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Brad Black

Co-Founder and Co-CEO, EO Products · 1 appearance on the record.

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founderexecutiveeoproducts.com ↗

In 1995, Brad Black co-founded EO Products alongside Susan Griffin-Black, starting the natural body-care business out of a San Francisco garage. He helped steer the company into an independent, family-owned Certified B Corporation operating out of a manufacturing facility in San Rafael, California.

5statements → 3claims → 0claims resolved → 3.8/5average certainty → 1.2/5average debate potential → 5said about them ↓

3 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 1 insight · 1 disclosure · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 0 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

Everything Brad Black said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
EO Products founders lacked financial stability for their first 18 years
“You know, we did not have, we didn't have money really for the first 15 to 18 years.”
Brad Black Jul 15, 2019 ▶ 33:09 EO Products: Susan Griffin-Black & Brad Black
Insight
Brad Black: EO Products succeeded by simply not going out of business
“We're not such great business people. We're really great not going out of business people. We haven't had the luxury to go out of business or not to make it work. There's never been a choice not to be successful, not to make it work.”
Brad Black Jul 15, 2019 ▶ 53:46 EO Products: Susan Griffin-Black & Brad Black
Assertion Not checkable as stated
Bloomingdale's only ever placed a single order with EO Products
“It crushed it, but crushing it from the other side, I think they ordered once.”
Brad Black Jul 15, 2019 ▶ 32:26 EO Products: Susan Griffin-Black & Brad Black
Disclosure
EO Products lowered prices by simplifying formulas and cutting profit margins
“We use many of the same ingredients, however, instead of using a rose, essential oils, we may keep it to citrus. Or instead of putting in a lot of extracts, which are expensive as well, we would, you know, do a much smaller amount. So we simplified formulas. I…”
Brad Black Jul 15, 2019 ▶ 49:48 EO Products: Susan Griffin-Black & Brad Black
Assertion Not checkable as stated
Brad Black's early activewear brand sold to Nordstrom but never profited
“We would peddle our wares, and we sold to Nordstrom, and we sold to the hardcore rock climbing shops, yet we didn't really ever make money”
Brad Black Jul 15, 2019 ▶ 5:39 EO Products: Susan Griffin-Black & Brad Black

The other half of the tape: Brad Black's own voice is left out of every number here. Other people bring the name up 3 times in 2 episodes on How I Built This. 2 statements on the record name them. every mention, with the transcript →

Who brings them up most Guy Raz 3

Statements about Brad Black, by other people (2)

Assertion Not checkable as stated
EO Products' accountant advised the founders to shut down the company
“Our accountant was like, you know, he did advise us to maybe fold and get a job.”
Susan Griffin-Black Jul 15, 2019 ▶ 39:04 EO Products: Susan Griffin-Black & Brad Black
Disclosure
EO Products founders chose to remain co-CEOs after getting divorced
“I think we decided there's no reason to, like, you know, take down the house. I mean, our personal relationship wasn't thriving. Our business is. Our kids are. So what is the best way, you know? And we understood our options. We could have sold. We could have …”
Susan Griffin-Black Jul 15, 2019 ▶ 45:53 EO Products: Susan Griffin-Black & Brad Black

Every mention by year

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2026 2 mentions in 1 episode
2020 1 mention in 1 episode

Appearances (1)

EpisodeDateSpeaking time
EO Products: Susan Griffin-Black & Brad Black Jul 15, 2019 10m
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