Ruder: Early International Expansion Requires Existing Organic Demand
Chris Ruder · Advice Line: Scaling Strategies · May 22, 2025 · at 33:24
Chris Ruder, founder of Spikeball, advises Rink Rabbit founder Peter Houck on when early-stage consumer brands should pursue international expansion.
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“The time where it makes the most sense to really consider it is if you have that existing demand. If you don't, then, man, it feels like a really heavy lift”
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