice Line with Chris Ruder of Spikeball
Insight
Chris Ruder: Vacation Requests Should Default to Yes for Strong Performers
“If you're doing your job well, and everything, and you know, you're gonna make sure things are covered while you're out, You know, the default answer should be yes.”
Chris Ruder Jun 19, 2023 ▶ 6:02 Spikeball: Chris Ruder
Assertion Supported
Chris Ruder Says Monster Faced SEC Trouble and Toxic Culture
“But the last couple years, culture went kind of toxic. Company got in some trouble with the SEC I think maybe an exec or two went to jail and it became a pretty toxic environment”
Chris Ruder Jun 19, 2023 ▶ 12:17 Spikeball: Chris Ruder
Assertion Supported
The Original Spikeball Had No Patent and an Expired Trademark
“There never was a patent on the product, so the design itself is kind of open, and the trademark, which protects the name Spikeball, has been expired, like, 10 years or something like that, so.”
Chris Ruder Jun 19, 2023 ▶ 13:15 Spikeball: Chris Ruder
Assertion Not checkable as stated
Ruder: Spikeball purchased its domain name for $100
“So we got spikeball.com for a hundred dollars.”
Chris Ruder Jun 19, 2023 ▶ 21:32 Spikeball: Chris Ruder
Assertion Not checkable as stated
Ruder: Spikeball raised a little over $100,000 in initial capital
“So we wound up raising, I think, a little over a 100,000 dollars. So it was roughly 10, 15,000 dollars a head.”
Chris Ruder Jun 19, 2023 ▶ 23:26 Spikeball: Chris Ruder
Disclosure
Ruder: Spikeball does not have a formal business plan
“To this day, you know, we don't have a formal business plan”
Chris Ruder Jun 19, 2023 ▶ 37:08 Spikeball: Chris Ruder
Assertion Supported
Spikeball Earned a Front-Page Wall Street Journal Story on Amish Players
“We wound up getting a front page story on the Wall Street Journal on that topic.”
Chris Ruder Jun 19, 2023 ▶ 43:52 Spikeball: Chris Ruder
Assertion Supported
Spikeball Reached $1 Million in Revenue Without Any Full-Time Employees
“So we had a million dollars with zero full-time employees in 2013, and that's when my wife and I agreed it was safe to quit the day job.”
Chris Ruder Jun 19, 2023 ▶ 46:07 Spikeball: Chris Ruder
Assertion Not checkable as stated
Ruder: Dick's Sporting Goods reached out unprompted to carry Spikeball in 2014
“And, yeah, it was about a year later that when Dick's Boarding Goods actually reached out to us and said, hey, we'd love to carry your product.”
Chris Ruder Jun 19, 2023 ▶ 46:23 Spikeball: Chris Ruder
Assertion Not publicly verifiable
Ruder: Spikeball faces over 40 competitor brands in roundnet
“We kept growing, and then another one showed up, and then another one, and I think there's, like, over 40 now, or something like that.”
Chris Ruder Jun 19, 2023 ▶ 1:03:09 Spikeball: Chris Ruder
Assertion Supported
Ruder: Spikeball was originally launched in 1989
“I believe Spikeball was launched in 1989, so I was 14 at the time.”
Chris Ruder Jun 19, 2023 ▶ 8:30 Spikeball: Chris Ruder
Assertion Not checkable as stated
Spikeball paid $40k to $50k for its first 1,000 manufacturing run
“And if I remember right, I think it was about 40,000, maybe 50,000 dollars for those first thousand sets.”
Chris Ruder Jun 19, 2023 ▶ 27:46 Spikeball: Chris Ruder
Insight
Chris Ruder Says Five Minutes of Play Guarantees Spikeball Retention
“As long as they're willing to play for five to 10 minutes, they'll get it. But if they give up before then, our chances of keeping them are pretty low.”
Chris Ruder Jun 19, 2023 ▶ 33:31 Spikeball: Chris Ruder
Assertion Not checkable as stated
Ruder: Spikeball generated $10,882 in revenue in its launch year
“We finished that year at, I believe, 10,882 dollars.”
Chris Ruder Jun 19, 2023 ▶ 34:33 Spikeball: Chris Ruder
Assertion Not checkable as stated
Ruder: Early Spikeball Customers Received Non-Automated Personal Emails From the Founder
“So nearly every customer that bought at spikeball.com would get a personal email from me. It was not automated.”
Chris Ruder Jun 19, 2023 ▶ 37:26 Spikeball: Chris Ruder
Assertion Not checkable as stated
Ruder: Shark Tank finale appearance drove immediate direct sales and retail inbounds
“It was the final segment of the season finale. So yeah, we had a massive party at our office, huge sales on spikeball.com that weekend and in the weeks to follow. But the real lift was we started getting tons of inbound requests from retailers, primarily like …”
Chris Ruder Jun 19, 2023 ▶ 55:45 Spikeball: Chris Ruder

Appearances (3)

EpisodeDateSpeaking time
Advice Line: Scaling Strategies May 22, 2025 2m
Advice Line with Chris Ruder of Spikeball Nov 21, 2024 10m
Spikeball: Chris Ruder Jun 19, 2023 38m
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